Wednesday, October 22, 2014
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

NFL games taking over Thursday nights on CBS

By
August 20, 2014 |

NEW YORK — “The Big Bang Theory” is one of the few television shows that can approach the NFL in viewership. CBS executives still didn’t hesitate to temporarily move TV’s top-rated comedy to a different night to make room for football.

Already dominating Thursdays in prime time, CBS outbid its competitors when the league offered up games that had aired on NFL Network.

“The highest priority for this corporation at that time was acquiring ‘Thursday Night Football,'” CBS Sports Chair Sean McManus said Monday.

Thursdays conjure up memories of “Must See TV.” But viewers’ habits are now very different from the NBC heyday of “The Cosby Show” or “Friends.”

So many more options abound: cable, Netflix, DVRs, on-demand. Viewers can fast-forward through ads or avoid them entirely.

According to Nielsen, premiere episodes of “The Big Bang Theory” during the last TV season averaged a total of 23 million viewers over seven days — by that measure, even more than “Sunday Night Football.”

But only 13.5 million watched live, compared with 20.9 million for the NFL games on NBC.

On Thursdays, that’s especially problematic to advertisers, said Jack Myers, the chairman of media industry intelligence firm MyersBizNet. Thursdays brimmed with top shows because consumers are starting to think about their weekends: which movies they’ll attend, which big-ticket items they’ll buy, which restaurants they’ll patronize.

So “The Big Bang Theory” will anchor Monday nights while CBS broadcasts NFL games on Thursdays for seven weeks. CBS’s regular Thursday lineup won’t premiere until Oct. 30.

“They’re not going to risk losing audience, that show is so hot,” said Marc Berman of TV Media Insights. In the meantime, “The Big Bang Theory” can help boost CBS’s Monday lineup.

CBS averaged 8.3 million live viewers in prime time on Thursdays last fall, according to Nielsen. That’s 2.8 million more than second-place ABC.

It seemed to need the Thursday night NFL package the least, but the last thing CBS wanted was to fall behind another network that added football’s massive audiences.

The NFL first proved it could lure viewers in prime time when “Monday Night Football” debuted on ABC in 1970. But in April 2005, ABC decided it could no longer afford the package. The games switched to sister network ESPN.

At the same time, the Sunday night package shifted from cable to NBC.

Much has changed since ABC made that decision. During the 2004 season, NFL games on ABC, CBS and Fox averaged 15.4 million viewers; prime-time shows on the big four networks averaged 9.8 million. By 2013, the NFL on CBS, Fox and NBC was up to 20.3 million, while prime time was down to 7 million. In less than a decade, football’s advantage soared from 57 percent to 190 percent.

“We’ve only gotten more valuable on broadcast,” said Brian Rolapp, the chief operating officer of NFL Media.

In 2011, “Sunday Night Football” became the first sports program to rank as the most-watched show in all of prime time. And last season, it became the first to rank No. 1 among women ages 18-49.

NBC Sports Group Chair Mark Lazarus compares the NFL to another event that draws families together in front of the TV, the Olympics — able to overcome what he describes as a “headphone nation.”

The league first added Thursday night games in 2006 on NFL Network, looking to increase distribution and viewership for its fledgling cable channel. With that accomplished, the next goal was to convince more fans to consider Thursday the start of the football weekend.

Last season, an average of 8.1 million viewers watched the 13 Thursday games. There are 16 games in the package this year, with every team taking part.

The NFL wanted to put them on one of the traditional broadcast networks to reach the widest audience possible. As other sports have migrated to cable, the league still simulcasts games on ESPN and NFL Network on local channels for the two teams.

At the same time, Rolapp expects the CBS deal will only help NFL Network.

CBS will air the first seven weeks, with simulcasts on NFL Network. NFL Network will broadcast the next seven, with CBS still overseeing the production and its lead announcing team of Jim Nantz and Phil Simms handling the calls.

On Saturday, Dec. 20, the two networks will split a doubleheader.

The CBS deal is for only one year, with the next set of negotiations with networks likely including expanded NFL playoffs. Expect bids to come again from Fox, NBC — and ABC.

For ESPN, the success of “Monday Night Football” is measured not just in ratings; it averaged 13.7 million viewers last season. With its NFL deal, it can fill its airwaves with football coverage 24 hours a day, 365 days a year, said senior vice president Burke Magnus.

And ESPN will air playoff games for the first time this season.

But if the NFL is offering a package of games for broadcast TV, ABC wants to get back in the game, too.

During the Television Critics Association summer press tour last month, CBS Corp. Chairman Leslie Moonves drily noted that many of the new shows being promoted will be long gone by next year.

No such worries with the NFL.

“This is a sure thing,” he said.

 

The Associated Press

The Associated Press

LEAVE A COMMENT

Discussion | No comments

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Read our full policy

.

