Monday, July 28, 2014
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

Talk with children campaign takes off

By
From page B11 | May 30, 2014 |

FAIRFIELD — A “talking is teaching” campaign aims to educate parents about the importance of communicating with their children, people who attended a Solano Economic Development Corp. breakfast meeting heard Thursday.

Susan True, who has a master’s degree in business administration from Stanford University and was introduced as among the smart, talented and driven people from the Bay Area, said grandmothers have always known that when a baby coos, you coo back.

Playing peek-a-boo, True said, “is top-notch neuroscience.”

Now a public education campaign will emphasize those and other points in a Bay Area Council program to reinforce the message promoted by First 5 California, the statewide commission established after a 1998 ballot proposition championed by actor Rob Reiner.

Tote bags and a clothing line are among the methods to promote Talking is Teaching.

True told the Solano business group that Hollywood screenwriters, along with Hillary Clinton, are emphasizing that message as well.

“Our approach is to turn the world into a learning opportunity,” True said.

Clinton is part of a Too Small to Fail program to aid young children and she and Reiner are galvanizing screenwriters to include the Talking is Teaching message in entertainment, True said.

The Bezos Foundation established by the founder of Amazon.com is creating a computer application to emphasize Talking is Teaching, True said, and “Sesame Street” is participating in the effort as well.

The Stanford MBA grad said that when, as a child, her grandfather read stories and her mother read books to her, “I knew I was loved.”

She cited an article in The New York Times about what a writer called “capital S stress” – the daily setbacks that True said residents of very high-poverty communities face. Such problems reinforce that they have little control over their lives and, over time, impede the early childhood development of their offspring, True said.

Children hear, “Sit down” and “Stop playing” while children in affluent families may be told, “I love the way you tie your shoes,” True said.

Socio-economic disparities are evident at 18 months, she said. By age 2, children in high-poverty communities are likely to be six months behind their affluent peers, True said.

True said the public education campaign is taking its cue from Kaiser Permanente broadcast spots that promote health and talk about the benefits of walking up the stairs at Bay Area Rapid Transit stations rather than taking an escalator. Kaiser Permanente’s messages keep it simple about promoting health, she said.

A First 5 California commercial announces that babies brains develop “with your every word.”

“It’s free and easy and something you can do any time,” the announcer says. “Talk. Read. Sing.”

Suisun City Councilman Mike Segala, who attended the event, said not all children will be doctors, attorneys and CEOs. The Bay Area Council campaign should include such messages as “My daddy’s a carpenter” and “My mommy’s an electrician” when emphasizing the importance of parents talking to their young children, he said.

True agreed and said message testing with First 5 California found some families offended by images of only doctors and engineers in white-collar jobs.

“They don’t have to be going to Harvard,” she said of students. But we want to make sure they have skills, True said.

Segala after the event spoke about the crucial role of parents and family in children’s success and recalled how as the father of two daughters he linked their allowances to reading books. One daughter is now a civil engineer and the other is a geologist.

Jay Speck, Solano County superintendent of schools and chairman of the First 5 Commission for the county, said during the meeting at the Hilton Garden Inn that the Talking is Teaching program is “shining a light on the importance of early learning.”

“All the dots lead back to early childhood,” he said of success in school.

“The need in our community is limitless,” Speck said.

Every $1 spent on preschool returns $2.78 in the future, he said.

Speck quoted the late writer Neil Postman, who said, “Children are the living messages we send to a time we may not see.”

Reach Ryan McCarthy at 427-6935 or rmccarthy@dailyrepublic.net.

LEAVE A COMMENT

Discussion | No comments

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Read our full policy

.

