Wednesday, October 1, 2014
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

Talk with children campaign takes off

By
From page B11 | May 30, 2014 |

FAIRFIELD — A “talking is teaching” campaign aims to educate parents about the importance of communicating with their children, people who attended a Solano Economic Development Corp. breakfast meeting heard Thursday.

Susan True, who has a master’s degree in business administration from Stanford University and was introduced as among the smart, talented and driven people from the Bay Area, said grandmothers have always known that when a baby coos, you coo back.

Playing peek-a-boo, True said, “is top-notch neuroscience.”

Now a public education campaign will emphasize those and other points in a Bay Area Council program to reinforce the message promoted by First 5 California, the statewide commission established after a 1998 ballot proposition championed by actor Rob Reiner.

Tote bags and a clothing line are among the methods to promote Talking is Teaching.

True told the Solano business group that Hollywood screenwriters, along with Hillary Clinton, are emphasizing that message as well.

“Our approach is to turn the world into a learning opportunity,” True said.

Clinton is part of a Too Small to Fail program to aid young children and she and Reiner are galvanizing screenwriters to include the Talking is Teaching message in entertainment, True said.

The Bezos Foundation established by the founder of Amazon.com is creating a computer application to emphasize Talking is Teaching, True said, and “Sesame Street” is participating in the effort as well.

The Stanford MBA grad said that when, as a child, her grandfather read stories and her mother read books to her, “I knew I was loved.”

She cited an article in The New York Times about what a writer called “capital S stress” – the daily setbacks that True said residents of very high-poverty communities face. Such problems reinforce that they have little control over their lives and, over time, impede the early childhood development of their offspring, True said.

Children hear, “Sit down” and “Stop playing” while children in affluent families may be told, “I love the way you tie your shoes,” True said.

Socio-economic disparities are evident at 18 months, she said. By age 2, children in high-poverty communities are likely to be six months behind their affluent peers, True said.

True said the public education campaign is taking its cue from Kaiser Permanente broadcast spots that promote health and talk about the benefits of walking up the stairs at Bay Area Rapid Transit stations rather than taking an escalator. Kaiser Permanente’s messages keep it simple about promoting health, she said.

A First 5 California commercial announces that babies brains develop “with your every word.”

“It’s free and easy and something you can do any time,” the announcer says. “Talk. Read. Sing.”

Suisun City Councilman Mike Segala, who attended the event, said not all children will be doctors, attorneys and CEOs. The Bay Area Council campaign should include such messages as “My daddy’s a carpenter” and “My mommy’s an electrician” when emphasizing the importance of parents talking to their young children, he said.

True agreed and said message testing with First 5 California found some families offended by images of only doctors and engineers in white-collar jobs.

“They don’t have to be going to Harvard,” she said of students. But we want to make sure they have skills, True said.

Segala after the event spoke about the crucial role of parents and family in children’s success and recalled how as the father of two daughters he linked their allowances to reading books. One daughter is now a civil engineer and the other is a geologist.

Jay Speck, Solano County superintendent of schools and chairman of the First 5 Commission for the county, said during the meeting at the Hilton Garden Inn that the Talking is Teaching program is “shining a light on the importance of early learning.”

“All the dots lead back to early childhood,” he said of success in school.

“The need in our community is limitless,” Speck said.

Every $1 spent on preschool returns $2.78 in the future, he said.

Speck quoted the late writer Neil Postman, who said, “Children are the living messages we send to a time we may not see.”

Reach Ryan McCarthy at 427-6935 or rmccarthy@dailyrepublic.net.

LEAVE A COMMENT

Discussion | No comments

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Read our full policy

.

