VACAVILLE — Paying $50 for a family to go out and see a movie – and even higher costs for tickets to watch pro sports — helped spur a move to make home a haven, where big-screen TVs bring films and the 49ers, says OldTown Furniture owner Anthony Quattrrocchi.
That’s not the only change in how the public views what they want in their homes, Quattrrocchi said.
Entertainment centers were once meant to make TVs hidden from view until used, but big screens have made that more difficult, he said. It’s also less necessary, since newer TVs don’t have the bulky box at the back and a new generation doesn’t mind the screen being visible, Quattrrocchi said.
Other trends in home furniture include the popularity of reclaimed pine and other environmentally friendly “green” goods. “People love that,” he said.
Devotion to delivering what customers seek helps explain the success of the store at 395 E. Monte Vista Ave. in Vacaville that’s marking its 15th year, he said.
Stephanie Woods of Mount View Hotel & Spa in Napa Valley spoke about the help Nicole Avila, who works at OldTown Furniture, provided her when furnishing the 100-year-old hotel.
“She stepped in,” Woods said of assistance that included fabrics and colors. “Nicole was just wonderful to work with.”
Furniture from OldTown works well in the hotel with its many visitors, Woods said.
“We’ve been very happy,” she said.
Paula Bradshaw, 60, a retired schoolteacher who lives in Napa County, likes simple, classical lines in furniture and said every room at her home has furniture from the Vacaville store.
“It’s a very friendly and comfortable place to shop,” she said. “We never feel pressured to buy.”
Solano County resident Seth Prather, 50, who works in manufacturing, has bought a house full of furniture from OldTown and appreciates that if he needs something to match an item, the store will order it for him.
Quattrrocchi said that in an era of big-box stores, OldTown knows the value of catering to customers in a way that corporate chains can overlook.
“We try to stay on top of all the little things,” he said.
Owner of another OldTown Furniture store in Santa Rosa, Quattrrocchi said he selected the second Vacaville site because of its central location for customers in the region. He wanted to be on the Interstate 80 corridor and also liked the makeup of the city in Solano County.
“The demographics were there,” he said.
As a 14-year-old, he moved with his family to Mendocino from the East Coast and the lessons of commerce from New York aren’t forgotten, he said.
“You open early,” Quattrrocchi said. “You close late.”
With big-box stores as competition, he said, “You’ve got to work hard.”
“We’ll jump through hoops for a customer,” Quattrrocchi said.
One man had an early holiday dinner and getting the furniture he wanted proved daunting, but the event went as planned with OldTown working to make sure the customer had what was needed.
If people come in with a color of carpeting or cabinets, for example, Quattrrocchi will work to find furniture that matches. They do custom work, he said. OldTown also provides a mix of products that include furniture made by the Amish, he said.
“We’re not a cookie-cutter kind of store,” Quattrrocchi said.
Reach Ryan McCarthy at 427-6935 or email@example.com.