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Local lifestyle columnists

Impulsive shopping did me in

By From page A2 | February 13, 2014

As much as I love to stroll shops and be selective about my purchases, I am also an impulsive shopper.

After spending an hour or so in a shop, trying on clothes or shoes, something catches my eye while standing in the checkout line. I must have it.

A pack of gum at the grocery store, small containers of hand sanitizer on sale at the bath and body store, lip gloss for my girls even though they have 20 tubes each. These are all things I’ve purchased, before leaving the store, that I could’ve lived without.

The worst place for my impulsive shopping habit is the wholesale warehouse. My goal, as I have written about before, is to get in and out of this store in 30 minutes. I don’t eat the samples and I don’t spend hours upon hours in this store, oodling over every product they have.

But I will see something new that I must have. I don’t read the label, I don’t stop to see how much it costs. I just throw it in the grocery cart and move on.

My addiction to impulsive shopping struck a few weeks back when I saw some super healthy-looking, organic breakfast burritos. They had feta cheese, vegetables and some other yummy goodness in them. I thought it would be a good break in my morning routine of Cheerios. Everyone needs something different for breakfast, right?

So I threw them in the cart and continued on my day.

A few weeks later, on a Monday morning, I took the box out of the freezer, excited to start my week off with a healthy breakfast burrito. I glanced at the cooking instructions and darn near dropped the box – “conventional oven only. 50 minutes” were the words that stood out the most.

Fifty minutes? What? Who has time to make a breakfast burrito that takes that long to cook? Not me.

I said a few choice words, threw the box back in the freezer and poured some Cheerios. The morning was not off to a good start.

I sat there at the kitchen counter, eating my breakfast of champions, still baffled as to what company thinks someone is going to buy a breakfast burrito that takes 50 minutes to make. Well, yes, I did, but still. There can’t be another soul out there who bought these things. Oh yes, well they probably read the cooking instructions before they threw the box in their cart at the grocery store.

Another lesson learned. As much I love to buy new things, I am not doing that again. From now on, I will just go to the store and buy what I normally buy. It’s worked for me this long, I won’t be straying from the routine any longer. And yes, I will be reading labels from now on. Anything that takes longer than 10 minutes to make in the morning will not be purchased by this family.

I won’t stop being an impulsive shopper, though. I will buy that cute bottle of travel lotion, five packs of gum at the grocery store. Oh? An organic cookie that’s “new and improved?” Yes please!

As long as it doesn’t take 50 minutes to cook.

Angela Borchert is a freelance writer who lives in Vacaville. Reach her at [email protected].


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