FAIRFIELD — Passing a parcel tax will be very tough but the Fairfield-Suisun School District has a good shot at success if the campaign for the measure is done well, the school board was told Thursday.
Gene Bregman, whose Santa Cruz County-based public opinion and marketing research firm surveyed 404 residents within the school district boundaries, said a $74 parcel tax is too high and the chances of passage are quite slim.
The telephone survey found that 71 percent of respondents would support a $49 parcel tax, while 64 percent supported a $74 tax. Two-thirds voter approval is needed for passage, Bregman said.
Voters under the age of 40, Democrats and renters are among those more likely to support a parcel tax, he said. He’s had much more success in Northern California than Southern California, Bregman said.
“We have clients who do win these,” he said.
Fairfield-Suisun contracted with the firm in January to survey public opinion for a possible parcel tax.
Forty-four percent of people gave an excellent to good rating for the Fairfield-Suisun School District, while 24 percent rated the school district as only fair and 11 percent gave Fairfield-Suisun a poor rating.
Suisun City resident George Guynn Jr. told trustees he belongs to two taxpayer groups and asked the school district to “get away from trying to get the last dime out of people and try to be more efficient.”
Reach Ryan McCarthy at 427-6935 or firstname.lastname@example.org.