Wednesday, December 17, 2014
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

1 towering sign gone, another coming soon

By
From page C2 | May 25, 2014 |

FAIRFIELD — A Fairfield landmark of sorts is gone.

The 62-foot-tall red, Welcome to Fairfield sign topped by Mr. Jelly Belly along Interstate 80 in the Fairfield Auto Mall got torn down midmonth. It drew the attention of freeway motorists for almost a decade.

But it didn’t make money for the Fairfield Conference & Visitors Bureau, the owner of the sign. The more that’s on a sign beside the LED advertisement display board, the less revenue that gets generated through advertising sales, bureau President Anand Patel said. That’s because the sign has elements that compete for attention.

The Welcome to Fairfield sign had plenty of items to potentially draw viewers’ attention away from the LED ads. Most striking was the 8-foot-tall figure of the smiling Mr. Jelly Belly.

CBS Outdoors plans to put a new freeway sign up at the same location. This sign will mention the auto mall, but will be dominated by the LED advertising screen. It will not be a Jelly Belly sign.

Meanwhile, Jelly Belly plans to put up a sign along Highway 12 at its Fairfield plant. This sign is to be 70 feet tall and to be topped by a 30-foot-tall flagpole.

The Planning Commission on March 12 approved the sign. The Fairfield City Council on May 6 approved creating a Highway 12 tourism sign district that will permit the Jelly Belly sign.

At an April 15 City Council hearing, three residents from nearby neighborhoods criticized what one called “a monster sign” that could soon be erected across the highway from their houses. Council members listened to their remarks, but offered no comments.

“I think we listened very carefully to their concerns,” Mayor Harry Price said Friday. “I think they realized too that from an economic development point of view, the sign is certainly necessary.”

Patel said the now-gone Welcome to Fairfield sign got handed over to Jelly Belly to use parts for its new sign.

Reach Barry Eberling at 427-6929 or beberling@dailyrepublic.net. Follow him on Twitter at www.twitter.com/beberlingdr.

Barry Eberling

Barry Eberling

Barry Eberling has been a reporter with the Daily Republic since 1987. He covers Solano County government, transportation, growth and the environment. He received his bachelors of art degree from the University of California, Santa Barbara and his masters degree in journalism from the University of California, Berkeley.
LEAVE A COMMENT

Discussion | 7 comments

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Read our full policy

  • 2realMay 25, 2014 - 7:28 am

    People crying because they might see a "monster sign" from their houses across highway 12? Are you kidding me? Weirdos is what they are. Put up as many signs as you want. Those led screens are sweet.

    Reply | Report abusive comment
  • BobMay 25, 2014 - 8:55 am

    I think we listened very carefully and now we will ignore the poor people across 12 that will have a giant blinding light in their bedroom windows at night, every night, driving by at night with led lit sign so bright it hurts your eyes as you drive by in the dark good idea, so was the A bomb

    Reply | Report abusive comment
  • ToniMay 25, 2014 - 9:09 am

    What a waste of money

    Reply | Report abusive comment
  • JagMay 25, 2014 - 10:08 am

    You are walking down a street paved by money that is so bright (because of the sign) and can hardly see and all of the sudden you hear a voice, the sign flashes (Welcome to Fairfield) the voice says (AND HEARS HARRY) follow the money,,

    Reply | Report abusive comment
  • Ulises GuberMay 25, 2014 - 11:47 am

    on the brighter side, a well lit neighborhood is less likely to be burglarized....

    Reply | Report abusive comment
  • JagMay 25, 2014 - 12:32 pm

    What excatly do you get when you steal from the poor?

    Reply | Report abusive comment
  • B. ThiemerJune 07, 2014 - 11:37 pm

    "it didn’t make money for the Fairfield Conference & Visitors Bureau.." Is that the purpose of the FCVB, to make advertising revenue?

    Reply | Report abusive comment
  • Recent Articles

  • Enter your email address to subscribe and receive notifications of new posts by email.

  • .

