Tuesday, April 28, 2015
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

Technology transforms real estate marketing

By
From page AHW5 | April 05, 2014 |

A visitor was asking Toll Bros. CEO Douglas Yearley about the location of property in another state.

Instead of trying to describe it, Yearley called to his assistant and asked her to get Google Earth up and running in the conference room where he and the visitor were sitting.

In an instant, Yearley was able to click his mouse a couple of times, and the location, including a tennis court, was clearly in view – yet another example of how technology has transformed, and continues to change, the way builders and real estate agents do business day to day.

Obviously, as marketing director George Polgar of Philadelphia-based Local Development Co. emphasized, finding and acquiring locations for residential, commercial and industrial development “still requires a street-level knowledge of places where growth is likely.”

Polgar said his firm has experienced property specialists “who cruise the streets of target neighborhoods identifying potential development sites. These decisions are based on the usual real estate criteria of location, size, context and environment.”

But tech tools can offer companies such as Toll Bros. an almost grounded view of properties from far away.

“We would not look at acquiring a piece of land without understanding where it is, and Google Earth is good for places that aren’t close to headquarters,” said Kira Sterling, the luxury home builder’s chief marketing officer.

In places such as Dallas and Denver, “the ability to use Google Earth to determine the location and proximity to transportation and amenities allows us more room to explore opportunities,” Sterling said.

At Local Development, the tech cycle starts at the most basic level, Polgar said: Using a smartphone, a property specialist takes a few pictures, determines an address, then looks at it on a mapping system (including possibly a Google Earth view).

That’s significant, he said, “because just 20 years ago a big step in the development process was the decision to hire a helicopter and photographer for a flyover for aerial images, or pay a hefty fee for aerial views on file.”

The property specialist – either on the road or by transmitting a request to the office – also can get Web access to public records to determine ownership, transactions on the lot, or building and tax status, he said.

Drones – unmanned aerial vehicles with cameras attached – are beginning to be used by some builders and real estate agents, though there are questions about privacy and the use of images taken with them.

“The problem with Google Earth is that what you are seeing in 2014 might have been taken in 2011,” said Michael Duffy, an agent with the Philadelphia-area real estate firm owned by his father, John Duffy Sr. “You look at the Google Map images of Philadelphia, and they are missing a lot of the new construction in the last three years.”

At Christmas, Duffy said, he and brother John Duffy Jr., also an agent, exchanged tech gifts: a drone ($600 on the Internet) and a GoPro camera (about $200).

The Federal Aviation Administration has restricted use of drones and is now developing rules for their commercial use. For example, a drone operator cannot charge a client for a flight or sell a photo taken on the flight, but can ask a fee for “editing that picture,” Duffy said.

A drone quadcopter is 18 inches by 18 inches and is maneuvered using a controller with joysticks, Duffy said. The camera is mounted on the drone, and takes video that is downloaded into a laptop.

What results is an aerial view closer to a property than can be had by plane or helicopter, he said. That allows him to offer visuals of a house that otherwise might be hidden by trees.

With privacy an issue, “you need permission from the seller and (must) make sure that you don’t infringe on the adjoining property,” Duffy said.

Sterling said Toll is in very early stages of investigating and testing drones for marketing purposes.

“We are hopeful that there is soon clarity about regulations” so that drones can be used more freely, she said.

Hackensack Record

LEAVE A COMMENT

Discussion | No comments

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Read our full policy

.

