Friday, August 22, 2014
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

Large signs coming and going in Fairfield

jelly belly sign_biz buzz

The Jelly Bely sign along Interstate-80 is soon to be torn down, and a new sign along Highway 12 is going to be put up. (Robinson Kuntz/Daily Republic)

By
From page A10 | March 03, 2014 |

FAIRFIELD — One towering freeway sign featuring Jelly Belly should come down shortly and another one, even bigger, could go up at another location.

The one targeted to come down is the 62-foot-tall Welcome to Fairfield sign along Interstate 80 at Auto Mall Parkway owned by the Fairfield Conference & Visitors Bureau. Though not an official Jelly Belly sign, it is Jelly Belly red and topped by an 8-foot-tall figure of Mr. Jelly Belly.

At one point, the bureau planned to relocate the sign to Hale Ranch Road near the Anheuser-Busch brewery. But bureau President Anand Patel said the site didn’t work out because of a buried, concrete Solano Irrigation District line.

The sign should come down in March, Patel said.

Meanwhile, JSJ Electrical Display has filed papers with Fairfield that would allow for a new Jelly Belly sign along Highway 12 at the Jelly Belly factory. This one would be 70 feet tall, with a flagpole topped by an eagle extending even higher into the air.

The proposed sign would look nothing like the Welcome to Fairfield sign. It would feature the Jelly Belly logo and an LED display.

But before this sign can go up, Fairfield must agree to amend its sign ordinance for that area. The issue could go to the Planning Commission on March 12.

Yet another sign is targeted to go up at the site of the Welcome to Fairfield sign along I-80, once that sign has been removed. This one is to be for the Fairfield Auto Mall. It will be owned by CBS Outdoors and have an LED advertising display.

When and if all of this gets done, the one party without a sign will be the Fairfield Conference & Visitors Bureau. Its Welcome to Fairfield sign went up in 2005 to entice drivers passing on the freeway to stop and visit Fairfield.

“I’m not sure we can necessarily rely on a 65-foot-tall Jelly Belly sign to draw tourism,” Patel said.

Many I-80 drivers are commuters. Also, since the sign went up, there has been a shift to digital and social media advertising, Patel said.

He mentioned a tourism conference in Tacoma. He met there with tour operators and international operators interested in bringing tours to the city.

“I think that’s where we’ll get the biggest bang for our buck,” Patel said.

Do you have a Biz Buzz item? Reach Barry Eberling at 427-6929, or beberling@dailyrepublic.net. Follow him on Twitter at www.twitter.com/beberlingdr.

Barry Eberling

Barry Eberling

Barry Eberling has been a reporter with the Daily Republic since 1987. He covers Solano County government, transportation, growth and the environment. He received his bachelors of art degree from the University of California, Santa Barbara and his masters degree in journalism from the University of California, Berkeley.
LEAVE A COMMENT

Discussion | 4 comments

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Read our full policy

  • P.J.March 03, 2014 - 8:38 am

    All those mile high signs we see advertising what is at each exit are nothing but ugly, ugly, ugly. Besides the sign mentioned, there's one for the mall exit, and one stating "Paradise Valley", like it's a separate town. If you're driving and paying attention to the road the signs don't mean a thing. The best signs of all are those little road signs that tell you if there's "gas, food, lodging". Maybe there's one that states "local attraction". Ask people what they think. Everyone I have talked to say, "all those signs are ugly, ugly, ugly"!

    Reply | Report abusive comment
  • MarkMarch 03, 2014 - 2:52 pm

    PJ if you're opposed to the tall signs, show up at the Planning Commission meeting (and possibly the City Council Meeting) and state your objections. Rarely, if ever, does someone object so the Commission might just listen to you. If enough people show up in opposition, sometimes it can make a difference on how the Commission and City Council votes.

    Reply | Report abusive comment
  • CD BrooksMarch 03, 2014 - 9:28 am

    Years ago I worked in the beverage industry where advertising, point of sale flyers and shelf-placement were very important tools of the trade. I suppose that drives my view of these signs. I've never actually looked at them as a nuisance or unattractive. I've always seen them as informative.

    Reply | Report abusive comment
  • Rich GiddensMarch 03, 2014 - 9:09 pm

    Ha Ha Ha-----''Welcome To Solano County--If the Government Doesn't Get You, The Gangbangers Will!"

    Reply | Report abusive comment
.