    Solano News

    Menorah on Main begins celebration of Hanukkah

    By Glen Faison | From Page: A1 | Gallery

     
    Haynes, Travis district part company

    By Glen Faison | From Page: A1, 5 Comments

     
    Optimist Club welcomes student essays

    By Amy Maginnis-Honey | From Page: A3

    Police arrest 5 on DUI allegations

    By Amy Maginnis-Honey | From Page: A3, 3 Comments

     
    Free new home heater warms Solano family

    By Glen Faison | From Page: A3, 3 Comments | Gallery

     
     
    Crash blocks part of Air Base Parkway

    By Glen Faison | From Page: A5 | Gallery

    Police arrest 4 for suspected marijuana sales

    By Amy Maginnis-Honey | From Page: A5, 2 Comments

     
     
    ‘Hobbit’ story ends on big screen

    By Amy Maginnis-Honey | From Page: A7

     
    Icon Aircraft wants to rename 2 Vacaville streets

    By Ryan McCarthy | From Page: A8

     
    Council delays decision on anti-smoking ordinance

    By Ian Thompson | From Page: A8

     
    Police arrest man caught driving stolen car

    By Ian Thompson | From Page: A8

     
    Fairfield police log: Dec. 14, 2014

    By Glen Faison | From Page: A12

    Faifield police log: Dec. 12, 2014

    By Glen Faison | From Page: A12

     
    Suisun City police log: Dec. 14, 2014

    By Glen Faison | From Page: A12

    Suisun City police log: Dec. 12, 2014

    By Glen Faison | From Page: A12, 1 Comment

     
    .

    US / World

    Quotes from around the world on Pakistan attack

    By The Associated Press | From Page: A1

     
    A look at the Pakistani Taliban militant group

    By The Associated Press | From Page: A1

    Taliban assault on Pakistan school leaves 141 dead

    By The Associated Press | From Page: A1, 1 Comment

     
    State retiree health care gap reaches $72 billion

    By The Associated Press | From Page: A9, 4 Comments

    Robin Williams tops 2014 list of Google searches

    By The Associated Press | From Page: A9

     
    Cosby won’t be charged over molestation claim

    By The Associated Press | From Page: A13

     
    End game: No immigration deal, just divisions

    By The Associated Press | From Page: A13

    Jeb Bush to ‘actively explore’ run for president

    By The Associated Press | From Page: A13, 1 Comment

     
    Ex-Marine wanted in 6 killings commits suicide

    By The Associated Press | From Page: A13, 2 Comments

    Gay vets can march in Boston St. Patrick’s parade

    By The Associated Press | From Page: A13, 1 Comment

     
    Sydney siege victims lauded for courage, kindness

    By The Associated Press | From Page: A14

    Horror over deadly Sydney siege turns to anger

    By The Associated Press | From Page: A14

     
    Aussie leader: System failed to track siege gunman

    By The Associated Press | From Page: A14

    Islamic State recruits broadly, not just fighters

    By The Associated Press | From Page: A14

     
    Eight-day Jewish festival of Hanukkah begins

    By The Associated Press | From Page: A14

    Filipino mayor expresses support for Guam statue

    By The Associated Press | From Page: A14

     
    Employees arrested for baby theft in Guatemala

    By The Associated Press | From Page: A14

    Israel arrests members of Jewish extremist group

    By The Associated Press | From Page: A14

     
    Ireland plans May vote on legalizing gay marriage

    By The Associated Press | From Page: A14

    .

    Opinion

     
    LA looks to election shift to boost turnout

    By Dan Walters | From Page: A11

     
    What is Hanukkah’s significance?

    By The Rev. Dan Molyneux | From Page: A11, 9 Comments

    .

    Living

    Community Calendar: Dec. 17, 2014

    By Glen Faison | From Page: A2

     
    Today in History: Dec. 17, 2014

    By The Associated Press | From Page: A2

    Horoscopes: Dec. 17, 2014

    By Holiday Mathis | From Page: B6

     
    My teenage daughter seems to be cutting me out of her life

    By Kathy Mitchell and Marcy Sugar | From Page: B6

    A chocolatey rich coconut cream pie for Christmas

    By Elizabeth Karmel | From Page: B7

     
    Go Italian this Christmas with lobster manicotti

    By The Associated Press | From Page: B7

    Dressing up a simple hash for Christmas brunch

    By The Associated Press | From Page: B7

     
    .

    Entertainment

    Letterman pulls curtain on holiday tradition

    By The Associated Press | From Page: A2

     
    TVGrid

    By Daily Republic Syndicated Content | From Page: A5

    Green Day, Reed, Starr into rock hall

    By The Associated Press | From Page: A7

     
    Fixes planned for clinic that treated Joan Rivers

    By The Associated Press | From Page: A7

    .