Solano News

Explore habitat of bats at special Solano-Yolo event

By Amy Maginnis-Honey | From Page: A7, 2 Comments | Gallery

 
Train hits car, kills 1

By Jess Sullivan | From Page: , 5 Comments | Gallery

 
Dollar Tree settles illegal dumping case

By Jess Sullivan | From Page: A5, 1 Comment

 
Man walks to bring awareness to need for divorce reform

By Kevin W. Green | From Page: A3 | Gallery

 
‘The Mask You Live In’ set for Vacaville premiere

By Ryan McCarthy | From Page: A2 | Gallery

 
Woman reported missing in Fairfield

By Ryan McCarthy | From Page: | Gallery

Caltrans reminds motorists of Highway 12 bridge work

By Kevin W. Green | From Page: A5

 
Thor, Iron Man, Captain America return to movie screens

By Amy Maginnis-Honey | From Page: A7 | Gallery

Chambers plans Cinco de Mayo celebration

By Kevin W. Green | From Page: A7

 
Rio Vista to celebrate endive once again

By Susan Winlow | From Page: A7

Full slate of events on tap in downtown Vacaville

By Amy Maginnis-Honey | From Page: A7

 
Fairfield police log: April 26, 2015

By Glen Faison | From Page: A12

Fairfield police log: April 25, 2015

By Glen Faison | From Page: A12

 
Fairfield police log: April 24, 2015

By Glen Faison | From Page: A12

Suisun City police log: April 26, 2015

By Glen Faison | From Page: A12

 
Suisun City police log: April 25, 2015

By Glen Faison | From Page: A12

Suisun City police log: April 24, 2015

By Glen Faison | From Page: A12

 
.

US / World

 
Loretta Lynch sworn in as new US attorney general

By The Associated Press | From Page: B2, 2 Comments

GOP defense budget challenges Obama on Ukraine, Guantanamo

By The Associated Press | From Page: B2

 
Senate expands community colleges’ reach on sexual assault

By The Associated Press | From Page: B2

Tuna company, 2 employees charged in death of worker in oven

By The Associated Press | From Page: B2

 
Woman convicted of murder after young daughter disappeared

By The Associated Press | From Page: B2

Ex-Guantanamo detainees in Uruguay protest at US Embassy

By The Associated Press | From Page: B2

 
Cash handoffs, extortion fuel Mediterranean trafficking

By The Associated Press | From Page: B2

 
High court rejects appeal from protester at military base

By The Associated Press | From Page: B2

Study blames global warming for 75 percent of very hot days

By The Associated Press | From Page: B2

 
Nepal quake death toll tops 4,000; villages plead for aid

By The Associated Press | From Page: B2, 2 Comments | Gallery

Corinthian Colleges closes all 28 remaining campuses

By The Associated Press | From Page: B2

 
California teen confesses to fatally stabbing 9-year-old boy

By The Associated Press | From Page: B2

New Ellis Island center to complete US immigration story

By The Associated Press | From Page: B2

 
US, Japan boost defense ties with eyes on China, NKorea

By The Associated Press | From Page: B2

Coast Guard suspends search for 4 missing off Alabama coast

By The Associated Press | From Page: B2

 
Tiny California tribe turns to adoption to boost revenue

By The Associated Press | From Page: B2

Yemen’s exiled government declares 3 disaster zones

By The Associated Press | From Page: B2

 
Prosecutor: 2 exams found James Holmes to be sane

By The Associated Press | From Page: B2, 1 Comment

 
Judge won’t delay order on inmate sex reassignment surgery

By The Associated Press | From Page: B2, 4 Comments | Gallery

 
.

Opinion

Time for multiple-county tourism, arts, downtown project

By Letter to the Editor | From Page: A11

 
What’s Marco Rubio’s secret?

By Jennifer Rubin | From Page: A11, 8 Comments

 
.

Living

Community Calendar: April 28, 2015

By Susan Hiland | From Page: A2

 
.

Entertainment

Jayne Meadows, actress and TV personality, dies at 95

By The Associated Press | From Page: B3 | Gallery

 
Winehouse family criticizes ‘misleading’ movie about singer

By The Associated Press | From Page: B3

Singer Jamie Barton wins the ‘Heisman Trophy’ of music

By The Associated Press | From Page: B3 | Gallery

 
Rushdie chastises authors protesting Hebdo tribute

By The Associated Press | From Page: B3

 
It’s nail-biting time on Broadway ahead of Tony nominations

By The Associated Press | From Page: B3

‘Black-ish’ creator set to write ‘Good Times’ movie

By The Associated Press | From Page: B3

 
Don Mankiewicz, Oscar-nominated screenwriter, dies at 93

By The Associated Press | From Page: B3

Salma Hayek hopes ‘The Prophet’ inspires new generations

By The Associated Press | From Page: B3

 
TVGrid April 28

By Daily Republic Syndicated Content | From Page: B7

.