Solano News

Logue wins US Chamber of Commerce support

By Ryan McCarthy | From Page: A1

 
Crime key topic again at Fairfield candidates night

By Ryan McCarthy | From Page: A1, 35 Comments | Gallery

 
Dixon corn maze breaks own world record

By Jess Sullivan | From Page: A2, 2 Comments | Gallery

Families Helping Families preps for holidays

By Amy Maginnis-Honey | From Page: A3

 
Charity Tree Auction application deadline nears

By Amy Maginnis-Honey | From Page: A3

Tots can trick-or-treat at Solano Town Center

By Amy Maginnis-Honey | From Page: A3

 
Car washes raising money to fight breast cancer

By Susan Hiland | From Page: A3

Fairfield Police Department promotes 2, honors 1

By Ryan McCarthy | From Page: A3 | Gallery

 
 
2 new challenges part of 2014 Solano Turkey Trot

By Amy Maginnis-Honey | From Page: A4 | Gallery

 
PAL center seeks volunteers

By Jess Sullivan | From Page: A4, 1 Comment

Suisun council splits on housing element changes

By Ian Thompson | From Page: A5

 
Solano names new First 5 director

By Ian Thompson | From Page: A6

 
$1.4M land sale by Fairfield gets OK

By Ryan McCarthy | From Page: A6

Action, thriller movies headed to box office

By Amy Maginnis-Honey | From Page: A7

 
Fairfield police log: Oct. 19, 2014

By Susan Hiland | From Page: A12

Fairfield police log: Oct. 18, 2014

By Susan Hiland | From Page: A12

 
Suisun City police log: Oct. 20, 2014

By Susan Hiland | From Page: A12

Suisun City police log: Oct. 19, 2014

By Susan Hiland | From Page: A12

 
Suisun City police log: Oct. 18, 2014

By Susan Hiland | From Page: A12

Fairfield police log: Oct. 20, 2014

By Susan Hiland | From Page: A12

 
.

US / World

FBI: Denver girls may have tried to join jihadis

By The Associated Press | From Page: A1

 
IS fighters seize weapons cache meant for Kurds

By The Associated Press | From Page: A1

Assad pursues withering campaign against rebels

By The Associated Press | From Page: A1 | Gallery

 
7 arrested in Oakland raid on Black Muslim Temple

By The Associated Press | From Page: A6

Stinky seaweed piling up at upscale Laguna Beach

By The Associated Press | From Page: A6

 
Golden Gate Bridge officials float sidewalk toll

By The Associated Press | From Page: A8

5 Jonestown victims buried in California

By The Associated Press | From Page: A8 | Gallery

 
New rules adopted in hopes of spurring home loans

By The Associated Press | From Page: B8

California man goes missing during road trip

By The Associated Press | From Page: A8, 1 Comment

 
2nd guilty plea in California tainted beef case

By The Associated Press | From Page: A8

Former Washington Post editor Ben Bradlee dies

By The Associated Press | From Page: A9

 
Pakistani Nobel laureate honored in Philadelphia

By The Associated Press | From Page: A9

Cadaver dog searches in suspected serial killings

By The Associated Press | From Page: A10

 
Schools scoured in search for ambush suspect

By The Associated Press | From Page: A10

AP-GfK Poll: Most expect GOP victory in November

By The Associated Press | From Page: A10 | Gallery

 
Freed Vietnamese dissident travels to US: official

By The Associated Press | From Page: A13

North Korea frees US man; 2 more still detained

By The Associated Press | From Page: A13

 
US expands Ebola checks; Rwanda to check Americans

By The Associated Press | From Page: A14

WHO: Ebola vaccine trials in W. Africa in January

By The Associated Press | From Page: A14

 
Brown meets with health care experts about Ebola

By The Associated Press | From Page: A14

.

Opinion

Day, Blankenchip good for respective cities

By Letter to the Editor | From Page: A11, 3 Comments

 
‘Misleading’ mailer sent to residents

By Letter to the Editor | From Page: A11, 2 Comments

Expect voter participation to drop

By Dan Walters | From Page: A11

 

PUC chief: Likely 1st test for new Brown term

By Thomas Elias | From Page: A11

Editorial Cartoons: Wednesday, Oct. 22, 2014

By Daily Republic Syndicated Content | From Page: A11

 
Spering kept youth league going

By Letter to the Editor | From Page: A11, 11 Comments

.

Living

Today in History: Oct. 22, 2014

By The Associated Press | From Page: A2

 
Community Calendar: Oct. 22, 2014

By Susan Hiland | From Page: A2

Horoscopes: Oct. 22, 2014

By Holiday Mathis | From Page: B6

 
Is it OK for a business to use its contacts to raise money for a charity?

By Kathy Mitchell and Marcy Sugar | From Page: B6

Hummus and chocolate together? Deliciously so!

