VACAVILLE — Local tourism topics will be discussed by city staff and the Vacaville City Council as a multiple-pronged agenda item is presented during a public hearing Tuesday.
The city is also looking to recoup nominal staff costs in relation to its tourism program endeavors.
In a single resolution item, staff is seeking acceptance of the 2013-14 annual report and the 2014-15 business marketing plan/budget for the Vacaville Conference and Visitors Bureau, currently known as Visit Vacaville.
That same resolution will include the possible approval to levy 2014-15 assessments within the district as estimated in the Visit Vacaville 2014-15 Business and Marking Plan/Budget. The 2014-15 assessments are estimated to be $260,000 – making up the bulk of the Visit Vacaville income.
Within the same agenda item is possible approval of the renewal of the Vacaville Hotel Business Improvement District agreement between the city and Visit Vacaville.
Visit Vacaville was created as the Vacaville Conference and Visitors Bureau in 2004 and changed to its present name two years ago. Its mission, in part, is to develop Vacaville into a desired visitor destination through “aggressive marketing of its diverse assets . . .”
The city provides staff support to Visit Vacaville in a variety of ways, such as providing a liaison, and finance and IT department help functions.
The Hotel Business Improvement District was created to provide money for marketing programs that promote Vacaville and to fund projects, programs and activities that benefit hotels within the Vacaville city limits, according to staff reports.
The estimated $260,000 in 2014-15 funding for Visit Vacaville is generated from a transient occupancy tax, which is a surcharge collected by the city and calculated at a 12 percent occupancy rate. Two percent of that tax goes to the improvement district and on to Visit Vacaville.
With the elimination of redevelopment, city staff is proposing that actual costs, calculated at up to 3 percent of what goes to Visit Vacaville, or $7,800, be kept by the city to pay for staff costs.
The business and marketing plan/budget details planned strategies, projects and the operating budget for the upcoming year while the annual report focuses on current accomplishments, which include printing and distributing 15,000 annual visitor guides, hiring Zeke, a 150-pound French mastiff as “director of barketing,” hiring an in-house graphic designer, the eventual launch of a new, responsive website, moving to a new location at 1663 E. Monte Vista Ave., and increased Facebook likes by several thousand.
A copy of the full marketing and business plan and the annual report can be found attached to Tuesday’s City Council agenda on the city’s website, www.ci.vacaville.ca.us.
The meeting will begin at 7 p.m. in the City Hall council chamber, 650 Merchant St.
Reach Susan Winlow at 427-6955 or firstname.lastname@example.org. Follow her on Twitter at www.twitter.com/swinlowdr.