Thursday, September 18, 2014
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

Put commercials on own channels

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By
From page A8 | August 17, 2014 |

One evening I was watching “Murder She Wrote” on TV, and I started to wonder just how many commercials are crammed into an hour program, so I started counting. I got to 45, but I’m sure I didn’t get them all, so I got paper and pen and counted as accurately as I could.

The number of commercials in the next program, “Diagnosis Murder,” was 49, as nearly as I could count. They come so fast toward the end, so I think we could probably round it up to 50. This is a trend which has been constantly increasing over the years. I think it really got stared with President Ronald Reagan’s “trickle down” theory of economics. As one comic put it: “I know when I’ve been tickled on.”

With these constant annoyances, by the time they found out who did it, I’ve forgotten what they did. As usual, the corporations have had their way with us. As to the literal and informative caliber of the commercials, they appear to target people with the IQ of a gardenia.

I have a solution. At the beginning of each program, merely list the names of all who are sponsoring this particular program. Follow that with a banner bearing the following message: “Those desiring further details concerning these products may seek them on Ad Channel 1.” Have say 50 available channels numbered 1 through 50 handle all the traffic for other networks and program channels.

The ad channels would not only elucidate the benefits of the products, the cost, and where you get them, but the profit margin, how many pending lawsuits the company has, and any other pertinent information to aid the prospective buyer. The various law firms urging people to contact them if they have medical problems from bladder slings, etc. should publish what percentage of the settlement they may expect, and how much Shyster, Flywheel and Shyster get.

These are just suggestions, but you get the idea.

Jim Jerrell

Fairfield

Letter to the Editor

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Discussion | 4 comments

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  • CD BrooksAugust 17, 2014 - 7:50 am

    Mr. Jerrell, three words. DVR. You'll have much better luck with that than the plan you presented.

    Reply | Report abusive comment
  • weaverwomanAugust 17, 2014 - 8:43 am

    CDs advice is so true. DVR the program then skip through the commercials. Also, if watching a program on a computer, start the program, go do something else, and just let it play through. Then restart the program and it will skip all the commercials. (I dropped Dish tv two years ago and watch everything on my computer. )

    Reply | Report abusive comment
  • Mr. PracticalAugust 17, 2014 - 1:01 pm

    Other than live sports (Go Giants!), everything we watch is recorded on our DVR. Not only can you scan through commercials, you can watch Jeopardy in 17 minutes!

    Reply | Report abusive comment
  • JimboAugust 17, 2014 - 10:28 pm

    With a DVR I have noticed that I can watch most so called 'half-hour' shows in 13 minutes by skipping through commercials. Sometimes it even gets as fast as 9 minutes.

    Reply | Report abusive comment
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