Thursday, January 29, 2015
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

Smokey Bear turns 70, but don’t bring candles

By
From page A7 | August 09, 2014 |

LOS ANGELES (AP) — Smokey Bear is turning 70 on Saturday – but don’t bring any candles to the party, please.

As the friendly, huggable bear with the brimmed hat and shovel enters his golden years, he’s burning up Twitter. But his message of fire prevention through personal responsibility hasn’t changed much.

Here are some little-known facts about Smokey Bear on his big day.

Staying power: Smokey Bear was created in 1944 because of fears that America’s enemies would set forest fires while most U.S. firefighters were in battle overseas. When the war ended, Smokey stuck around – and he’s now at the center of the longest-running public service announcement campaign in U.S. history. Research shows he is known by 96 percent of American adults and ranks near Mickey Mouse and Santa Claus for name recognition. His creation was a collaboration of the U.S. Forest Service, the National Association of State Foresters and the Ad Council.

A social animal:  Smokey’s image has evolved over the decades to fit the latest media technology. When he first debuted, TV was in its infancy and posters were hand-drawn. Now, Smokey is a social media connoisseur and prolific blogger, with accounts on Facebook, Twitter (@Smokey_Bear), Instagram, YouTube and Flickr. He has more than 300,000 friends on Facebook and 24,000 people follow him on Twitter. Fans can sign a virtual card and upload photos at www.smokeybear.com. People still like to write to Smokey the old-fashioned way, too. The imaginary bear got his own ZIP code (20252) in 1952 as his popularity soared and it was reactivated this summer.

A quiet bear: Smokey traditionally never spoke in his public service messages except for his signature line (Only You Can Prevent Forest Fires). Now, social media has given him a new outlet – and he’s chatty. “It turns out he does have a voice and it’s very clever,” said Peggy Conlon, president and CEO of the Ad Council. Still, Smokey’s message is sometimes best relayed through silence. A series of YouTube videos created around his 70th birthday show Smokey giving silent bear hugs (#SmokeyBearHug) to campers who properly build and extinguish camp fires and safely dispose of used barbeque charcoal, among other things.

What’s in a name: Most people know the finger-pointing fire-safety fanatic as Smokey THE Bear, but in fact there is no “the” in the original name. In 1952, Steve Nelson and Jack Rollins wrote a song in his honor and added a “the” between “Smokey” and “Bear” to keep the rhythm flowing.

A bear in the city: In 2001, Smokey’s public relations team changed his classic line to the more updated phrase, Only You Can Prevent Wildfires and revamped the campaign to address the growing threat of devastating wildfires in suburban and urban areas. Smokey hit the cities with a three-year “refreshed” campaign targeting casual adult hikers, bikers and campers and those living in urban areas adjacent to forest land.

The “real” Smokey: Smokey Bear’s nascent ad campaign got a boost in 1950 when a real bear cub that had been rescued from a New Mexico wildfire was nursed back to health and sent to the National Zoo in Washington, D.C., as the living Smokey.

The voice: Actor Sam Elliott, known for playing the bowling alley-narrator in “The Big Lebowski” and supporting roles in movies like “Up in the Air” and “Mask,” has served as the latest voice for Smokey. Both share the same “birthday.” Elliott, the son of a Fish and Wildlife official, also turns 70 on Saturday.

 

The Associated Press

The Associated Press

LEAVE A COMMENT

Discussion | No comments

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Read our full policy

.

Solano News

 
1st release for birds with mysterious goo a success

By Amy Maginnis-Honey | From Page: A1 | Gallery

 
Travis starts work on Functional Fitness Center

By Ian Thompson | From Page: A3

 
Boy Scouts to screen award-winning film

By Ian Thompson | From Page: A3

 
Church makes ready for health, wellness fair

By Susan Hiland | From Page: A3

 
4-H Annual Presentation Day returns in February

By Susan Hiland | From Page: A3

Vacaville SWAT team serves search warrant

By Kevin W. Green | From Page: A3

 
Real estate occupancy continues to climb

By Kevin W. Green | From Page: A3

 
Lights out for proposed electronic sign in Vacaville

By Ryan McCarthy | From Page: A3

Council backs beer, wine sales for Vacaville store

By Ryan McCarthy | From Page: A3

 
Vacaville police seek help to find sex offender

By Kevin W. Green | From Page: A3, 2 Comments | Gallery

 
Sweep by sheriff’s team nets 4 arrests

By Kevin W. Green | From Page: A3, 3 Comments

Fairfield police log: Jan. 27, 2015

By Susan Hiland | From Page: A10

 
Suisun City police log: Jan. 27, 2015

By Susan Hiland | From Page: A10

.