By The Associated Press | From Page: B7 | Gallery

 
Easy slow cooker chili that lives up to the hype

By The Associated Press | From Page: B7 | Gallery

Roasted beets can brighten up any holiday table

By The Associated Press | From Page: B7 | Gallery

 
.

Entertainment

TVGrid

By Daily Republic Syndicated Content | From Page: A5

 
Argentina demands ‘Top Gear’ apology from BBC

By The Associated Press | From Page: A7

‘S.H.I.E.L.D’ fans push for Coulson/May romance

By The Associated Press | From Page: A7 | Gallery

 
From Kors to DVF, fashion mourns de la Renta

By The Associated Press | From Page: A7 | Gallery

.

Sports

Bruins hold off Sharks to win 5-3

By The Associated Press | From Page: B1 | Gallery

 
Local report: Vikings earn 3-0 SCAC volleyball win over Wolves

By Daily Republic staff | From Page: B1

SJS releases season’s first wins list

By Paul Farmer | From Page: B1 | Gallery

 
Bumgarner, Giants stop Royals 7-1 in Series opener

By The Associated Press | From Page: B1 | Gallery

49ers lose center Daniel Kilgore, needs surgery

By The Associated Press | From Page: B2 | Gallery

 
Raiders plagued by 3rd-down defensive woes

By The Associated Press | From Page: B2

For a young Mexican golf star, seeing helps him believe

By The Associated Press | From Page: B2

 
Shaw shoulders blame for Stanford’s slide

By The Associated Press | From Page: B2

Newman dodges penalty for Talladega inspection

By The Associated Press | From Page: B2

 
Logano: No worries about retaliation from Patrick

By The Associated Press | From Page: B2

Cowboys release Michael Sam from practice squad

By The Associated Press | From Page: B2

 
Fighters suing Mayweather over Vegas cable TV bout

By The Associated Press | From Page: B2

WS Game 2 starters Ventura, Peavy study in contrasts

By The Associated Press | From Page: B3 | Gallery

 
Hats off! Royals get old-timey with tip o’ the hat

By The Associated Press | From Page: B3

KC, San Fran mayors announce World Series wager

By The Associated Press | From Page: B3

 
Ezeli returns as Warriors beat Clippers 125-107

By The Associated Press | From Page: B3

Buster’s back: Posey tries to add 3rd Series ring

By The Associated Press | From Page: B3 | Gallery

 
AP sources: Rice’s appeal hearing set for Nov. 5-6

By The Associated Press | From Page: B3

Kings GM: NHL should educate after Voynov’s arrest

By The Associated Press | From Page: B3

 
Broncos are still No. 1 in AP Pro32 rankings

By The Associated Press | From Page: B9 | Gallery

‘Blade Runner’ Pistorius gets 5 years in prison

By The Associated Press | From Page: A12 | Gallery

 
.

Business

Google’s streaming music service adds mood to mix

By The Associated Press | From Page: B8

 
5 problems McDonald’s is facing in the US

By The Associated Press | From Page: B8 | Gallery

New efforts to ban tobacco farm child labor

By The Associated Press | From Page: B8 | Gallery

 
Total CEO killed in Moscow runway crash

By The Associated Press | From Page: B8

China economy grows at slowest pace in 5 years

By The Associated Press | From Page: B8

 
.

Obituaries

Rufina Ferrer Levengood

By Nancy Green | From Page: A4

 
.

Comics

Get Fuzzy

By Daily Republic Syndicated Content | From Page: B5

 
Baby Blues

By Daily Republic Syndicated Content | From Page: B5

Rose is Rose

By Daily Republic Syndicated Content | From Page: B5

 
Zits

By Daily Republic Syndicated Content | From Page: B5

Baldo

By Daily Republic Syndicated Content | From Page: B5

 
Peanuts

By Daily Republic Syndicated Content | From Page: B5

Blondie

By Daily Republic Syndicated Content | From Page: B5

 
Pickles

By Daily Republic Syndicated Content | From Page: B5

Beetle Bailey

By Daily Republic Syndicated Content | From Page: B5

 
Dilbert

By Daily Republic Syndicated Content | From Page: B5

Frank and Ernest

By Daily Republic Syndicated Content | From Page: B5

 
Sally Forth

By Daily Republic Syndicated Content | From Page: B5

Garfield

By Daily Republic Syndicated Content | From Page: B5

 
B.C.

By Daily Republic Syndicated Content | From Page: B5

Wizard of Id

By Daily Republic Syndicated Content | From Page: B5

 
For Better or Worse

By Daily Republic Syndicated Content | From Page: B5

Word Sleuth

By Daily Republic Syndicated Content | From Page: B6

 
Cryptoquote

By Daily Republic Syndicated Content | From Page: B6

Crossword

By Daily Republic Syndicated Content | From Page: B6

 
Bridge

By Daily Republic Syndicated Content | From Page: B6

Sudoku

By Daily Republic Syndicated Content | From Page: B6