Friday, January 30, 2015
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

New location, same service as Moorhead celebrates 15 years

moorhead, 12/6/12

The family and staff of Jeff Moorhead, third from left, in front of Moorhead Automotive Center in Fairfield. (Brad Zweerink/Daily Republic)

By
From page B5 | December 31, 2012 |

FAIRFIELD — In business, as in property, what matters, as the cliché goes, are three things: “location, location, location.”

While Moorhead Automotive Center has been in business for 15 years, the shop suffered from the poor visibility of its less-than-optimal former location. Tucked away behind Big 5 Sporting Goods, several hundred feet from North Texas Street, ample signage was needed just to prove the shop was more than a rumor.

Owner Jeff Moorhead, 34, jumped at an opportunity to increase his business’ visibility by moving to what longtime locals refer to as “the old Kinney shoe store” on the North Texas Street curve near Armijo High School.

“I saw the potential of the building, but for years the owners refused to sell it,” Moorhead said. “But one day I drove by and saw a ‘For Lease’ sign and called and asked them, again, if they were willing to sell and they said yes.”

Once the deal was done, the work of remodeling began and Moorhead did most of it – electrical, plumbing, flooring. The crowning touch was the erection of a 40-foot flagpole that became home to an 8-foot by 12-foot American flag.

“I knew from the moment I bought this place that I wanted a flagpole here,” Moorhead said. “I am one of those all-American kind of guys and when I looked around, you could not see a flag anywhere.”

While his heart is all-American, Moorhead’s automobile repair shop services Nissans, BMWs and Volvos right alongside Chevrolets and Fords.

“I like to say that we don’t do paint work nor tires, but we do everything else,” Moorhead said. “We service domestic, Asian and are doing more and more European vehicles, as well. We are the place to take your car and get it fixed when no one else can.”

Hendrick Crowell, a longtime Moorhead Automotive customer, can attest to the owner’s claims. Crowell, with his wife Pamela, own the Crowell & Crowell law firm located a few blocks down from the shop.

“They don’t play ‘hide the ball’ when you come in; they tell you how much it costs up front, where a lot of places wait until you are in there and then the price starts climbing,” Crowell said. “I appreciate their honesty. I have been to most of the places in this area, including the dealerships, and Moorhead goes the extra mile – they treat your car like it was their car.”

For good measure, Crowell attended the grand opening in July at the new location and reported the barbecue the company hosted was “darn good.”

Jeff Moorhead got his love of tinkering on cars from his father, Thomas, who now helps handle the front desk at the shop.

“My dad worked on neighbors’ vehicles and he would race cars and so I got into hot rods because of him,” Moorhead said. “I started charging one of our neighbors to work on his car when I was 13 years old and he still comes in here.”

Moorhead’s passion was, and still is, building hot rods. When he graduated from high school, he went to the Sequoia Institute (now Wyotech) and coupled his hands-on experience with training and became a certified technician. After graduating, he immediately opened The Smog Shop, which evolved into Moorhead Automotive Center.

“I had worked at a machine shop, California Street Machine, and I learned a lot from those people, so I combined the knowledge of machining and building engines with repairing them. When I hear an engine that has a problem, it’s almost like a CSI deal,” Moorhead said.

The secret to Moorhead Automotive Center’s continued success is combining state-of-the-art diagnostic equipment with technical know-how.

“Our customers are really good people and I enjoy making them happy by discovering their vehicle’s problem and making it right for them,” Moorhead said.

Reach Fairfield writer Tony Wade at [email protected].

Tony Wade

Tony Wade

Tony Wade is the slightly older yet infinitely more handsome brother of long-time DR columnist Kelvin Wade
LEAVE A COMMENT

Discussion | 2 comments

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Read our full policy

  • Kyle AndersonDecember 31, 2012 - 1:24 pm

    Congrats on 15 years! That's no small accomplishment these days! Go thing you guys were able to get the right amount of signage to let people know where you're at now. Kyle http://www.signs.com/banners/

    Reply | Report abusive comment
  • Jeff MoorheadDecember 31, 2012 - 4:16 pm

    It is a pleasure having our business in Fairfield. There are wonderful hard working people representing our city down at city hall at all the departments. In a terrible fiscal climate as we have had, even with furlough days, pay cuts, peers being laid off, even there own job was unknown to many- As a owner / builder they came through for me, often walking me through the process during the design / permit / construction process and they should be recognized for this. The Moorhead family appreciates you-

    Reply | Report abusive comment
.

