Sunday, April 20, 2014
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

New location, same service as Moorhead celebrates 15 years

moorhead, 12/6/12

The family and staff of Jeff Moorhead, third from left, in front of Moorhead Automotive Center in Fairfield. (Brad Zweerink/Daily Republic)

By
From page B5 | December 31, 2012 | 2 Comments

FAIRFIELD — In business, as in property, what matters, as the cliché goes, are three things: “location, location, location.”

While Moorhead Automotive Center has been in business for 15 years, the shop suffered from the poor visibility of its less-than-optimal former location. Tucked away behind Big 5 Sporting Goods, several hundred feet from North Texas Street, ample signage was needed just to prove the shop was more than a rumor.

Owner Jeff Moorhead, 34, jumped at an opportunity to increase his business’ visibility by moving to what longtime locals refer to as “the old Kinney shoe store” on the North Texas Street curve near Armijo High School.

“I saw the potential of the building, but for years the owners refused to sell it,” Moorhead said. “But one day I drove by and saw a ‘For Lease’ sign and called and asked them, again, if they were willing to sell and they said yes.”

Once the deal was done, the work of remodeling began and Moorhead did most of it – electrical, plumbing, flooring. The crowning touch was the erection of a 40-foot flagpole that became home to an 8-foot by 12-foot American flag.

“I knew from the moment I bought this place that I wanted a flagpole here,” Moorhead said. “I am one of those all-American kind of guys and when I looked around, you could not see a flag anywhere.”

While his heart is all-American, Moorhead’s automobile repair shop services Nissans, BMWs and Volvos right alongside Chevrolets and Fords.

“I like to say that we don’t do paint work nor tires, but we do everything else,” Moorhead said. “We service domestic, Asian and are doing more and more European vehicles, as well. We are the place to take your car and get it fixed when no one else can.”

Hendrick Crowell, a longtime Moorhead Automotive customer, can attest to the owner’s claims. Crowell, with his wife Pamela, own the Crowell & Crowell law firm located a few blocks down from the shop.

“They don’t play ‘hide the ball’ when you come in; they tell you how much it costs up front, where a lot of places wait until you are in there and then the price starts climbing,” Crowell said. “I appreciate their honesty. I have been to most of the places in this area, including the dealerships, and Moorhead goes the extra mile – they treat your car like it was their car.”

For good measure, Crowell attended the grand opening in July at the new location and reported the barbecue the company hosted was “darn good.”

Jeff Moorhead got his love of tinkering on cars from his father, Thomas, who now helps handle the front desk at the shop.

“My dad worked on neighbors’ vehicles and he would race cars and so I got into hot rods because of him,” Moorhead said. “I started charging one of our neighbors to work on his car when I was 13 years old and he still comes in here.”

Moorhead’s passion was, and still is, building hot rods. When he graduated from high school, he went to the Sequoia Institute (now Wyotech) and coupled his hands-on experience with training and became a certified technician. After graduating, he immediately opened The Smog Shop, which evolved into Moorhead Automotive Center.

“I had worked at a machine shop, California Street Machine, and I learned a lot from those people, so I combined the knowledge of machining and building engines with repairing them. When I hear an engine that has a problem, it’s almost like a CSI deal,” Moorhead said.

The secret to Moorhead Automotive Center’s continued success is combining state-of-the-art diagnostic equipment with technical know-how.

“Our customers are really good people and I enjoy making them happy by discovering their vehicle’s problem and making it right for them,” Moorhead said.

Reach Fairfield writer Tony Wade at getthelowdown@sbcglobal.net.

Tony Wade

Tony Wade

Tony Wade is the slightly older yet infinitely more handsome brother of long-time DR columnist Kelvin Wade
LEAVE A COMMENT

Discussion | 2 comments

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Read our full policy

  • Kyle AndersonDecember 31, 2012 - 1:24 pm

    Congrats on 15 years! That's no small accomplishment these days! Go thing you guys were able to get the right amount of signage to let people know where you're at now. Kyle http://www.signs.com/banners/

    Reply | Report abusive comment
  • Jeff MoorheadDecember 31, 2012 - 4:16 pm

    It is a pleasure having our business in Fairfield. There are wonderful hard working people representing our city down at city hall at all the departments. In a terrible fiscal climate as we have had, even with furlough days, pay cuts, peers being laid off, even there own job was unknown to many- As a owner / builder they came through for me, often walking me through the process during the design / permit / construction process and they should be recognized for this. The Moorhead family appreciates you-

    Reply | Report abusive comment
.

