Wednesday, September 17, 2014
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

Large signs coming and going in Fairfield

jelly belly sign_biz buzz

The Jelly Bely sign along Interstate-80 is soon to be torn down, and a new sign along Highway 12 is going to be put up. (Robinson Kuntz/Daily Republic)

By
From page A10 | March 03, 2014 |

FAIRFIELD — One towering freeway sign featuring Jelly Belly should come down shortly and another one, even bigger, could go up at another location.

The one targeted to come down is the 62-foot-tall Welcome to Fairfield sign along Interstate 80 at Auto Mall Parkway owned by the Fairfield Conference & Visitors Bureau. Though not an official Jelly Belly sign, it is Jelly Belly red and topped by an 8-foot-tall figure of Mr. Jelly Belly.

At one point, the bureau planned to relocate the sign to Hale Ranch Road near the Anheuser-Busch brewery. But bureau President Anand Patel said the site didn’t work out because of a buried, concrete Solano Irrigation District line.

The sign should come down in March, Patel said.

Meanwhile, JSJ Electrical Display has filed papers with Fairfield that would allow for a new Jelly Belly sign along Highway 12 at the Jelly Belly factory. This one would be 70 feet tall, with a flagpole topped by an eagle extending even higher into the air.

The proposed sign would look nothing like the Welcome to Fairfield sign. It would feature the Jelly Belly logo and an LED display.

But before this sign can go up, Fairfield must agree to amend its sign ordinance for that area. The issue could go to the Planning Commission on March 12.

Yet another sign is targeted to go up at the site of the Welcome to Fairfield sign along I-80, once that sign has been removed. This one is to be for the Fairfield Auto Mall. It will be owned by CBS Outdoors and have an LED advertising display.

When and if all of this gets done, the one party without a sign will be the Fairfield Conference & Visitors Bureau. Its Welcome to Fairfield sign went up in 2005 to entice drivers passing on the freeway to stop and visit Fairfield.

“I’m not sure we can necessarily rely on a 65-foot-tall Jelly Belly sign to draw tourism,” Patel said.

Many I-80 drivers are commuters. Also, since the sign went up, there has been a shift to digital and social media advertising, Patel said.

He mentioned a tourism conference in Tacoma. He met there with tour operators and international operators interested in bringing tours to the city.

“I think that’s where we’ll get the biggest bang for our buck,” Patel said.

Do you have a Biz Buzz item? Reach Barry Eberling at 427-6929, or beberling@dailyrepublic.net. Follow him on Twitter at www.twitter.com/beberlingdr.

Barry Eberling

Barry Eberling

Barry Eberling has been a reporter with the Daily Republic since 1987. He covers Solano County government, transportation, growth and the environment. He received his bachelors of art degree from the University of California, Santa Barbara and his masters degree in journalism from the University of California, Berkeley.
LEAVE A COMMENT

Discussion | 4 comments

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Read our full policy

  • P.J.March 03, 2014 - 8:38 am

    All those mile high signs we see advertising what is at each exit are nothing but ugly, ugly, ugly. Besides the sign mentioned, there's one for the mall exit, and one stating "Paradise Valley", like it's a separate town. If you're driving and paying attention to the road the signs don't mean a thing. The best signs of all are those little road signs that tell you if there's "gas, food, lodging". Maybe there's one that states "local attraction". Ask people what they think. Everyone I have talked to say, "all those signs are ugly, ugly, ugly"!

    Reply | Report abusive comment
  • MarkMarch 03, 2014 - 2:52 pm

    PJ if you're opposed to the tall signs, show up at the Planning Commission meeting (and possibly the City Council Meeting) and state your objections. Rarely, if ever, does someone object so the Commission might just listen to you. If enough people show up in opposition, sometimes it can make a difference on how the Commission and City Council votes.

    Reply | Report abusive comment
  • CD BrooksMarch 03, 2014 - 9:28 am

    Years ago I worked in the beverage industry where advertising, point of sale flyers and shelf-placement were very important tools of the trade. I suppose that drives my view of these signs. I've never actually looked at them as a nuisance or unattractive. I've always seen them as informative.

    Reply | Report abusive comment
  • Rich GiddensMarch 03, 2014 - 9:09 pm

    Ha Ha Ha-----''Welcome To Solano County--If the Government Doesn't Get You, The Gangbangers Will!"

    Reply | Report abusive comment
.