    Sports

    Chris Borland’s rookie 49ers season likely over

    By The Associated Press | From Page: B1 | Gallery

     
    Some Raiders players want Sparano in 2015

    By The Associated Press | From Page: B1

    Fairfield grad Bishop signs with 49ers

    By Paul Farmer | From Page: B1, 1 Comment | Gallery

     
    Memphis stops Golden State’s 16-game win streak

    By The Associated Press | From Page: B1 | Gallery

    College football playoff participants stack AP All-America team

    By The Associated Press | From Page: B2 | Gallery

     
    Yankees GM Cashman: A-Rod now a full-time DH

    By The Associated Press | From Page: B2

     
    Sprint to end NASCAR sponsorship after 2016 season

    By The Associated Press | From Page: B2

    Raiders place LB Sio Moore on IR

    By The Associated Press | From Page: B2

     
    Patriots regain top spot in AP Pro32 rankings

    By The Associated Press | From Page: B2 | Gallery

    Rodriguez girls finally get win over Monte Vista

    By Daily Republic staff | From Page: B2

     
    Panthers outlast Capitals in longest NHL shootout, 20 rounds

    By The Associated Press | From Page: B2

    AP sources: NFL employees turn over phone, email records

    By The Associated Press | From Page: B2

     
    Bills deliver Lions pizza, wings for hospitality

    By The Associated Press | From Page: B2

    1998 World Cup winner Thierry Henry retires

    By The Associated Press | From Page: B2

     
    USOC decides to bid for 2024; city still undecided

    By The Associated Press | From Page: B2

    .

    Business

    T-Mobile to let customers carry over unused data

    By The Associated Press | From Page: B8

     
    Apple wins class-action lawsuit over iPod prices

    By The Associated Press | From Page: B8

    California home prices cool in November on sluggish sales

    By The Associated Press | From Page: B8

     
    Apple stops sales in Russia, citing unstable ruble

    By The Associated Press | From Page: B9

    Obama backs bill imposing new sanctions on Russia

    By The Associated Press | From Page: B9, 5 Comments

     
    Sony hackers reference 9/11 in new threats against theaters

    By The Associated Press | From Page: B9

    Russian ruble sinks sharply despite bank rate hike

    By The Associated Press | From Page: B9

     
    .

    Obituaries

    Collie Joseph Blossom

    By Nancy Green | From Page: A4, 2 Comments

     
    Calvin B. Shin

    By Nancy Green | From Page: A4, 3 Comments

    Jennie Ponce Reyes

    By Nancy Green | From Page: A4

     
    Patricia “Pat” Anne Stringfield-Pierre

    By Nancy Green | From Page: A4

    James Nelson

    By Nancy Green | From Page: A4, 1 Comment

     
    .

    Comics

    B.C.

    By Daily Republic Syndicated Content | From Page: B5

     
    Rose is Rose

    By Daily Republic Syndicated Content | From Page: B5

    Baby Blues

    By Daily Republic Syndicated Content | From Page: B5

     
    Beetle Bailey

    By Daily Republic Syndicated Content | From Page: B5

    Wizard of Id

    By Daily Republic Syndicated Content | From Page: B5

     
    Frank and Ernest

    By Daily Republic Syndicated Content | From Page: B5

    Pickles

    By Daily Republic Syndicated Content | From Page: B5

     
    Blondie

    By Daily Republic Syndicated Content | From Page: B5

    Sally Forth

    By Daily Republic Syndicated Content | From Page: B5

     
    Garfield

    By Daily Republic Syndicated Content | From Page: B5

    Baldo

    By Daily Republic Syndicated Content | From Page: B5

     
    Get Fuzzy

    By Daily Republic Syndicated Content | From Page: B5

    For Better or Worse

    By Daily Republic Syndicated Content | From Page: B5

     
    Dilbert

    By Daily Republic Syndicated Content | From Page: B5

    Zits

    By Daily Republic Syndicated Content | From Page: B5

     
    Peanuts

    By Daily Republic Syndicated Content | From Page: B5

    Sudoku

    By Daily Republic Syndicated Content | From Page: B6

     
    Crossword

    By Daily Republic Syndicated Content | From Page: B6

    Bridge

    By Daily Republic Syndicated Content | From Page: B6

     
    Word Sleuth

    By Daily Republic Syndicated Content | From Page: B6

    Cryptoquote

    By Daily Republic Syndicated Content | From Page: B6