VACAVILLE — The subject of economic improvement for Vacaville brought about varied and decisive opinions Tuesday as City Council members heard a number of recommendations from a stakeholder committee.
The recommendations, created by the Economic Development Committee, included:
Driving much of the conversation was the issue of rebranding and what that means as far as the city is concerned – and whether it means changing the city’s logo. Ideas included a wider online presence, including a public interactive section, and a consistent message about Vacaville.
“I’m not completely behind (the rebranding recommendation),” said Councilman Ron Rowlett. “I’m not ready to change the city’s logo. And I really don’t want to spend money until we know what we’re going to get for that money.”
The other recommendation that garnered conversation, and differing opinions, was whether or not looking into electronic signage belonged under the purview of the Economic Development Committee.
Councilman Mitch Mashburn said it’s not something that should be tasked to the committee. Councilwoman Dilenna Harris disagreed and said, “I can see where it fits with economic development.”
Council members asked that both the issues come back to the council with additional information. They gave the remaining two recommendations the green light to move forward.
The current recommendations are part of ongoing work by the Economic Development Committee, which includes four stakeholders and Councilman Curtis Hunt, as a council representative.
Reach Susan Winlow at 427-6955 or [email protected] Follow her on Twitter at www.twitter.com/swinlowdr.