Letters to editor

Jelly Belly sign not economic development in Fairfield

By From page A7 | June 26, 2014

I would like to comment on the “1 towering sign gone, another coming soon” article in the Daily Republic published Sunday, May 25, 2014. It is very presumptuous of Mr. Price to assume that we the residents realized, without any comments from the council, that the Jelly Belly sign is necessary from an economic development point of view.

How is a massive monument, oops, sign considered “economic development?” That sign is a massive feel-good item to Jelly Belly and its CEO. It will draw the attention of drivers on Interstate 80 without being built on I-80. Why? The state has sign height requirements as does Fairfield. However, I can only assume Jelly Belly instead circumvented that process, petitioned the city for a waiver of height restrictions within city limits and voila, we have approval under “economic development.”

Some of the residents who are directly affected by this monster sign voiced their concerns. The council lacked integrity when none of them even went on record acknowledging our concerns. I can only assume this was a done deal long before it came to vote. Business as usual in Fairfield.

Leslie Nichols


Letter to the Editor


Discussion | 1 comment

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Please read our Terms of Service and Privacy Policy before commenting.

  • mike gregorJune 26, 2014 - 7:15 pm

    Jelly belly's move to fairfield was a big deal and still is. Taste wise a superior bean. Let them have their sign.

    Reply | Report abusive comment
  • Recent Articles

  • Enter your email address to subscribe and receive notifications of new posts by email.

  • Special Publications »

    Use of this site constitutes acceptance of our Terms of Service (updated 4/30/2015) and Privacy Policy (updated 4/7/2015).
    Copyright (c) 2016 McNaughton Newspapers, Inc., a family-owned local media company that proudly publishes the Daily Republic, Mountain Democrat, Davis Enterprise, Village Life and other community-driven publications.