Cynthia Peffers in 1982 started working for a Sacramento hearing aid practice, launching a career that ultimately led to her founding Creekside Hearing Aid Service.
The Sacramento company was expanding and wanted people to enter an apprentice program. Peffers gave it a try and liked working in the hearing aid field.
“It was very rewarding,” she says. “I liked the science part of it and the math part of it and the helping part of it, the helping people.”
She went on to get the required license to dispense hearing aids and become an audioprosthologist. She is nationally board-certified in hearing instrumental sciences and is a member of the International Hearing Society.
Peffer has worked at various practices, including one with offices in Fairfield and Vallejo. She commuted from Elk Grove to the Fairfield job and decided to move to Vacaville. She started Creekside Hearing Aid Service in 1998 in Vacaville. Peffers says she wanted the chance to follow her own style and vision.
Some people come in, say they need a hearing aid and point to a certain one, Peffers says. But there’s more to getting a hearing aid than that.
Creekside looks at what best fits the hearing loss in a particular case. With older patients, dexterity is a consideration when it comes to choosing a type of aid, given such factors as replacing small batteries. Sometimes clients need an amplified telephone or a device that hooks into the television.
“There are a lot of solutions,” Peffers says. “Not everyone’s the same.”
Creekside also counsels the patient and the family members.
“The communication issue is a family issue,” Peffers says.
Peffers has organized and participated in humanitarian projects in Mexico and Peru that brought hearing aids to thousands of people who otherwise wouldn’t have had them.
Creekside’s stated goal is to give patients and family members the tools and techniques to improve communication for the most successful possible outcome.