Local Business

Bad Zero Games opens as area’s first pop-up retail game store

By From page C1 | July 06, 2014

SUISUN CITY — If the interest shown by visitors to last weekend’s ComiKroc convention in Suisun City is any indicator, Bad Zero Games owner Justin Woods may be onto something: Creating a business that will “pop-up” once a month in different locations to give residents a family friendly game night and attempt to sell them the games they are playing.

“It seems like people are open to the idea,” said Woods at the June 28 convention while moving among four tables of adults and youngsters playing demo games such as King of Tokyo, Lords of Waterdeep and Cosmic Encounter.

Bad Zero Games made its grand opening at the event hosted by the Kroc Center in Suisun City, with Woods even making a few sales to people who took a shine to the games they were introduced to by a small cadre of volunteers Wood oversaw.

“I would like to foster a good gaming community in Fairfield,” Woods said of his goal.

Woods plans to host a pop-up Bad Zero Games game day about once a month at different locations in the Fairfield/Suisun City area where game enthusiasts can get together. The next Bad Zero Games pop-up will be noon to 10 p.m. July 13 at the Hampton Inn and Suites in Suisun City.

Participants who fork over the admission fee will have access to Woods’ entire game library, which stands at about 40 eclectic titles, from Settlers of Catan, Star Wars X-Wing and Stone Age to Ticket to Ride and Lords of Waterdeep.

“You can play or games or bring your own,” Woods said.

If customers like what they are playing, Woods said that they can purchase the games and accessories for 20 percent off, plus the admission fee. Customers can also order through Woods’ website and collect their purchases at the next pop-up location, according to Woods.

The idea to create Bad Zero Games was born when Woods started hosting potlucks and game nights at his house with friends and fellow game enthusiasts. Those weekly game nights continue.

“I loved playing games with my dad during weekends when I was a 13-year-old and this drew me back to the years when I did that,” Woods said.

He spotted a posting online about a person in Atlanta who decided to start his own pop-up game store, renting a space once a month and posting that location on the Internet.

Pop-up or flash retailing involves opening short-term sales spaces. It is similar to pop-up restaurants, where an up-and-coming chef rents restaurant space and hosts a meal when the restaurant is otherwise closed.

“Long-term, I would like to be part of the small business community in Fairfield,” Woods said of the possibility of someday having a brick-and-mortar store.

But he is not yet giving up his full-time day job in the information technology world.

For more information on Bad Zero Games, go to www.Facebook.com/badzerogames or www.badzerogames.com.

Reach Ian Thompson at 427-6976 or [email protected] Follow him on Twitter at www.twitter.com/ithompsondr.

Ian Thompson

Ian Thompson

Ian Thompson has worked for the Daily Republic longer than he cares to remember. A native of Oregon and a graduate of the University of Oregon, he pines for the motherland still. He covers Vacaville and Travis Air Force Base for the Daily Republic. He is an avid military history buff, wargamer and loves the great outdoors.

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