Sports

 
Dodgers pitcher McCarthy out for season with elbow injury

By The Associated Press | From Page: B1

Sharks near agreement to extend lease in San Jose

By The Associated Press | From Page: B1

 
Raiders head into draft in need of receiver, pass rusher

By The Associated Press | From Page: B1

Pacquiao, Roach scheme on plan for Mayweather’s defense

By The Associated Press | From Page: B1

 
A new format, more golf for all at Match Play

By The Associated Press | From Page: B1

Orioles’ game in Baltimore postponed due to safety concerns

By The Associated Press | From Page: B1

 
Warriors trying to stay sharp while waiting for 2nd round

By The Associated Press | From Page: B1

Kerr wins Rudy Tomjanovich Award from Pro Basketball Writers

By The Associated Press | From Page: B1 | Gallery

 
Cards ace Adam Wainwright out for season with torn Achilles

By The Associated Press | From Page: B1

Owner Ahmed Zayat takes aim at Kentucky Derby with 3 horses

By The Associated Press | From Page: B1

 
Equestrian aims for more nations competing at Olympics

By The Associated Press | From Page: B1 | Gallery

Cavaliers move on without Love, out with dislocated shoulder

By The Associated Press | From Page: B1

 
Redskins to pick up 5th-year option on Robert Griffin III

By The Associated Press | From Page: B1

Rare Honus Wagner baseball card sells for $1.32 million

By The Associated Press | From Page: B1

 
Arrest warrant sought for UFC champ in hit-and-run crash

By The Associated Press | From Page: B1

Hamilton given back to Texas after troubled Angels stint

By The Associated Press | From Page: B1

 
89-year-old former Kansas player scores in alumni scrimmage

By The Associated Press | From Page: B1

Arena talks underway in Seattle suburb with eye on hockey

By The Associated Press | From Page: B1

 
Vegas sets up ‘concentric’ security for upcoming megafight

By The Associated Press | From Page: B1

Packers will retire Favre’s jersey on Thanksgiving

By The Associated Press | From Page: B1

 
Grizzlies G Mike Conley has facial surgery

By The Associated Press | From Page: B1

Peterson absent but still wanted back by Vikings

By The Associated Press | From Page: B1

 
.

Business

Ex-executive gets prison for $27M insider trading scheme

By The Associated Press | From Page: B4

 
High court to consider lawsuits over personal data

By The Associated Press | From Page: B4, 1 Comment

Discover discovers Apple Pay for its US cardholders

By The Associated Press | From Page: B4

 
With economy uncertain, no Fed rate hike is seen before fall

By The Associated Press | From Page: B4

Change to Greek bailout negotiating team fuels market hopes

By The Associated Press | From Page: B4

 
Burger King heats it up with spicy Whopper and sales surge

By The Associated Press | From Page: B4

Forget the watch: Apple’s iPhones are still the main event

By The Associated Press | From Page: B4

 
Truckers at huge seaport complex strike; impact minimal

By The Associated Press | From Page: B4

ESPN suing Verizon over unbundling of its sports channel

By The Associated Press | From Page: B4 | Gallery

 
.

Obituaries

.

Comics

Garfield April 28

By Daily Republic Syndicated Content | From Page: B4

 
For Better or Worse April 28

By Daily Republic Syndicated Content | From Page: B4

Bridge April 28

By Daily Republic Syndicated Content | From Page: B5

 
Baby Blues April 28

By Daily Republic Syndicated Content | From Page: B4

Pickles April 28

By Daily Republic Syndicated Content | From Page: B4

 
Get Fuzzy April 28

By Daily Republic Syndicated Content | From Page: B4

Dilbert April 28

By Daily Republic Syndicated Content | From Page: B4

 
Baldo April 28

By Daily Republic Syndicated Content | From Page: B4

B.C. April 28

By Daily Republic Syndicated Content | From Page: B4

 
Blondie April 28

By Daily Republic Syndicated Content | From Page: B4

Cryptoquote April 28

By Daily Republic Syndicated Content | From Page: B5

 
Word Sleuth April 28

By Daily Republic Syndicated Content | From Page: B5

Frank and Ernest April 28

By Daily Republic Syndicated Content | From Page: B4

 
Wizard of Id April 28

By Daily Republic Syndicated Content | From Page: B4

Peanuts April 28

By Daily Republic Syndicated Content | From Page: B4

 
Crossword April 28

By Daily Republic Syndicated Content | From Page: B5

Beetle Bailey April 28

By Daily Republic Syndicated Content | From Page: B4

 
Sally Forth April 28

By Daily Republic Syndicated Content | From Page: B4

Zits April 28

By Daily Republic Syndicated Content | From Page: B4

 
Sudoku April 28

By Daily Republic Syndicated Content | From Page: B5

Rose is Rose April 28

By Daily Republic Syndicated Content | From Page: B4