FAIRFIELD — Bay Area funk legends Tower of Power will soon be heard on the small screen as Amazon Fashion is using “What Is Hip” in its new ad campaign.
The 30-second commercial features several women and a man dancing around as letters randomly spell out the company’s name. All the while, the familiar horns and vocals can be heard.
“What is hip? The only answer I can give is, of course, Amazon,” said band leader Emilio Castillo in a release. “We’re thrilled and delighted that Amazon has decided to use our song ‘What Is Hip?’ ”
Tower of Power will perform Aug. 3 at the Solano County Fair in Vallejo.
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