Retailing consultant Bruce Sanders will present techniques for setting prices, launching sales promotions, increasing the size of purchases, changing shoppers’ preferences and ensuring customers return soon. Each participant will receive a copy of Sanders’ book, “Retailer’s Edge: Boost Profits Using Shopper Psychology.”
The workshop will be at the Vacaville Town Square library, One Town Square Plaza. It is funded with a grant from the Wells Fargo Foundation to the Solano College Small Business Development Center. There is no cost for owners and operators of small to midsize retail businesses, but space is limited to 20 retailers.
Please go to www.solanosbdc.org or call 864-3382 for more information.
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