Sunday, January 25, 2015
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

Jelly Belly adds wine to its tasty menu

Inspiration for some of the best business ideas comes about when you least expect it.

John Jamison, vice president of Retail Operations at Jelly Belly, was having a quiet dinner last spring with his wife Diane when she suggested that Jelly Belly look at wine-tasting as another option for its thousands of annual visitors.

Jamison has been married for more than 30 years and thankfully he has learned to listen to his wife. The Jelly Belly Candy Co. Chocolate and Wine Experience is the result.

Jelly Belly has offered a daily event since last June for wine pairing with chocolate in the Very Cherry room at the Visitor Center. The Visitor Center’s handmade chocolates . . . and wine; now that’s a combination that may not immediately come to your mind. That’s just because people are usually so smitten with jelly beans, it is easy to forget, Jelly Belly Candy Co. makes some tasty chocolate.

Your Economic Notes reporters spoke with Jamison this week to get the fermented story.

“We love collaborative efforts, and our Chocolate and Wine Experience is a great way to promote our chocolates as well as Suisun Valley products at our Visitor Center,” he said. “Many people don’t realize we make our own fresh truffles here, and that’s been of great interest when tasting an exquisite dark chocolate truffle with a wine, the reactions are amazing.”

Interested imbibers enter the Very Cherry tasting room on the second floor, where guests are invited to sample five wines (for a small fee). Each wine is paired with a chocolate from the Chocolate Shoppe, Jelly Belly’s specialty line of chocolates available at the Fairfield Visitor Center. The Chocolate and Wine Experience currently focuses on the wines of Wooden Valley Winery, the stalwart Suisun Valley vintner.

During the peak summer tourist season, more than 3,000 people per day visit Jelly Belly. The wine-tasting event offers visitors another option for their visit to Fairfield. Jelly Belly can even accommodate larger groups, including corporate parties and events.

“If you pair the right food or cheese with wine, you can enhance both the food and wine taste,” Jamison said. “We suggest a wine-chocolate-wine pairing for our guests as this allows someone to taste the wine, then the chocolate, and then notice the change in the profile of the wine when they immediately taste the wine again. Our Wooden Valley 2012 Riesling, paired with a dark chocolate raspberry stick, has been the most popular.”

Jelly Belly has doubled its expected sales volume during the time since it began hosting the Chocolate and Wine Experience. This activity has kept its wine pairing subcommittee busy collaborating on new combinations for sampling. Jelly Belly is now one of Wooden Valley Winery’s biggest customers.

Jelly Belly believes that in addition to being a bargain and a showcase for some of their own fine confections, the Chocolate and Wine Experience is another opportunity to promote another local industry, an industry that is of growing importance and will help preserve the agricultural heritage that contributes to Fairfield’s quality of life.

As the wine industry continues to boom in Northern California and wine industry-related companies locate in Fairfield industrial and office parks, it only makes sense that one of our largest and oldest industrial citizens should try its hand at the wine-tasting business. Given the huge number of visitors who come to the Jelly Belly headquarters and our proximity to Suisun Valley, it’s a natural fit.

Jelly Belly has been in Fairfield since 1986, with the Visitor Center opening in 1999. In fact, June 14-15 is the 15th anniversary of the Jelly Belly Visitors Center (and Jelly Belly will certainly be celebrating appropriately).

In Jelly Belly’s tasting room, Fairfield and the Suisun Valley are promoted through marketing materials and maps, coupons and special deals. Jelly Belly is an active participant in the Fairfield Conference and Visitors Bureau’s activities and also has a seat on the board of directors.

Jelly Belly can be a good launching pad to educate newcomers to Fairfield about other attractions in the area, and has also partnered with Sepay Groves Olive Oil on mutual promotions.

We love to see local companies partner for business-to-business sales opportunities like Wooden Valley Winery and Jelly Belly have done. It helps to keep the local economy thriving.

The Chocolate and Wine Experience is available daily between 11 a.m. and 4 p.m. For more information, go online to https://jellybelly.com/Info/promotions/wine_experience.

Economic Notes is an update from Fairfield City Hall written by Brian Miller and Karl Dumas of the Fairfield Planning and Development Department. Reach them at 428-7461 or email at kdumas@fairfield.ca.gov or bkmiller@fairfield.ca.gov.

Brian Miller and Karl Dumas

LEAVE A COMMENT

Discussion | 1 comment

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Read our full policy

  • Rick WoodJune 01, 2014 - 8:04 am

    I didn't know. Now I do! Thanks. What a great story about something distinctively Fairfield.