Solano News

Rodriguez student collects, stuffs backpacks for others

By Amy Maginnis-Honey | From Page: A1, 1 Comment | Gallery

 
30 years ago, Art Koch died keeping the city safe

By Amy Maginnis-Honey | From Page: A1, 9 Comments | Gallery

 
Weather for Monday, July 28, 2014

By Daily Republic staff | From Page: B2

 
Artistic ingenuity unhinged at Contraptor’s Road Rally

By Adrienne Harris | From Page: A3 | Gallery

 
Rockville Trail hike offered

By Susan Hiland | From Page: A3

National Alliance on Mental Illness meeting Monday

By Susan Hiland | From Page: A3

 
Summertime Fill the Barrel Food Drive ends Thursday

By Susan Hiland | From Page: A3

Live music at Solano Town Center mall

By Susan Hiland | From Page: A3

 
County fair opens Wednesday in Vallejo

By Susan Hiland | From Page: A3

Food preservation class at library

By Susan Hiland | From Page: A3

 
Canines graduate from CHP training academy

By Adrienne Harris | From Page: A3

GV Cellars to host Food Bank fundraiser

By Susan Hiland | From Page: A4

 
Suisun police log: July 26, 2014

By Susan Hiland | From Page: A9

Fairfield police log: July 26, 2014

By Susan Hiland | From Page: A9

 
Renowned cardiovascular surgeon comes to NorthBay

By Barry Eberling | From Page: A10

Business workshop addresses marketing

By Barry Eberling | From Page: A10

 
Fairfield gets new pizza shop

By Barry Eberling | From Page: A10, 2 Comments | Gallery

.

US / World

Bills aim to bring family law into 21st century

By The Associated Press | From Page: A1

 
UConn makes 3-D copies of antique instrument parts

By The Associated Press | From Page: A1

Family law bills proposed in California

By The Associated Press | From Page: A1, 2 Comments

 
Man dies after lightning strikes 14 in California

By The Associated Press | From Page: A3

California governor to meet with Mexican president

By The Associated Press | From Page: A4

 
Study: Blue whales at risk of hitting ships

By The Associated Press | From Page: A4

Gaza war rages despite Hamas, Israel truce pledges

By The Associated Press | From Page: A5

 
Fighting intensifies near MH17 disaster site

By The Associated Press | From Page: A5

.

Opinion

 
Arrogance of power evident

By Earl Heal | From Page: A8, 4 Comments

 
Editorial Cartoon: July 28, 2014

By Daily Republic Syndicated Content | From Page: A8

 
District needs peanut-free schools

By Letter to the Editor | From Page: A8, 6 Comments

.

Living

Today in History for July 28, 2014

By The Associated Press | From Page: A2

 
Community Calendar: July 28, 2014

By Susan Hiland | From Page: A2

Randall: Why a ‘liar’ loves to hear from readers

By Sharon Randall | From Page: B5

 
My 33-year-old daughter blames me for all her problems

By Kathy Mitchell and Marcy Sugar | From Page: A7

Horoscopes for July 28, 2014

By Holiday Mathis | From Page: A7

 
.

Entertainment

Comic-Con: ‘Avengers’ unleash ‘Ultron’ footage

By The Associated Press | From Page: B6

 
TV team: Actor, detective role paired for 25 years

By The Associated Press | From Page: B6

Comic-Con: Kingsley voices animated villain in ‘Boxtrolls’

By The Associated Press | From Page: B6

 
‘Lucy’ tops ‘Hercules’ with $44M at box office

By The Associated Press | From Page: B6

TVGrid July 29

By Daily Republic Syndicated Content | From Page: B6

 
Comic-Con’s dark side: Harassment amid the fantasy

By The Associated Press | From Page: B6

Comic-Con: ‘Hobbit’ cast tease trailer, bloopers

By The Associated Press | From Page: B6

 
Comic-Con: 4 DC Comics brought to TV get event

By The Associated Press | From Page: B6

Comic-Con: Radcliffe goes undercover as Spidey

By The Associated Press | From Page: B6

 
Comic-Con: ‘Ant-Man’ cast revealed: Lilly, Douglas, Rudd

By The Associated Press | From Page: B6

 
Comic-Con: ‘Blacklist’ fans get black fedoras

By The Associated Press | From Page: B6

‘The Vampire Diaries’ takes bite out of Comic-Con

By The Associated Press | From Page: B6

 
Comic-Con: ‘Batman v Superman’ stare-down

By The Associated Press | From Page: B6

Comic-Con: Godzilla sequel announced

By The Associated Press | From Page: B6

 
TVGrid July 28

By Daily Republic Syndicated Content | From Page: A10

.

