Vacaville council to weigh in on tourism reports, agreements

By From page A5 | May 11, 2014

VACAVILLE — Local tourism topics will be discussed by city staff and the Vacaville City Council as a multiple-pronged agenda item is presented during a public hearing Tuesday.

The city is also looking to recoup nominal staff costs in relation to its tourism program endeavors.

In a single resolution item, staff is seeking acceptance of the 2013-14 annual report and the 2014-15 business marketing plan/budget for the Vacaville Conference and Visitors Bureau, currently known as Visit Vacaville.

That same resolution will include the possible approval to levy 2014-15 assessments within the district as estimated in the Visit Vacaville 2014-15 Business and Marking Plan/Budget. The 2014-15 assessments are estimated to be $260,000 – making up the bulk of the Visit Vacaville income.

Within the same agenda item is possible approval of the renewal of the Vacaville Hotel Business Improvement District agreement between the city and Visit Vacaville.

Visit Vacaville was created as the Vacaville Conference and Visitors Bureau in 2004 and changed to its present name two years ago. Its mission, in part, is to develop Vacaville into a desired visitor destination through “aggressive marketing of its diverse assets . . .”

The city provides staff support to Visit Vacaville in a variety of ways, such as providing a liaison, and finance and IT department help functions.

The Hotel Business Improvement District was created to provide money for marketing programs that promote Vacaville and to fund projects, programs and activities that benefit hotels within the Vacaville city limits, according to staff reports.

The estimated $260,000 in 2014-15 funding for Visit Vacaville is generated from a transient occupancy tax, which is a surcharge collected by the city and calculated at a 12 percent occupancy rate. Two percent of that tax goes to the improvement district and on to Visit Vacaville.

With the elimination of redevelopment, city staff is proposing that actual costs, calculated at up to 3 percent of what goes to Visit Vacaville, or $7,800, be kept by the city to pay for staff costs.

The business and marketing plan/budget details planned strategies, projects and the operating budget for the upcoming year while the annual report focuses on current accomplishments, which include printing and distributing 15,000 annual visitor guides, hiring Zeke, a 150-pound French mastiff as “director of barketing,” hiring an in-house graphic designer, the eventual launch of a new, responsive website, moving to a new location at 1663 E. Monte Vista Ave., and increased Facebook likes by several thousand.

A copy of the full marketing and business plan and the annual report can be found attached to Tuesday’s City Council agenda on the city’s website, www.ci.vacaville.ca.us.

The meeting will begin at 7 p.m. in the City Hall council chamber, 650 Merchant St.

Reach Susan Winlow at 427-6955 or [email protected] Follow her on Twitter at www.twitter.com/swinlowdr.


Discussion | 3 comments

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  • The MisterMay 11, 2014 - 6:54 am

    It's all about raising taxes and raising taxes on out-of-towners. What a good idea for bringing more visitors to Vacaville. If it's such a good idea, then why don't you charge a $1000 tax on every man, woman, and child who spends the night here or, how about this, who partakes of a local eatery. I know what you're saying, City Councilmembers, that's just ridiculous... that would drive businesses out of business. I agree; that is true... you drive them out of business. Which makes very obvious what your goal as City Councilmembers is; taxing businesses as much as possible up to just before the point of forcing them out of business. What a class act you are, City Councilmembers (sarcasm).

    Reply | Report abusive comment
  • patrickMay 11, 2014 - 3:54 pm

    this might be a good deal for Fairfield.. maybe this stores will come back to fairfield

    Reply | Report abusive comment
  • patrickMay 11, 2014 - 4:03 pm

    the democrats are looking at a new tax reformation with only 3 steps-- step A---how much did you make last year?------ step B how much do you have left?----step C send B. SIMPLE IS"NT IT

    Reply | Report abusive comment
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