    Reply | Report abusive comment
.

Solano News

Solano GOP welcomes address from King niece

By Bill Hicks | From Page: A1 | Gallery

 
Nursing students take next step in higher education

By Amy Maginnis-Honey | From Page: C1 | Gallery

Friend seeks justice for 1982 Vacaville homicide victim

By Amy Maginnis-Honey | From Page: A1, 1 Comment | Gallery

 
Scientists think Earth doomed: I disagree

By Brad Stanhope | From Page: A2

 
Wine, chocolate pairing comes to downtown Benicia

By Susan Hiland | From Page: A3

Local gas prices dip below $2 a gallon

By Bill Hicks | From Page: A3 | Gallery

 
Biggest Little Car Show returns for 31st year

By Susan Hiland | From Page: A3

 
Solano Safety Net Summit set in Fairfield downtown

By Kevin W. Green | From Page: A3

 
Be heart smart all year long

By Gerald Bourne, MD | From Page: C4

Kindergarten Readiness Roundup enlightens parents

By Susan Hiland | From Page: A4 | Gallery

 
Weather for Sunday, Jan. 25, 2015

By Daily Republic staff | From Page: B4

Crews respond to residential fire

By Bill Hicks | From Page: A4 | Gallery

 
CHP seeks witnesses to I-80 crash

By Bill Hicks | From Page: A5

Saudi monarchy transition a real economic concern

By Bud Stevenson | From Page: B7

 
City seeks input on downtown plan

By Brian Miller and Karl Dumas | From Page: B7

Privatized housing tenants to feel BAH pinch

By Tom Philpott | From Page: B10

 
Fairfield police log: Jan. 23, 2015

By Susan Hiland | From Page: A10

Airman with Fairfield tie completes training

By Nick DeCicco | From Page: B10

 
Suisun City police log: Jan. 23, 2015

By Susan Hiland | From Page: A10

Suisun City police log: Jan. 22, 2015

By Susan Hiland | From Page: A10

 
.

US / World

Abe ‘speechless’ after video claims IS hostage dead

By The Associated Press | From Page: A1

 
It’s a hoot hanging out with owls at this Tokyo cafe

By The Associated Press | From Page: C2 | Gallery

Abortion opponents express renewed hope at SF rally

By The Associated Press | From Page: A5

 
School: Sea otter conceived in wild is 1st born in captivity

By The Associated Press | From Page: A5

Man searching by plane finds body of missing son off Mexico

By The Associated Press | From Page: A5

 
Kia recalling nearly 87,000 Fortes because of fire risk

By The Associated Press | From Page: A5

Elon Musk’s SpaceX drops lawsuit against Air Force

By The Associated Press | From Page: A5

 
California’s public-worker payroll increased post-recession

By The Associated Press | From Page: A5

Avian flu confirmed in commercial turkey flock in California

By The Associated Press | From Page: A5

 
Boy, 13, arrested in fatal stabbing near Los Angeles school

By The Associated Press | From Page: A5

Police: Man shot his family, killing 3, then killed himself

By The Associated Press | From Page: A6

 
Company seeks rights to names of iconic Grand Canyon lodges

By The Associated Press | From Page: A6

GOP presses state bills limiting gay rights before ruling

By The Associated Press | From Page: A9

 
1st attempt to lift fuselage of crashed AirAsia plane fails

By The Associated Press | From Page: A9

Tens of thousands protest after president resigns in Yemen

By The Associated Press | From Page: A9

 
Thousands march against socialist president in Venezuela

By The Associated Press | From Page: A9

Expert says King Tut mask can be restored after epoxy used

By The Associated Press | From Page: A9

 
Obama to cut short India trip to pay call on Saudi Arabia

By The Associated Press | From Page: A9

Rockets kill 30 in Ukrainian city as rebels launch offensive

By The Associated Press | From Page: A11

 
.

Opinion

 
Plea for return of stolen statue

By Letter to the Editor | From Page: A8

 
Not all police are bad

By Letter to the Editor | From Page: A8

Editorial Cartoon: Jan. 25, 2015

By Daily Republic Syndicated Content | From Page: A8

 
Here’s the case for improved downtown

By Gary Walker | From Page: A8

Sound off for Jan. 25, 2015

By Daily Republic | From Page: A8

 
.

