Friday, December 26, 2014
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

Talk with children campaign takes off

By
From page B11 | May 30, 2014 |

FAIRFIELD — A “talking is teaching” campaign aims to educate parents about the importance of communicating with their children, people who attended a Solano Economic Development Corp. breakfast meeting heard Thursday.

Susan True, who has a master’s degree in business administration from Stanford University and was introduced as among the smart, talented and driven people from the Bay Area, said grandmothers have always known that when a baby coos, you coo back.

Playing peek-a-boo, True said, “is top-notch neuroscience.”

Now a public education campaign will emphasize those and other points in a Bay Area Council program to reinforce the message promoted by First 5 California, the statewide commission established after a 1998 ballot proposition championed by actor Rob Reiner.

Tote bags and a clothing line are among the methods to promote Talking is Teaching.

True told the Solano business group that Hollywood screenwriters, along with Hillary Clinton, are emphasizing that message as well.

“Our approach is to turn the world into a learning opportunity,” True said.

Clinton is part of a Too Small to Fail program to aid young children and she and Reiner are galvanizing screenwriters to include the Talking is Teaching message in entertainment, True said.

The Bezos Foundation established by the founder of Amazon.com is creating a computer application to emphasize Talking is Teaching, True said, and “Sesame Street” is participating in the effort as well.

The Stanford MBA grad said that when, as a child, her grandfather read stories and her mother read books to her, “I knew I was loved.”

She cited an article in The New York Times about what a writer called “capital S stress” – the daily setbacks that True said residents of very high-poverty communities face. Such problems reinforce that they have little control over their lives and, over time, impede the early childhood development of their offspring, True said.

Children hear, “Sit down” and “Stop playing” while children in affluent families may be told, “I love the way you tie your shoes,” True said.

Socio-economic disparities are evident at 18 months, she said. By age 2, children in high-poverty communities are likely to be six months behind their affluent peers, True said.

True said the public education campaign is taking its cue from Kaiser Permanente broadcast spots that promote health and talk about the benefits of walking up the stairs at Bay Area Rapid Transit stations rather than taking an escalator. Kaiser Permanente’s messages keep it simple about promoting health, she said.

A First 5 California commercial announces that babies brains develop “with your every word.”

“It’s free and easy and something you can do any time,” the announcer says. “Talk. Read. Sing.”

Suisun City Councilman Mike Segala, who attended the event, said not all children will be doctors, attorneys and CEOs. The Bay Area Council campaign should include such messages as “My daddy’s a carpenter” and “My mommy’s an electrician” when emphasizing the importance of parents talking to their young children, he said.

True agreed and said message testing with First 5 California found some families offended by images of only doctors and engineers in white-collar jobs.

“They don’t have to be going to Harvard,” she said of students. But we want to make sure they have skills, True said.

Segala after the event spoke about the crucial role of parents and family in children’s success and recalled how as the father of two daughters he linked their allowances to reading books. One daughter is now a civil engineer and the other is a geologist.

Jay Speck, Solano County superintendent of schools and chairman of the First 5 Commission for the county, said during the meeting at the Hilton Garden Inn that the Talking is Teaching program is “shining a light on the importance of early learning.”

“All the dots lead back to early childhood,” he said of success in school.

“The need in our community is limitless,” Speck said.

Every $1 spent on preschool returns $2.78 in the future, he said.

Speck quoted the late writer Neil Postman, who said, “Children are the living messages we send to a time we may not see.”

Reach Ryan McCarthy at 427-6935 or rmccarthy@dailyrepublic.net.

LEAVE A COMMENT

Discussion | No comments

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Read our full policy

  • Recent Articles

  • Enter your email address to subscribe and receive notifications of new posts by email.

  • .