Solano News

David Grant doctor’s mission continues

By Ian Thompson | From Page: A1, 1 Comment | Gallery

 
 
Chamber PAC draws candidates to Jelly Belly

By Jess Sullivan | From Page: A2 | Gallery

 
Damaged dog gets going-away party after getting healthy

By Susan Hiland | From Page: A3 | Gallery

 
 
Suisun City slaying suspect case moves forward

By Amy Maginnis-Honey | From Page: A4

Touro University to host Zombie Run/Walk

By Amy Maginnis-Honey | From Page: A4

 
Land trust organizes Rockville Trails Preserve hike

By Barry Eberling | From Page: A4

 
Police enlist help to find armed bandit

By Jess Sullivan | From Page: A4, 12 Comments | Gallery

Chamber to host Suisun City candidates night

By Ian Thompson | From Page: A5

 
 
 
Suisun police to host medication take-back

By Ian Thompson | From Page: A5

Coastal Cleanup Day targets local waterways

By Barry Eberling | From Page: A6 | Gallery

 
Judge questions juror in Calkins case

By Barry Eberling | From Page: A6

Drama reigns supreme with week’s film debuts

By Amy Maginnis-Honey | From Page: A7

 
Anti-drug programs face funding shortfall

By Ryan McCarthy | From Page: A8

 
Fairfield police log: Sept. 13, 2014

By Susan Hiland | From Page: A12

Fairfield police log: Sept. 14, 2014

By Susan Hiland | From Page: A12

 
Fairfield police log: Sept. 15, 2014

By Susan Hiland | From Page: A12

Suisun City police log: Sept. 15, 2014

By Susan Hiland | From Page: A12, 1 Comment

 
Suisun City police log: Sept. 14, 2014

By Susan Hiland | From Page: A12

Suisun City police log: Sept. 13, 2014

By Susan Hiland | From Page: A12

 
Weather for Sept. 17, 2014

By Daily Republic | From Page: B14

.

US / World

Woman in wildfire’s path lost almost everything

By The Associated Press | From Page: A1 | Gallery

 
Lumber town takes stock after wind-driven wildfire

By The Associated Press | From Page: A1 | Gallery

PG&E officials leave posts over improper emails

By The Associated Press | From Page: A8 | Gallery

 
Things to know about California groundwater law

By The Associated Press | From Page: A9

California drivers must give bikes 3-foot buffer

By The Associated Press | From Page: A9, 1 Comment | Gallery

 
San Francisco trying shaming for quake safety

By The Associated Press | From Page: A9

Governor signs first California groundwater rules

By The Associated Press | From Page: A9

 
School bus driver killed during safety drill

By The Associated Press | From Page: A10

Hunt on for survivalist charged in trooper killing

By The Associated Press | From Page: A10, 1 Comment

 
Robbery suspects tried to make off with $15,600

By The Associated Press | From Page: A10

Top general: US ground troops possible in Iraq

By The Associated Press | From Page: A10 | Gallery

 
Obama: Ebola outbreak a threat to global security

By The Associated Press | From Page: A10

UN: Nearly $1 billion needed now to stop Ebola

By The Associated Press | From Page: A10

 
CDC study: Americans’ bellies are expanding fast

By The Associated Press | From Page: A10, 1 Comment | Gallery

Blacks, Hispanics have doubts about media accuracy

By The Associated Press | From Page: A10, 1 Comment

 
Ukraine lawmakers ratify landmark deal with Europe

By The Associated Press | From Page: A13, 1 Comment | Gallery

Iraq parliament rejects interior, defense nominees

By The Associated Press | From Page: A13, 1 Comment

 
Afghan suicide bomber kills 3 foreign troops

By The Associated Press | From Page: A13

Mexico airlifts tourists after Hurricane Odile

By The Associated Press | From Page: A13

 
.

Opinion

 
Column focus on campaign signs misplaced

By Letter to the Editor | From Page: A11, 12 Comments

 
Time for utility execs to start worrying

By Thomas Elias | From Page: A11

Editorial cartoons for Sept. 17, 2014

By Daily Republic Syndicated Content | From Page: A11

 
Climate change: Complacent vs. apocalyptic

By John M. Crisp | From Page: A11, 1 Comment

.

Living

Community Calendar: Sept. 17, 2014

By Susan Hiland | From Page: A2

 
Today in History: Sept. 17, 2014

By The Associated Press | From Page: A2

My selfish husband neglects and cheats on me. What’s next?

