FAIRFIELD-SUISUN, CALIFORNIA

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Amazon picks Tower of Power tune for new ad

By From page A5 | April 09, 2013

FAIRFIELD — Bay Area funk legends Tower of Power will soon be heard on the small screen as Amazon Fashion is using “What Is Hip” in its new ad campaign.

The 30-second commercial features several women and a man dancing around as letters randomly spell out the company’s name. All the while, the familiar horns and vocals can be heard.

“What is hip? The only answer I can give is, of course, Amazon,” said band leader Emilio Castillo in a release. “We’re thrilled and delighted that Amazon has decided to use our song ‘What Is Hip?’ ”

Tower of Power will perform Aug. 3 at the Solano County Fair in Vallejo.

Reach Danny Bernardini at 427-6935 or [email protected] Follow him on Twitter at www.twitter.com/dbernardinidr.

Danny Bernardini

Danny Bernardini

Danny is a newspaper man born and raised in Vacaville. He attended Chico State University and has written for the Enterprise Record and the Reporter. Covers the City of Fairfield, education and crime. A's, Warriors and Saints fan. Listener of vinyl, frequent visitor to the East Bay. Registered "decline to state" voter. Loves a good steak.
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