    Solano News

    Area churches bring joy, toys to children

    By Susan Winlow | From Page: A1 | Gallery

     
    Rear ends, reunions define 2014 in music

    By Nick DeCicco | From Page: B1

    Santa spreads Christmas cheer at Bridge to Life

    By Susan Winlow | From Page: A1 | Gallery

     
    Word of Mouth ready to ring in 2015 at Dimitri’s

    By Amy Maginnis-Honey | From Page: B1

    Solano’s 2014 art scene: A year in review

    By Amy Maginnis-Honey | From Page: B1

     
    Get your blues on – for a musical cause

    By Amy Maginnis-Honey | From Page: B1

    A look back at 2014 Back in the Day columns

    By Tony Wade | From Page: A2

     
    ‘America’s Got Talent’ auditions Feb. 7 in Bay Area

    By Amy Maginnis-Honey | From Page: B2

     
    Suisun City police log: Dec. 24, 2014

    By Susan Hiland | From Page: A12

    Fairfield police log: Dec. 24, 2014

    By Susan Hiland | From Page: A12

     
    Weather for Friday, Dec. 26, 2014

    By Daily Republic staff | From Page: B12

    .

    US / World

    Mother uses grief to help murder victims’ families

    By The Associated Press | From Page: A1

     
    San Francisco creates court only for veterans

    By The Associated Press | From Page: A1

    California officials issue caramel apple warning

    By The Associated Press | From Page: A3

     
    Christmas brings California cooler weather, gusty winds

    By The Associated Press | From Page: A3

    Audit highlights state employee wrongdoing

    By The Associated Press | From Page: A3

     
    California plane crash victims were father and son

    By The Associated Press | From Page: A3

    Man shot with stun gun dies at border crossing

    By The Associated Press | From Page: A3

     
    Obama personal chef to hang up apron after 6 years

    By The Associated Press | From Page: A4

    More protests sparked after shooting near Ferguson

    By The Associated Press | From Page: A4

     
    US traveler released from East Timor jail

    By The Associated Press | From Page: A4

    Nevada goats help eat, recycle Christmas trees

    By The Associated Press | From Page: A5

     
    Hundreds of theaters begin screening ‘The Interview’

    By The Associated Press | From Page: A5

    Streaming release of ‘Interview’ test for industry

    By The Associated Press | From Page: A5

     
    Militants attack AU Somalia base, at least 5 dead

    By The Associated Press | From Page: A7

    Monkey gives first aid to electrocuted friend

    By The Associated Press | From Page: A7

     
    Saudi women drivers referred to terrorism court

    By The Associated Press | From Page: A10 | Gallery

    Police and fire officials save California family’s Christmas

    By The Associated Press | From Page: A12

     
    .

    Opinion

     
    Top 10 anger-inducing people of 2014

    By Bud Stevenson | From Page: A11

    Vermont’s lessons for fans of single-payer system

    By Megan Mcardle | From Page: A11

     
    Need to support police officers

    By Letter to the Editor | From Page: A11, 1 Comment

    .

    Living

    Community calendar: Dec. 26, 2014

    By Glen Faison | From Page: A2

     
    Today in History: Dec. 26, 2014

    By The Associated Press | From Page: A2

    Horoscopes: Dec. 26, 2014

    By Holiday Mathis | From Page: A9

     
    Sister’s angry outbursts may be a medical issue

    By Kathy Mitchell and Marcy Sugar | From Page: A9

    .

    Entertainment

    Week in Preview Dec. 26, 2014 – Jan. 1, 2015

    By Susan Winlow | From Page: B1

     
    ‘Frozen’ is named top entertainer of the year by AP

    By The Associated Press | From Page: B2

     
    Entertainment calendar Dec. 26, 2014

    By Susan Hiland | From Page: B4

    Warsaw’s lost architecture portrayed in miniature

    By The Associated Press | From Page: B5

     
    Review: ‘Unbroken’ is beautiful, but impersonal

    By The Associated Press | From Page: B6

    Angelina Jolie’s latest incarnation: filmmaker

    By Maureen Fissolo | From Page: B6

     
    TVGrid

    By Daily Republic Syndicated Content | From Page: B11

    .