Solano News

Bay Area makes growth plans

By Barry Eberling | From Page: A1

 
Supervisor candidates vary on Plan Bay Area

By Barry Eberling | From Page: A1 | Gallery

Earth Day means cleanup Day for Suisun City

By Susan Hiland | From Page: A1, 1 Comment | Gallery

 
Hop to it: Couple lights up home, yard for Easter

By Amy Maginnis-Honey | From Page: C1

Ranking the best Bay Area athletes

By Brad Stanhope | From Page: A2

 
Piano scholarship competition set in Vallejo

By Susan Hiland | From Page: A3

The Edge hosts Easter egg hunt

By Adrienne Harris | From Page: A3

 
Alooma Temple keeps children in mind

By Adrienne Harris | From Page: A3 | Gallery

Fairfield author to speak at women’s expo

By Susan Hiland | From Page: A3

 
The resurrection has changed the lives of Christians

By Perry W. Polk | From Page: C3

 
Understanding your health insurance

By Morgan Westfall | From Page: D4

 
Armijo graduate completes basic training

By Nick DeCicco | From Page: C4

Highway 12 paving to slow traffic east of Rio Vista

By Adrienne Harris | From Page: A5

 
Record Store Day a commercial hit

By Adrienne Harris | From Page: A5 | Gallery

Easter egg hunt brings out the smiles

By Susan Hiland | From Page: A5 | Gallery

 
Dutch Bros. joins Fairfield coffee corridor

By Barry Eberling | From Page: B7 | Gallery

City sets plan to dispose of property assets

By Brian Miller and Karl Dumas | From Page: B7

 
Suisun City police log: April 17, 2014

By Susan Hiland | From Page: A12

Fairfield police log: April 17, 2014

By Susan Hiland | From Page: A12

 
.

US / World

Counties tell Brown they need money for his law

By The Associated Press | From Page: A1

 
San Francisco probe leading to entrapment claims

By The Associated Press | From Page: A6

Exhibit recreates Warhol’s 1964 World’s Fair mural

By The Associated Press | From Page: A10

 
NASA’s space station Robonaut finally getting legs

By The Associated Press | From Page: A10 | Gallery

Ohio couple married 70 years die 15 hours apart

By The Associated Press | From Page: A11 | Gallery

 
Documents detail another delayed GM recall

By The Associated Press | From Page: A11

At barricades, Ukraine insurgents await Easter

By The Associated Press | From Page: A13

 
Official: 3 bodies retrieved from inside ferry

By The Associated Press | From Page: A13 | Gallery

13th body pulled from snow in Everest avalanche

By The Associated Press | From Page: A13

 
Costa Rican a celebrity after certified miracle

By The Associated Press | From Page: A14 | Gallery

.

Opinion

Government … for the government?

By Bill James | From Page: A8

 
Editorial Cartoons for April 20, 2014

By Daily Republic Syndicated Content | From Page: A8

Question of the week: Will Flight 370 be found?

By Daily Republic | From Page: A8

 
Neighborhood speeders don’t get it

By Letter to the Editor | From Page: A8

Why would a person do this?

By Letter to the Editor | From Page: A8

 
Sound off for April 20, 2014

By Daily Republic | From Page: A8

 
Jeb Bush, love, and today’s GOP

By Ruben Navarrette | From Page: A9

Statistical frauds distort equal-pay debate

By Thomas Sowell | From Page: A9

 
Are government ‘carrots’ fair, worthwhile?

By Brian Thiemer | From Page: A9

 
.