Solano News

 
Middle school students put school candidates on the hot seat

By Susan Winlow | From Page: A1 | Gallery

Pact with union wins Vacaville council OK

By Ryan McCarthy | From Page: A1

 
Suisun City candidates get lively in 2nd council forum

By Ian Thompson | From Page: A1 | Gallery

 
Solano focuses on rail safety

By Barry Eberling | From Page: A3

 
Juveniles hit by vehicle have minor injuries

By Barry Eberling | From Page: A4

 
Booz and Brewz benefit for the Blue Star Moms

By Amy Maginnis-Honey | From Page: A4

Police search for missing man

By Glen Faison | From Page: A4 | Gallery

 
Salvation Army gears up for annual Red Kettle campaign

By Amy Maginnis-Honey | From Page: A5 | Gallery

Blessing of the animals slated Sunday

By Amy Maginnis-Honey | From Page: A5

 
DUI-drivers license checkpoint nets arrests

By Ryan McCarthy | From Page: A5

Travis airman killed in motorcycle accident

By Ian Thompson | From Page: A5

 
Caltrans cancels nighttime Highway 37 closures

By Barry Eberling | From Page: A5

 
Theaters primed for bevy of new movies

By Amy Maginnis-Honey | From Page: A7

Suisun City police log: Sept. 28, 2014

By Glen Faison | From Page: A9

 
Suisun City police log: Sept. 27, 2014

By Glen Faison | From Page: A9

Fairfield police log: Sept. 28, 2014

By Glen Faison | From Page: A9, 2 Comments

 
Fairfield police log: Sept. 29, 2014

By Susan Hiland | From Page: A9

Suisun City police log: Sept. 29, 2014

By Susan Hiland | From Page: A9

 
Fairfield police log: Sept. 27, 2014

By Glen Faison | From Page: A9, 2 Comments

FBI announces reward for Vacaville bank robber

By Jess Sullivan | From Page: A10

 
American Legion seeks Korean War veterans for award

By Susan Hiland | From Page: A10

Third Annual Ride to Defeat Diabetes is Sunday

By Susan Hiland | From Page: A10

 
4-H Achievement Night honors county members

By Susan Winlow | From Page: A10

Measure A committee plans weekend precinct walk

By Susan Winlow | From Page: A10

 
$26,227 payment to maintenance man challenged

By Ryan McCarthy | From Page: A10

.

US / World

Forest areas reopen after huge fire

By The Associated Press | From Page: A6

 
Afghan pact signed amid questions on Iraq pullout

By The Associated Press | From Page: B7

Hong Kong leader refuses to meet with protesters

By The Associated Press | From Page: B7

 
Secret Service chief on hot seat for WH breach

By The Associated Press | From Page: B7

Luck, instinct determined fates of volcano hikers

By The Associated Press | From Page: A9

 
Government confirms first case of Ebola in US

By The Associated Press | From Page: A9

Mayor of suburban Los Angeles city killed

By The Associated Press | From Page: A9

 
Crash, suspicious device lead to 101 closure in LA

By The Associated Press | From Page: A9

Gov. Brown governor vetoes ethics bills

By The Associated Press | From Page: A9

 
Police on manhunt find pipe bombs in woods

By The Associated Press | From Page: A9

Oklahoma man charged with murder in beheading

By The Associated Press | From Page: A9

 
California becomes first state to ban plastic bags

By The Associated Press | From Page: A11

Bay Area looks to expand overnight transit options

By The Associated Press | From Page: A12

 
Gov. Jerry Brown signs California gun restriction

By The Associated Press | From Page: A12

.

Opinion

 
Ignored House contests may hold surprises

By Albert R. Hunt | From Page: A8

 
Stop hounding Moy

By Letter to the Editor | From Page: A8, 1 Comment

 
.

Living

Today in History: Oct. 1, 2014

By The Associated Press | From Page: A2

 
Community Calendar: Oct. 1, 2014

By Susan Hiland | From Page: A2

 
Horoscopes: Oct. 1, 2014

By Holiday Mathis | From Page: B5

One simple slicing trick to bake a beautiful tart

By Sara Moulton | From Page: B6

 
A speedy, kitchen sink approach to pumpkin bread

By J.M. Hirsch | From Page: B6

The flavor of fall – pumpkin pie in a cinnamon bun

By The Associated Press | From Page: B6

 
.

Entertainment

TVGrid

By Daily Republic Syndicated Content | From Page: A5

 
Morgan: ‘Can’t believe’ Walmart blaming him

By The Associated Press | From Page: A7

.