By Kathy Mitchell and Marcy Sugar | From Page: B5

 
Horoscopes: Sept. 17, 2014

By Holiday Mathis | From Page: B5

All the flavors of fall in one twice-baked package

By The Associated Press | From Page: B6

 
Leave them feeling full with nutritious chia seeds

By The Associated Press | From Page: B6

A late summer Southern classic – tomato pie

By Elizabeth Karmel | From Page: B6

 
.

Entertainment

CBS: Rihanna out of NFL telecast

By The Associated Press | From Page: A7

 
Leonardo DiCaprio named UN Messenger of Peace

By The Associated Press | From Page: A7

.

Sports

Armijo volleyball team falls to Vintage

By Daily Republic staff | From Page: B1

 
Peavy, Posey help Giants gain ground in NL West

By The Associated Press | From Page: B1 | Gallery

Prep volleyball preview: Big goals for city teams

By Paul Farmer | From Page: B1 | Gallery

 
Raiders games are like live reruns

By Tony Wade | From Page: B1

Kazmir, sloppy Athletics lose 6-3 to Rangers

By The Associated Press | From Page: B1 | Gallery

 
DA: Josh Gordon gets probation in DWI case in NC

By The Associated Press | From Page: B2

Anheuser-Busch, McDonald’s voice NFL disapproval

By The Associated Press | From Page: B2

 
Criticism mounting for Vikings, Adrian Peterson

By The Associated Press | From Page: B2

McIlroy wins PGA player of the year award

By The Associated Press | From Page: B2

 
Grand jury to weigh case of NASCAR’s Tony Stewart

By The Associated Press | From Page: B2 | Gallery

Sacramento Kings to retire Stojakovic’s jersey

By The Associated Press | From Page: B2

 
Broncos, Seahawks top AP Pro32 before rematch

By The Associated Press | From Page: B2 | Gallery

Union appeals Ray Rice’s indefinite suspension by NFL

By The Associated Press | From Page: B2

 
Jaguars sign Rodriguez grad Jensen off practice squad

By Staff and wire reports | From Page: B2

Short stay at NASCAR’s party for AJ and Almirola

By The Associated Press | From Page: B2

 
Hindsight: a Ryder Cup tradition, like no other

By The Associated Press | From Page: B2

Senator ties NFL tax status to Redskins name

By The Associated Press | From Page: B2

 
49ers defense looks to bounce back from tough day

By The Associated Press | From Page: B9 | Gallery

.

Business

NASA picks Boeing and SpaceX to ferry astronauts

By The Associated Press | From Page: B7 | Gallery

 
Web filter lifts block on gay sites

By The Associated Press | From Page: B7

Alibaba risk: China’s rise leaves out investors

By The Associated Press | From Page: B8

 
Corinthian Colleges sued for predatory lending

By The Associated Press | From Page: B8

UPS expects to hire up to 95,000 seasonal workers

By The Associated Press | From Page: B8

 
US CEOs less optimistic about hiring, spending

By The Associated Press | From Page: B8

.

Obituaries

Minnie Watkins Dixon

By Nancy Green | From Page: A4

 
Margaret King

By Susan Hiland | From Page: A4

.

Comics

Sally Forth

By Daily Republic Syndicated Content | From Page: B4

 
Garfield

By Daily Republic Syndicated Content | From Page: B4

Wizard of Id

By Daily Republic Syndicated Content | From Page: B4

 
Pickles

By Daily Republic Syndicated Content | From Page: B4

Blondie

By Daily Republic Syndicated Content | From Page: B4

 
Zits

By Daily Republic Syndicated Content | From Page: B4

Baby Blues

By Daily Republic Syndicated Content | From Page: B4

 
B.C.

By Daily Republic Syndicated Content | From Page: B4

Get Fuzzy

By Daily Republic Syndicated Content | From Page: B4

 
For Better or Worse

By Daily Republic Syndicated Content | From Page: B4

Peanuts

By Daily Republic Syndicated Content | From Page: B4

 
Baldo

By Daily Republic Syndicated Content | From Page: B4

Frank and Ernest

By Daily Republic Syndicated Content | From Page: B4

 
Beetle Bailey

By Daily Republic Syndicated Content | From Page: B4

Rose is Rose

By Daily Republic Syndicated Content | From Page: B4

 
Dilbert

By Daily Republic Syndicated Content | From Page: B4

Bridge

By Daily Republic Syndicated Content | From Page: B5

 
Word Sleuth

By Daily Republic Syndicated Content | From Page: B5

Sudoku

By Daily Republic Syndicated Content | From Page: B5

 
Crossword

By Daily Republic Syndicated Content | From Page: B5

Cryptoquote

By Daily Republic Syndicated Content | From Page: B5