Solano News

 
Fraud among challenges immigrants face, Fairfield panelists say

By Ryan McCarthy | From Page: A1 | Gallery

 
Teens earn right to perform with symphony

By Amy Maginnis-Honey | From Page: B1 | Gallery

From classical to Queen: Chamber Players are ready

By Amy Maginnis-Honey | From Page: B1 | Gallery

 
Photographer has a passion for color

By Amy Maginnis-Honey | From Page: B1 | Gallery

Solano summit focuses on ways to end poverty

By Kevin W. Green | From Page: A1 | Gallery

 
Girls on the Run expands, seeks volunteers

By Ian Thompson | From Page: A3

 
Cadets learn skills for future careers

By Susan Hiland | From Page: A3

 
Sports aircraft company CEO recalls effort to locate in Solano

By Kevin W. Green | From Page: A4 | Gallery

 
‘Souper Bowl’ coming to Solano County

By Bill Hicks | From Page: A4

 
SolTrans announces changes to bus routes

By Kevin W. Green | From Page: A5

Fairfield police log: Jan. 28, 2015

By Susan Hiland | From Page: A12

 
Suisun City police log: Jan. 28, 2015

By Susan Hiland | From Page: A12

.

US / World

California’s snow survey shows far less snow than last month

By The Associated Press | From Page: A1 | Gallery

 
State to move more than 2,000 inmates

By The Associated Press | From Page: A5

Boy Scouts reaches settlement in sex abuse case

By The Associated Press | From Page: A5

 
Doctors starting to shy away from non-vaccine advocates

By The Associated Press | From Page: A5

Protestors shun sister-city relationship

By The Associated Press | From Page: A5

 
City event criticized for Mexican mafia connection

By The Associated Press | From Page: A5

Tech advances lower chance that driver will die in car crash

By The Associated Press | From Page: A6

 
Police: Family killed man over child custody dispute

By The Associated Press | From Page: A7

Killer says his ideas influenced family suicide

By The Associated Press | From Page: A7

 
NASA astronaut memorial stirs memories for shuttle veteran

By The Associated Press | From Page: A7

‘Anonymized’ credit card data not so anonymous, study shows

By The Associated Press | From Page: A7

 
Poll shows giant gap between what public, scientists think

By The Associated Press | From Page: A7

Fort Hood gunman Hasan says he wants to keep top lawyer

By The Associated Press | From Page: A7

 
Attorney General nominee wins GOP endorsements

By The Associated Press | From Page: A7

Ukraine: Russia-backed rebels overrun another town in east

By The Associated Press | From Page: A10

 
Simultaneous attacks in Egypt’s Sinai kill 26

By The Associated Press | From Page: A10

Indonesian investigators: Crashed AirAsia flown by co-pilot

By The Associated Press | From Page: A10 | Gallery

 
Gas blast at Mexico children’s hospital, at least 2 dead

By The Associated Press | From Page: A10 | Gallery

Families plead for lives of IS hostages as swap hopes fade

By The Associated Press | From Page: A10

 
Deadly San Francisco blaze spurs look at fire alarms

By T. Burt McNaughton | From Page: A12 | Gallery

California meets judges’ prison crowding goal 1 year early

By The Associated Press | From Page: A12

 
.

Opinion

Editorial Cartoon: Jan. 30, 2015

By Daily Republic Syndicated Content | From Page: A8

 
Left’s missteps show themselves – given time

By Bud Stevenson | From Page: A11

Root of US political paralysis: Intolerance

By Clive Crook | From Page: A11

 
 
.

Living

Community Calendar: Jan. 30, 2015

By Susan Hiland | From Page: A2

 
Today in History: Jan. 30, 2015

By The Associated Press | From Page: A2

My cousin’s 14-year-old son sleeps in the same bed as his grandma

By Kathy Mitchell and Marcy Sugar | From Page: A9

 
Horoscopes: Jan. 30, 2015

By Holiday Mathis | From Page: A9

.