Living

Community Calendar: April 20, 2014

By Susan Hiland | From Page: A2

 
Today in History for April 20, 2014

By The Associated Press | From Page: A2

Book details lives of cloistered nuns

By The Associated Press | From Page: C3

 
Bill Nye says he underestimated debate’s impact

By The Associated Press | From Page: C3

Horoscopes for April 20, 2014

By Holiday Mathis | From Page: D4

 
Pete spends weekends at my house but he never invites me to his

By Kathy Mitchell and Marcy Sugar | From Page: D4

.

Entertainment

Flea of Red Hot Chili Peppers has book deal

By The Associated Press | From Page: C2

 
Tartt, Goodwin finalists for Carnegie medals

By The Associated Press | From Page: C2

New book on fracking illuminates pros, cons

By The Associated Press | From Page: C2

 
PUBLISHERS WEEKLY BEST-SELLERS

By The Associated Press | From Page: C2

TVGrid

By Daily Republic Syndicated Content | From Page: B11

 
.

Sports

Kings, Sharks look to put Game 1 in past

By The Associated Press | From Page: B1 | Gallery

 
Stults, Padres hand Giants third straight loss

By The Associated Press | From Page: B1

A’s score 3 in 9th, rally past Astros 4-3

By The Associated Press | From Page: B1 | Gallery

 
Warriors beat Clippers 109-105 in playoff opener

By The Associated Press | From Page: B1 | Gallery

 
Hawks take 1-0 lead by rolling past Pacers 101-93

By The Associated Press | From Page: B2

Calathes suspension a reminder of supplement risk

By The Associated Press | From Page: B2

 
Raptors GM Ujiri uses profanity about Brooklyn

By The Associated Press | From Page: B2

Williams scores 24 as Nets beat Raptors 94-87

By The Associated Press | From Page: B2 | Gallery

 
Durant leads Thunder past Grizzlies 100-86

By The Associated Press | From Page: B2

Federer beats injured Djokovic to reach final

By The Associated Press | From Page: B3 | Gallery

 
Donald shoots 66, takes lead at RBC Heritage

By The Associated Press | From Page: B4

Big names among prospective Buffalo Bills buyers

By The Associated Press | From Page: B4

 
Indians set two new school records for track

By Daily Republic staff | From Page: B4

Wie shoots 67, wins LPGA LOTTE Championship

By The Associated Press | From Page: B4

 
Travis Bowl Highlights

By Daily Republic | From Page: B4

Rapids, Earthquakes play to scoreless tie

By The Associated Press | From Page: B4

 
Stars Recreation bowling results

By Daily Republic | From Page: B4

Jimenez leads Langer by 1 shot in Greater Gwinnett

By The Associated Press | From Page: B4

 
Award-winning archery champ shoots with his teeth

By The Associated Press | From Page: B6 | Gallery

Survivors keep busy as Boston Marathon approaches

By The Associated Press | From Page: B6

 
.

Business

US delays review of contentious Keystone pipeline

By The Associated Press | From Page: B7

 
Why high oil prices are actually good for airlines

By The Associated Press | From Page: B7

Subscription sample boxes shake up beauty routines

By The Associated Press | From Page: B8

 
Girls from modest families get lift in technology

By The Associated Press | From Page: B12

Haunted house part of San Antonio apartment lofts

By The Associated Press | From Page: B13

 
Recalls this week: lanterns, exercise devices

By The Associated Press | From Page: B13

Review: Siri-like Cortana fills Windows phone gap

By The Associated Press | From Page: B14

 
.

Obituaries

James Leroy Barbour

By Nancy Green | From Page: A4

 
William Paul Wehrly

By Nancy Green | From Page: A4

Sealwyn Shirley Brucefield Shepherd Malkiewicz

By Nancy Green | From Page: A4

 
Anne Irene Elizabeth Fulgoni

By Nancy Green | From Page: A4

Margaret Elizabeth Silva

By Susan Hiland | From Page: A4

 
Lloyd G. Hoffmeister

By Nancy Green | From Page: A4

Ramon Isidro

By Adrienne Harris | From Page: A4

 
Rogelio Tinoco-Zamudio

By Susan Hiland | From Page: A4

.

Comics