I would like to comment on the “1 towering sign gone, another coming soon” article in the Daily Republic published Sunday, May 25, 2014. It is very presumptuous of Mr. Price to assume that we the residents realized, without any comments from the council, that the Jelly Belly sign is necessary from an economic development point of view.
How is a massive monument, oops, sign considered “economic development?” That sign is a massive feel-good item to Jelly Belly and its CEO. It will draw the attention of drivers on Interstate 80 without being built on I-80. Why? The state has sign height requirements as does Fairfield. However, I can only assume Jelly Belly instead circumvented that process, petitioned the city for a waiver of height restrictions within city limits and voila, we have approval under “economic development.”
Some of the residents who are directly affected by this monster sign voiced their concerns. The council lacked integrity when none of them even went on record acknowledging our concerns. I can only assume this was a done deal long before it came to vote. Business as usual in Fairfield.