Entertainment

Week in preview Jan. 30 through Feb. 5, 2015

By Amy Maginnis-Honey | From Page: B1

 
Lil Wayne sues mentor’s record label for $51M, seeking split

By The Associated Press | From Page: B2

Jim Parsons to play God in Broadway’s ‘An Act of God’

By The Associated Press | From Page: B2

 
Lady Gaga, Ariana Grande to pay tribute to Stevie Wonder

By The Associated Press | From Page: B2

Review: A tired gimmick weakens thriller ‘Project Almanac’

By The Associated Press | From Page: B2

 
‘The Thorn Birds’ author Colleen McCullough dies at age 77

By The Associated Press | From Page: B2

Hilary Duff, George Lopez help in search for stolen dog

By The Associated Press | From Page: B2

 
Justin Bieber apologizes for bad behavior in online video

By The Associated Press | From Page: B2

Musician Geezer Butler arrested in Death Valley altercation

By The Associated Press | From Page: B2

 
 
Bernie Mac widow drops malpractice lawsuit against doctor

By The Associated Press | From Page: B3

Entertainment Calendar: Jan. 30, 2015

By Susan Hiland | From Page: B4

 
TVGrid

By Daily Republic Syndicated Content | From Page: B6

Desert stars: Celebs converge on Phoenix for Super Bowl 49

By The Associated Press | From Page: B6

 
.

Sports

Serena aims for 19th major in Aussie final vs. Sharapova

By The Associated Press | From Page: B7

 
Marshawn Lynch talks about why he doesn’t talk to the media

By The Associated Press | From Page: B7

 
Vanden boys pull away from feisty Fairfield 86-66

By Brian Arnold | From Page: B7

Gronkowski and Chancellor make for must-see Super Bowl matchup

By The Associated Press | From Page: B8

 
This date in sports history for Jan. 30, 2015

By The Associated Press | From Page: B9

Signups for Friday, Jan. 30, 2015

By Paul Farmer | From Page: B9

 
.

Business

Chevrolet polishes its mid-size truck

By Ann M. Job | From Page: C1 | Gallery

 
Prospect of Chinese cars in US still remain years away

By The Associated Press | From Page: C2

Senate passes Keystone XL bill, battles loom

By The Associated Press | From Page: B11

 
McDonald’s under siege as new CEO steps in

By The Associated Press | From Page: B11

Obama seeks spending spike for defense, domestic

By The Associated Press | From Page: B11

 
Who wants a bite of Hershey…jerky?

By The Associated Press | From Page: B11

.

Obituaries

Anthony Neal Hunley

By Nancy Green | From Page: A4

 
Joseph Phillip Raiff

By Nancy Green | From Page: A4, 3 Comments

Frank Z. Perez

By Nancy Green | From Page: A4

 
Dzhon Athanc

By Nancy Green | From Page: A4

Gloria Elizabeth Neal

By Susan Hiland | From Page: A4

 
.

Comics

Blondie

By Daily Republic Syndicated Content | From Page: A8

 
Garfield

By Daily Republic Syndicated Content | From Page: A8

Baby Blues

By Daily Republic Syndicated Content | From Page: A8

 
Wizard of Id

By Daily Republic Syndicated Content | From Page: A8

Beetle Bailey

By Daily Republic Syndicated Content | From Page: A8

 
Pickles

By Daily Republic Syndicated Content | From Page: A8

Baldo

By Daily Republic Syndicated Content | From Page: A8

 
Rose is Rose

By Daily Republic Syndicated Content | From Page: A8

Sally Forth

By Daily Republic Syndicated Content | From Page: A8

 
Peanuts

By Daily Republic Syndicated Content | From Page: A8

Get Fuzzy

By Daily Republic Syndicated Content | From Page: A8

 
Dilbert

By Daily Republic Syndicated Content | From Page: A8

Frank and Ernest

By Daily Republic Syndicated Content | From Page: A8

 
Zits

By Daily Republic Syndicated Content | From Page: A8

B.C.

By Daily Republic Syndicated Content | From Page: A8

 
For Better or Worse

By Daily Republic Syndicated Content | From Page: A8

Cryptoquote

By Daily Republic Syndicated Content | From Page: A9

 
Sudoku

By Daily Republic Syndicated Content | From Page: A9

Word Sleuth

By Daily Republic Syndicated Content | From Page: A9

 
Crossword

By Daily Republic Syndicated Content | From Page: A9

Bridge

By Daily Republic Syndicated Content | From Page: A9