    Sports

    James hears plenty of cheers in return to Miami

    By The Associated Press | From Page: B7 | Gallery

     
    2014 sports quirks: In year of odd bounces, reality bites at World Cup

    By The Associated Press | From Page: B7 | Gallery

     
    Colin Kaepernick weighing his offseason approach

    By The Associated Press | From Page: B7

    Arians reportedly to go back to Lindley as starter

    By The Associated Press | From Page: B8

     
    Former TE Ben Utecht delivers musical message

    By The Associated Press | From Page: B8 | Gallery

    K-State’s Snyder still penning old-school notes

    By The Associated Press | From Page: B8 | Gallery

     
    Fresno State pushed around in in Hawaii Bowl

    By The Associated Press | From Page: B8

     
    This date in sports history for Friday, Dec. 26, 2014

    By The Associated Press | From Page: B9

    To reduce elitism, British horse racing educating spectators

    By The Associated Press | From Page: B10

     
    Bad news for Balotelli as Liverpool alters system

    By The Associated Press | From Page: B10

    LeBron James, Steph Curry lead NBA All-Star voting

    By The Associated Press | From Page: B10

     
    Former NBA All-Star Marbury fan favorite in China

    By The Associated Press | From Page: B10 | Gallery

    Signups for Friday, Dec. 26, 2014

    By Paul Farmer | From Page: B10

     
    D-I’s youngest coach also has inexperienced team

    By The Associated Press | From Page: B10

    No. 17 Wisconsin hopes program back on steady ground

    By The Associated Press | From Page: B10

     
    Rookie Martin makes quick impression in Dallas

    By The Associated Press | From Page: B10

    Eagles have quarterback questions going into 2015

    By The Associated Press | From Page: B10

     
    New OT rule in minor-league hockey generating buzz

    By The Associated Press | From Page: B10

    .

    Business

    After 19 years, Alfa Romeo is back in US

    By Ann M. Job | From Page: C1

     
    Bad Santa? 5 tips to tackle your holiday gift returns

    By The Associated Press | From Page: B11

    .

    Obituaries

    Thomas A. O’Neill

    By Nancy Green | From Page: A4

     
    .

    Comics

    Pickles

    By Daily Republic Syndicated Content | From Page: A8

     
    Blondie

    By Daily Republic Syndicated Content | From Page: A8

    Baldo

    By Daily Republic Syndicated Content | From Page: A8

     
    Baby Blues

    By Daily Republic Syndicated Content | From Page: A8

    For Better or Worse

    By Daily Republic Syndicated Content | From Page: A8

     
    Beetle Bailey

    By Daily Republic Syndicated Content | From Page: A8

    Dilbert

    By Daily Republic Syndicated Content | From Page: A8

     
    Rose is Rose

    By Daily Republic Syndicated Content | From Page: A8

    B.C.

    By Daily Republic Syndicated Content | From Page: A8

     
    Garfield

    By Daily Republic Syndicated Content | From Page: A8

    Get Fuzzy

    By Daily Republic Syndicated Content | From Page: A8

     
    Peanuts

    By Daily Republic Syndicated Content | From Page: A8

    Wizard of Id

    By Daily Republic Syndicated Content | From Page: A8

     
    Frank and Ernest

    By Daily Republic Syndicated Content | From Page: A8

    Zits

    By Daily Republic Syndicated Content | From Page: A8

     
    Sally Forth

    By Daily Republic Syndicated Content | From Page: A8

    Bridge

    By Daily Republic Syndicated Content | From Page: A9

     
    Cryptoquote

    By Daily Republic Syndicated Content | From Page: A9

    Sudoku

    By Daily Republic Syndicated Content | From Page: A9

     
    Crossword

    By Daily Republic Syndicated Content | From Page: A9

    Word Sleuth

    By Daily Republic Syndicated Content | From Page: A9