Solano News

Green Valley water users appeal court ruling

By Barry Eberling | From Page: A1

 
Chapkis Dance brings award-winning moves to Vacaville

By Amy Maginnis-Honey | From Page: B1 | Gallery

 
Ducks on the pond, sturgeon in the water

By Ryan McCarthy | From Page: A1, 3 Comments | Gallery

Jazz invasion Aug. 30 at performing arts center

By Amy Maginnis-Honey | From Page: B1

 
Salsa star Domingo Quinones headlines Festival de la Isla

By Amy Maginnis-Honey | From Page: B1

 
How I spent my summer vacation

By Tony Wade | From Page: A2

 
Small fire takes place at Solano College

By Barry Eberling | From Page: A3, 1 Comment

 
Internet cafe measure goes before state Senate

By Ryan McCarthy | From Page: A3

 
Housing specialist to speak before Senior Rountable

By Ryan McCarthy | From Page: A3

Brown approves ‘dining with dogs’ law

By Barry Eberling | From Page: A3, 2 Comments

 
Fairfield police log: Aug. 20, 2014

By Susan Hiland | From Page: A12

 
Suisun City police log: Aug. 20, 2014

By Susan Hiland | From Page: A12

.

US / World

Aunt of toddler killed pleads not guilty

By The Associated Press | From Page: A3, 2 Comments

 
San Francisco to tally bird-into-window death toll

By The Associated Press | From Page: A4

GPS devices find huge water loss in western US

By The Associated Press | From Page: A4

 
Cops greet students at school where plot thwarted

By The Associated Press | From Page: A4 | Gallery

California plans aid to immigrant minors

By The Associated Press | From Page: A5 | Gallery

 
California to appeal ruling tossing death penalty

By The Associated Press | From Page: A5

Stunt blocks traffic on Golden Gate Bridge

By The Associated Press | From Page: A5

 
Bodies of 2 men found in adjacent California yards

By The Associated Press | From Page: A5

Assembly approves greater disclosure for campaigns

By The Associated Press | From Page: A5

 
No bail for woman in Amish girls’ kidnapping in NY

By The Associated Press | From Page: A6

Lawyer: Utah restaurant had other chemical burn

By The Associated Press | From Page: A6

 
Ice bucket challenge goes awry, firefighters hurt

By The Associated Press | From Page: A6

Marathon bombing suspect’s friend pleads guilty

By The Associated Press | From Page: A6

 
US judge strikes down Florida gay marriage ban

By The Associated Press | From Page: A6

Gov. Nixon taking National Guard out of Ferguson

By The Associated Press | From Page: A6

 
American Ebola doc: ‘I am thrilled to be alive’

By The Associated Press | From Page: A6

Syria opposition: Deadly chemical attack forgotten

By The Associated Press | From Page: A10

 
Russian aid convoy advances toward Ukraine

By The Associated Press | From Page: A10

Israel kills 3 Hamas military commanders in Gaza

By The Associated Press | From Page: A10

 
Turkey’s Davutoglu named new premier

By The Associated Press | From Page: A10

Thai army ruler named prime minister

By The Associated Press | From Page: A10

 
Indonesian court rejects election loser’s appeal

By The Associated Press | From Page: A10

Liberia gives food in slum sealed to stop Ebola

By The Associated Press | From Page: A10

 
Foley case lays bare debate over paying ransom

By The Associated Press | From Page: A10

Pentagon: Islamic State militants will regroup

By The Associated Press | From Page: A10

 
Record drought saps California honey production

By The Associated Press | From Page: A12 | Gallery

.

Opinion

Are America’s police over-militarized and under-accountable?

By Ben Boychuk and Joel Mathis | From Page: A11

 
Young men helped me, and I thank them

By Letter to the Editor | From Page: A11

Get it straight in Ferguson

By Bud Stevenson | From Page: A11, 1 Comment

 
Editorial Cartoon: Aug. 22, 2014

By Daily Republic Syndicated Content | From Page: A11

 
.

Living

Today in History: Aug. 22, 2014

By The Associated Press | From Page: A2

 
Community Calendar: Aug. 22, 2014

By Susan Hiland | From Page: A2

My whole house shakes when my new neighbors drop their barbells

By Kathy Mitchell and Marcy Sugar | From Page: A9

 
Horoscopes: Aug. 22, 2014

By Holiday Mathis | From Page: A9

.