Sports

 
Royals beat A’s 9-8 in 12 in AL wild-card thriller

By The Associated Press | From Page: B1 | Gallery

Local report: Rodriguez volleyball team downs Armijo

By Daily Republic staff | From Page: B1

 
Pirates’ Volquez looks to continue revival against Giants

By The Associated Press | From Page: B1 | Gallery

Raiders make Tony Sparano interim coach after firing Allen

By The Associated Press | From Page: B1

 
No. 14 Stanford trying to jolt stagnant offense

By The Associated Press | From Page: B2

NC State coach apologizes for fake injury remarks

By The Associated Press | From Page: B2

 
NFL says Abdullah should not have been penalized

By The Associated Press | From Page: B2

NFL has laundry list of verboten celebrations

By The Associated Press | From Page: B2

 
Government: NFL TV ‘blackout’ rule unsportsmanlike

By The Associated Press | From Page: B2

Olympian Michael Phelps apologizes for DUI arrest

By The Associated Press | From Page: B2

 
Gravely injured Giants fan sues Dodgers again

By The Associated Press | From Page: B2

Ex 49ers RB James agrees to terms with Dolphins

By The Associated Press | From Page: B2

 
FCC will consider petition to ban ‘Redskins’

By The Associated Press | From Page: B2

 
Training camp essential for NBA’s new head coaches like Warriors’ Kerr

By The Associated Press | From Page: B2 | Gallery

49ers’ Wilhoite filling the injury void at linebacker

By The Associated Press | From Page: B8 | Gallery

 
.

Business

EU says Apple gets illegal tax benefits in Ireland

By The Associated Press | From Page: A9

 
Could a merger follow the PayPal-eBay split?

By The Associated Press | From Page: A9

.

Obituaries

John ‘Bo’ M. Miller

By Nancy Green | From Page: A4

 
David Earl Butenhoff-Forristall

By Nancy Green | From Page: A4

Marte Abad Lubag

By Nancy Green | From Page: A4

 
Clara May Clift Triplett

By Daily Republic staff | From Page: A4, 2 Comments

.

Comics

Pickles

By Daily Republic Syndicated Content | From Page: B4

 
Garfield

By Daily Republic Syndicated Content | From Page: B4

Get Fuzzy

By Daily Republic Syndicated Content | From Page: B4

 
Baby Blues

By Daily Republic Syndicated Content | From Page: B4

For Better or Worse

By Daily Republic Syndicated Content | From Page: B4

 
Baldo

By Daily Republic Syndicated Content | From Page: B4

Zits

By Daily Republic Syndicated Content | From Page: B4

 
Wizard of Id

By Daily Republic Syndicated Content | From Page: B4

Dilbert

By Daily Republic Syndicated Content | From Page: B4

 
Beetle Bailey

By Daily Republic Syndicated Content | From Page: B4

Rose is Rose

By Daily Republic Syndicated Content | From Page: B4

 
Frank and Ernest

By Daily Republic Syndicated Content | From Page: B4

Sally Forth

By Daily Republic Syndicated Content | From Page: B4

 
Peanuts

By Daily Republic Syndicated Content | From Page: B4

Blondie

By Daily Republic Syndicated Content | From Page: B4

 
B.C.

By Daily Republic Syndicated Content | From Page: B4

Crossword

By Daily Republic Syndicated Content | From Page: B5

 
Cryptoquote

By Daily Republic Syndicated Content | From Page: B5

Sudoku

By Daily Republic Syndicated Content | From Page: B5

 
Bridge

By Daily Republic Syndicated Content | From Page: B5

.

Breast Cancer Awareness 2014

Breast cancer in younger women

By Green Shoot Media | From Page: BCA2

Talking with your doctor

By Green Shoot Media | From Page: BCA3

Breast cancer myths

By Green Shoot Media | From Page: BCA4

Diet linked to cancer

By Green Shoot Media | From Page: BCA9

Giving emotional support

By Green Shoot Media | From Page: BCA10

After the treatment

By Green Shoot Media | From Page: BCA12

Join the fight: Get involved

By Green Shoot Media | From Page: BCA15