Sports

McGloin buried on Raiders depth chart again

By The Associated Press | From Page: B1

 
Giants lose in Peavy’s debut, swept by Dodgers

By The Associated Press | From Page: B1 | Gallery

Lawrence Okoye preparing for the NFL

By The Associated Press | From Page: B1 | Gallery

 
 
It’s ‘Jeff Gordon Day’ at Indy for record 5th time

By The Associated Press | From Page: B1 | Gallery

Byron Scott says he will be LA Lakers’ new coach

By The Associated Press | From Page: B2

 
Jaso has 3 RBIs as A’s beat Rangers 9-3

By The Associated Press | From Page: B2

Horsey wins Russian Open in playoff

By The Associated Press | From Page: B2

 
Tim Clark rallies to win Canadian Open

By The Associated Press | From Page: B2

Spain sweeps to victory in International Crown

By The Associated Press | From Page: B2

 
Langer wins Senior British Open by record 13 shots

By The Associated Press | From Page: B2

Mudcats take pair from Pro Player Baseball

By Daily Republic staff | From Page: B2

 
The Big Hurt and Joe Torre headline HOF class

By The Associated Press | From Page: B2 | Gallery

Italy’s Vincenzo Nibali wins Tour de France

By The Associated Press | From Page: B2 | Gallery

 
LeBron deep-sixes number; will be No. 23 with Cavs

By The Associated Press | From Page: B2

This date in sports history for Monday, July 28, 2014

By The Associated Press | From Page: B3

 
.

Business

.

Obituaries

Elizabeth Terry

By Adrienne Harris | From Page: A4

 
Robert Dale Myers Sr.

By Nancy Green | From Page: A4

.

Comics

Pickles July 29

By Daily Republic Syndicated Content | From Page: B4

 
Frank and Ernest July 29

By Daily Republic Syndicated Content | From Page: B4

Beetle Bailey July 29

By Daily Republic Syndicated Content | From Page: B4

 
Peanuts July 29

By Daily Republic Syndicated Content | From Page: B4

B.C. July 29

By Daily Republic Syndicated Content | From Page: B4

 
For Better or Worse July 29

By Daily Republic Syndicated Content | From Page: B4

Get Fuzzy July 29

By Daily Republic Syndicated Content | From Page: B4

 
Wizard of Id July 29

By Daily Republic Syndicated Content | From Page: B4

Baldo July 29

By Daily Republic Syndicated Content | From Page: B4

 
Dilbert July 29

By Daily Republic Syndicated Content | From Page: B4

Baby Blues July 29

By Daily Republic Syndicated Content | From Page: B4

 
Sally Forth July 29

By Daily Republic Syndicated Content | From Page: B4

Rose is Rose July 29

By Daily Republic Syndicated Content | From Page: B4

 
Blondie July 29

By Daily Republic Syndicated Content | From Page: B4

Zits July 29

By Daily Republic Syndicated Content | From Page: B4

 
Garfield July 29

By Daily Republic Syndicated Content | From Page: B4

Bridge July 29

By Daily Republic Syndicated Content | From Page: B5

 
Crossword July 29

By Daily Republic Syndicated Content | From Page: B5

Cryptoquote July 29

By Daily Republic Syndicated Content | From Page: B5

 
Word Sleuth July 29

By Daily Republic Syndicated Content | From Page: B5

Sudoku July 29

By Daily Republic Syndicated Content | From Page: B5

 
Sally Forth July 28

By Daily Republic Syndicated Content | From Page: A6

Zits July 28

By Daily Republic Syndicated Content | From Page: A6

 
Dilbert July 28

By Daily Republic Syndicated Content | From Page: A6

Get Fuzzy July 28

By Daily Republic Syndicated Content | From Page: A6

 
Rose is Rose July 28

By Daily Republic Syndicated Content | From Page: A6

For Better or Worse July 28

By Daily Republic Syndicated Content | From Page: A6

 
B.C. July 28

By Daily Republic Syndicated Content | From Page: A6

Wizard of Id July 28

By Daily Republic Syndicated Content | From Page: A6

 
Baldo July 28

By Daily Republic Syndicated Content | From Page: A6

Blondie July 28

By Daily Republic Syndicated Content | From Page: A6

 
Baby Blues July 28

By Daily Republic Syndicated Content | From Page: A6

Beetle Bailey July 28

By Daily Republic Syndicated Content | From Page: A6

 
Pickles July 28

By Daily Republic Syndicated Content | From Page: A6

Garfield July 28

By Daily Republic Syndicated Content | From Page: A6

 
Peanuts July 28

By Daily Republic Syndicated Content | From Page: A6

Frank and Ernest July 28

By Daily Republic Syndicated Content | From Page: A6

 
Cryptoquote July 28

By Daily Republic Syndicated Content | From Page: A7

Sudoku July 28

By Daily Republic Syndicated Content | From Page: A7

 
Crossword July 28

By Daily Republic Syndicated Content | From Page: A7

Bridge July 28

By Daily Republic Syndicated Content | From Page: A7

 
Word Sleuth July 28

By Daily Republic Syndicated Content | From Page: A7