Thursday, April 24, 2014
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

Personal touch is Moreno Painting’s specialty

The Moreno family includes Alejandra, 12, Rosalina, Mariela, 5, Francisco, 11, and Alejandro Moreno. (Brad Zweerink/Daily Republic)

The Moreno family includes Alejandra, 12, Rosalina, Mariela, 5, Francisco, 11, and Alejandro Moreno. (Brad Zweerink/Daily Republic)

By
From page C1 | December 29, 2013 | Leave Comment

FAIRFIELD — With a decade of independent work and nearly two decades of experience, Moreno Painting of Fairfield is still going strong.

“I think it was the right time when I started it,” said owner Alejandro Moreno. “I got my license to make a better future for my young family and I keep going and keep going and keep going.”

Not a bad way to go for a guy who came from Mexico with minimal experience.

“I immigrated from Mexico, I came and I started working as a helper for a painter here in town,” Moreno said. “I was working on the painting part of the construction business.”

As things progressed, Moreno realized he enjoyed it.

“I kept going and it became easier to me and I just liked it and kept on going from there,” he said. “I didn’t quit or anything.”

Eventually it was time to strike out on his own.

“I just tried to open my own business,” Moreno said. “That was 12 years after I started with them. I’ve been working in the painting area for 24 years.”

Since striking out on his own, Moreno said he’s tried to keep the customers at the forefront of his business.

“We try. Everybody does different things and everybody has their own way,” he said. “We try to make our clients happy, just try to do the best that we can.”

Through it all, two principles have guided the business to success.

“Work hard, be honest,” Moreno said. “It is very important for any job, any trade that you might encounter here in town, to do the best they can so people come back.”

That is reflected in how he maintains his customer base.

“Our clients keep calling us and refer us to their future clients,” Moreno said.

“I’ve been with Alejandro since all the way back about 20 years,” said Mike Rice of the Suisun City-based residential developer Miller-Sorg Group. “He was working for one of our subcontractors and he was always a very hard worker, anxious to learn, do the job right.”

Once Moreno started to work on building his own company, Rice said his company was happy to help him get started.

“He’s just a quality guy. He’s great with customers and he’s as honest as the day is long,” Rice said.

For Rice, it’s never a question of whether the job will be done correctly.

“He’ll do your personal residence, he’s there, he gets the work done in a very timely manner,” Rice said. “He gets the paint where it’s supposed to go. He’s just about the best that there is out there.”

For Moreno’s part, keeping customers coming back as well as spreading the word is crucial – and simple.

“Treat them with respect and treat them with honesty and a lot of people will see that in you,” he said. “They’ll keep on calling you or keep on referring you to friends or family.”

The business isn’t huge, just three employees, so it enables Moreno to be on top of everything.

“I like to keep it small. It’s me and two guys and I do the work with my guys and I like to be there when the clients ask me questions,” he said. “So anything they might need, they will be asking me. Whatever issue might arise, it’ll be taken care of right away.”

Business is a two-way street and Moreno knows that.

“We’re really thankful to all of our clients in Fairfield, Vacaville and Solano (County) area I really am thankful for all their business and repeat business,” he said.

It hasn’t been all smooth for Moreno Painting, but the company managed to survive the recession.

“Basically everybody took a hit with the economy. Thankfully a lot of my clients were able to repeat on me,” Moreno said. “That kept me alive and above water.”

Reach Mike Corpos at 427-6979 or mcorpos@dailyrepublic.net. Follow him on Twitter at www.twitter.com/mcorposdr.

Moreno Painting

  • Fairfield
  • Hours: By appointment
  • www.morenopainting.net
  • 580-1989

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