FAIRFIELD — Hal Jarvis keeps coming up with ideas for doughnuts and nothing as commonplace as that old standby, the simple glazed donut.
He recently opened Red Devil Donuts at 3035 Travis Blvd., in the Woodcreek Plaza Shopping Center. It sells what Jarvis calls “custom extreme donuts,” almost like a hybrid between doughnuts and cupcakes.
He lists a gourmet doughnut called the CHP among his big sellers. It mixes a maple glaze with Applewood bacon.
The North Shore is a coconut pineapple creation with a rum brown sugar glaze. The Train Wreck is a raspberry filled bismarck with green goo icing and raspberry sauce. The Don King is a chocolate cake doughnut with whipped marshmallows and chocolate chips.
Jarvis gets some help with ideas. His 12-year-old son suggested the Barrett .50 Cal, with “Cal” standing for caliber, not calories. It is a doughnut topped by blue glaze and Lucky Charms cereal.
“Believe it or not, it’s a big seller with adults,” Jarvis said.
An employee suggested doing something with barbecue sauce. Jarvis is toying with the idea of a doughnut with chocolate barbecue sauce and perhaps bacon.
His menu has 20 different types of doughnuts and he expects to add eight more in coming weeks. The menu is a work in progress as new ideas comes up. Perhaps it always will be that way.
Jarvis has been a chef at various restaurants and once ran a cafe. He got the idea for the extreme doughnut shop from Voodoo Donuts in Oregon.
“It’s an extreme shop and they have lines out the door constantly,” Jarvis said.
He said he came up with the name Red Devil in part from his experience with rock music. He was a singer with an East Coast band.
“I wanted something cutting edge,” he said.
Jarvis looked at opening his doughnut shop in Petaluma and Napa before finding the storefront in Fairfield.
“I just got lucky because it has an existing kitchen, which is what I needed,” he said.
Jarvis said he’s putting in 12-hour days, seven days a week to get the business going. The store is open from 7 a.m. to 3 p.m. daily. The phone number is 260-4416.
Reach Barry Eberling at 427-6929 or firstname.lastname@example.org. Follow him on Twitter at www.twitter.com/beberlingdr.