Living

Today in History: Jan. 25, 2015

By The Associated Press | From Page: A2

 
Community Calendar: Jan. 25, 2015

By Susan Hiland | From Page: A2

The gift of a new beginning

By Dalia Adams | From Page: C3

 
Mennonite group to build houses in tornado-damaged town

By The Associated Press | From Page: C3

Yearbooks bring Jewish, Catholic groups together

By The Associated Press | From Page: C3

 
Horoscope Jan. 25, 2015

By Holiday Mathis | From Page: C4

My dad can’t get over the bad first impression of my boyfriend

By Kathy Mitchell and Marcy Sugar | From Page: C4

 
.

Entertainment

PUBLISHERS WEEKLY BEST-SELLERS

By The Associated Press | From Page: C6

 
Mariel Hemingway working on memoir and young adult novel

By The Associated Press | From Page: C6

Jonathan Franzen to appear at BookExpo America

By The Associated Press | From Page: C6

 
TVGrid

By Daily Republic Syndicated Content | From Page: B11

.

Sports

25 years of trying to get it right

By Paul Farmer | From Page: B1 | Gallery

 
Sharapova, Bouchard into quarterfinals at Australian Open

By The Associated Press | From Page: B1

2 Williams sisters, 2 Madisons into 4th round at Aussie Open

By The Associated Press | From Page: B1

 
Hall of Famer Ernie Banks mourned in sports world and beyond

By The Associated Press | From Page: B1 | Gallery

Thompson’s record 3rd quarter leads Warriors past Kings

By The Associated Press | From Page: B1 | Gallery

 
Belichick on deflated balls: ‘We try to do everything right’

By The Associated Press | From Page: B1 | Gallery

Carroll, Belichick excelled after failing the first time

By The Associated Press | From Page: B2

 
Luck-led Team Carter vs. Romo-lead Team Irvin in Pro Bowl

By The Associated Press | From Page: B2

AP Explains: The Pro Bowl, unlike any other All-Star game

By The Associated Press | From Page: B2

 
Abdullah leads North to 34-13 win over South in Senior Bowl

By The Associated Press | From Page: B2

As Brady, Gronk know, pre-Super Bowl injury talk always big

By The Associated Press | From Page: B2

 
AP Interview: Selig says MLB could expand internationally

By The Associated Press | From Page: B2

Could Super Bowl be Lynch’s finale in Seattle?

By The Associated Press | From Page: B2 | Gallery

 
Sherman, Seahawks take the trash-talk lead over Patriots

By The Associated Press | From Page: B2 | Gallery

 
Shortstop Troy Tulowitzki’s surgically repaired hip on mend

By The Associated Press | From Page: B2

 
Buckeyes celebrate their title at Ohio Stadium

By The Associated Press | From Page: B2

Jimenez, Mediate share lead in Champions Tour opener

By The Associated Press | From Page: B3

 
Grace wins Qatar Masters by 1 stroke

By The Associated Press | From Page: B3

Matt Kuchar stumbles in, gives away Humana Challenge lead

By The Associated Press | From Page: B3

 
For streaking Atlanta Hawks, it’s all about the balance

By The Associated Press | From Page: B3

Upstart wins $400,000 Holy Bull at Gulfstream

By The Associated Press | From Page: B3

 
Mischief Clem wins California Cup Derby in photo finish

By The Associated Press | From Page: B3

World Cup of Hockey tournament set for 2016

By The Associated Press | From Page: B3

 
Hometown report: Bowling

By Daily Republic staff | From Page: B3

Ashley Wagner wins 3rd US title with record-setting scores

By The Associated Press | From Page: B3 | Gallery

 
Weber’s 108.5-mph blast gives him hardest shot at NHL skills

By The Associated Press | From Page: B3

Sports on TV for Sunday, Jan. 25, 2015

By Paul Farmer | From Page: B5

 
This date in sports history for Jan. 25, 2015

By The Associated Press | From Page: B5

.

Business

Anheuser-Busch to buy craft beer company

By The Associated Press | From Page: A6

 
Higher standard deduction, other breaks for older taxpayers

By The Associated Press | From Page: B7 | Gallery

Booking a trip to the ER on your smartphone? It’s a breeze

By The Associated Press | From Page: B7 | Gallery

 
Tiny Cokes: Less guilt means more money for makers

By The Associated Press | From Page: B8

Recalls this week: cleaners, fitness machines

By The Associated Press | From Page: B8

 
First Look: Apple’s HomeKit could help smarten up your home

By The Associated Press | From Page: B9

.

Obituaries

Thomas Clark

By Nancy Green | From Page: A4

 
Sheila Margery (Smith) Luxenberg

By Nancy Green | From Page: A4

Don Johnson

By Nancy Green | From Page: A4

 
.

Comics