Entertainment

Week in preview Aug. 22-28, 2014

By Amy Maginnis-Honey | From Page: B1

 
The voice-overs can’t save ‘Sin City: A Dame to Kill For’

By Mcclatchy-Tribune News Service | From Page: B2

Review: A sweet Moretz rescues ‘If I Stay’

By The Associated Press | From Page: B2

 
Emmy hopefuls play the angles to nab trophies

By The Associated Press | From Page: B3

Seth Meyers prizes his new role as Emmycast host

By The Associated Press | From Page: B3

 
Entertainment calendar Aug. 22, 2014

By Susan Hiland | From Page: B4

Julianne Hough dances back to ‘Dancing’ as judge

By The Associated Press | From Page: B6

 
Jon Hamm hopes Ferguson will come out stronger

By The Associated Press | From Page: B6

Fade to black: Leonard Maltin ending movie guides

By The Associated Press | From Page: B6

 
‘Doctor Who’ returns with a new season on BBC America

By Mcclatchy-Tribune News Service | From Page: B6

TVGrid

By Daily Republic Syndicated Content | From Page: B6

 
.

Sports

 
Local boxers make weight and are ready to fight

By Marcus Lomtong | From Page: B7 | Gallery

Serena Williams to face Townsend in Open 1st round

By The Associated Press | From Page: B7

 
Loose sod at new Levi’s Stadium removed

By The Associated Press | From Page: B7 | Gallery

Raiders’ Woodson returning to Lambeau, faces Pack

By The Associated Press | From Page: B7 | Gallery

 
Phelps back in international comp, advances in 100

By The Associated Press | From Page: B8

Tigers’ Price throws 1-hitter, loses to Rays 1-0

By The Associated Press | From Page: B8

 
Philly loses to Chicago in LLWS

By The Associated Press | From Page: B8 | Gallery

Ryu sets course record at Canadian Women’s Open

By The Associated Press | From Page: B8

 
McIlroy stumbles to 74, worst start in 2 months

By The Associated Press | From Page: B8 | Gallery

Cal interim AD Williams jumps into new role

By The Associated Press | From Page: B8

 
Teams test out a new helmet, but does it work?

By The Associated Press | From Page: B10 | Gallery

Goalkeeper Tim Howard taking break from US team

By The Associated Press | From Page: B10

 
Signups for Friday, Aug. 22, 2014

By Paul Farmer | From Page: B10

.

Business

Big 2015 Chevy Tahoe remains a rare breed of SUV

By Ann M. Job | From Page: C1 | Gallery

 
Applications for US unemployment aid fall to 298K

By The Associated Press | From Page: B11

United lures top fliers with promise of a hot meal

By The Associated Press | From Page: B11 | Gallery

 
Family Dollar rejects Dollar General offer

By The Associated Press | From Page: B11

S&P 500 closes at a record; Hewlett-Packard gains

By The Associated Press | From Page: B11

 
Ford recalling more than 160,000 vehicles

By The Associated Press | From Page: B11

Bank of America settlement likely to benefit few

By The Associated Press | From Page: B11

 
US housing recovery appears to be back on track

By The Associated Press | From Page: B11

Airline group forecasts uptick in Labor Day travel

By The Associated Press | From Page: B11

 
.

Obituaries

Richard Ray Jr.

By Nancy Green | From Page: A4

 
Mary Louise Loveall

By Susan Hiland | From Page: A4

George ‘Wayne’ Hause

By Nancy Green | From Page: A4

 
Sharon Ilene Boyd

By Nancy Green | From Page: A4

.

Comics

Dilbert

By Daily Republic Syndicated Content | From Page: A8

 
B.C.

By Daily Republic Syndicated Content | From Page: A8

For Better or Worse

By Daily Republic Syndicated Content | From Page: A8

 
Zits

By Daily Republic Syndicated Content | From Page: A8

Rose is Rose

By Daily Republic Syndicated Content | From Page: A8

 
Blondie

By Daily Republic Syndicated Content | From Page: A8

Garfield

By Daily Republic Syndicated Content | From Page: A8

 
Frank and Ernest

By Daily Republic Syndicated Content | From Page: A8

Get Fuzzy

By Daily Republic Syndicated Content | From Page: A8

 
Beetle Bailey

By Daily Republic Syndicated Content | From Page: A8

Wizard of Id

By Daily Republic Syndicated Content | From Page: A8

 
Baby Blues

By Daily Republic Syndicated Content | From Page: A8

Peanuts

By Daily Republic Syndicated Content | From Page: A8

 
Baldo

By Daily Republic Syndicated Content | From Page: A8

Pickles

By Daily Republic Syndicated Content | From Page: A8

 
Sally Forth

By Daily Republic Syndicated Content | From Page: A8

Cryptoquote

By Daily Republic Syndicated Content | From Page: A9

 
Bridge

By Daily Republic Syndicated Content | From Page: A9

Crossword

By Daily Republic Syndicated Content | From Page: A9

 
Word Sleuth

By Daily Republic Syndicated Content | From Page: A9

Sudoku

By Daily Republic Syndicated Content | From Page: A9