US / World

Poll: High approval for Gov. Jerry Brown, support for budget

By The Associated Press | From Page: A1

 
Air Force probing alleged ‘treason’ remark by general

By The Associated Press | From Page: A1 | Gallery

Expect tiny tuxes but no real puppy love at doggy weddings

By The Associated Press | From Page: A2 | Gallery

 
Second arrest in student stabbing

By The Associated Press | From Page: A4

Large salmon release planned

By The Associated Press | From Page: A4

 
Violations mount for toxic recycler

By The Associated Press | From Page: A4

Quake rattles N. California coast

By The Associated Press | From Page: A4

 
Attorney General nominee defends Obama immigration changes

By The Associated Press | From Page: A5, 1 Comment | Gallery

Police seek law to alter Google app

By The Associated Press | From Page: A5

 
Marshals track down missing treasure hunter

By The Associated Press | From Page: A5

‘Drunk’ excuse falls flat in Vandy rape trial

By The Associated Press | From Page: A5

 
Euro coast guards scramble to locate Syrian ghost ship

By The Associated Press | From Page: A6

Chinese regulators go after online sale of fake goods

By The Associated Press | From Page: A6

 
Investigation stems from police-involved shooting outbreak

By The Associated Press | From Page: A6

Hezbollah missiles kill soldiers

By New York Times | From Page: A6

 
ISIS extends hostage deadline

By The Associated Press | From Page: A6

Tape: Scientist offers to build nuke bomb targeting New York

By The Associated Press | From Page: A10 | Gallery

 
.

Opinion

India now has 322 billion reasons to fix economy

By William Pesek | From Page: A7

 
Don’t brush off bullying

By Kelvin Wade | From Page: A7, 1 Comment

 
Editorial Cartoon: Jan. 29, 2015

By Daily Republic Syndicated Content | From Page: A7

Just be honest and come forward

By Letter to the Editor | From Page: A7, 1 Comment

 
A truly misinformed writer

By Letter to the Editor | From Page: A7, 5 Comments

.

Living

Today in History: Jan. 29, 2015

By The Associated Press | From Page: A2

 
Community Calendar: Jan. 29, 2015

By Susan Hiland | From Page: A2

Deadbeat boyfriend ruined my relationship with my granddaughter

By Kathy Mitchell and Marcy Sugar | From Page: A9

 
Horoscope Jan. 29, 2015

By Holiday Mathis | From Page: A9

.

Entertainment

Theater legend Joel Grey reveals that he is gay

By The Associated Press | From Page: B5, 1 Comment

 
Super Bowl advertisers aim not to offend

By The Associated Press | From Page: B5

 
TVGrid

By Daily Republic Syndicated Content | From Page: B5

.

Sports

Kings center DeMarcus Cousins hoping to make All-Star team

By The Associated Press | From Page: B1

 
Rodriguez wrestlers pull out 34-24 win over Wood

By Brian Arnold | From Page: B1 | Gallery

 
GM John Schneider has been architect of Seahawks’ success

By The Associated Press | From Page: B2

Patriots not dwelling on last Super Bowl loss in Arizona

By The Associated Press | From Page: B2

 
Woods returns to Phoenix with plenty of memories

By The Associated Press | From Page: B2

Tony Stewart acquires national sprint car series tour

By The Associated Press | From Page: B2

 
Solano men cruise past LMC for biggest win of season

By Daily Republic staff | From Page: B2

NFL players who started young show more thinking problems

By The Associated Press | From Page: B2

 
Korda, Lewis, Munoz tied for lead at LPGA season opener

By The Associated Press | From Page: B3

Head of NCAA enforcement: Academic misconduct on rise

By The Associated Press | From Page: B3

 
Chicago Cubs’ Ernie Banks statue moved downtown for tribute

By The Associated Press | From Page: B3

Kobe Bryant has surgery, expected to be out for 9 months

By The Associated Press | From Page: B3

 
This date in sports history for Jan. 29, 2015

By The Associated Press | From Page: B4

 
.

Business

.

Obituaries

Joseph Phillip Raiff

By Nancy Green | From Page: A4

 
Dzhon Athanc

By Nancy Green | From Page: A4

.

Comics

B.C.

By Daily Republic Syndicated Content | From Page: A8

 
Beetle Bailey

By Daily Republic Syndicated Content | From Page: A8

Frank and Ernest

By Daily Republic Syndicated Content | From Page: A8

 
Garfield

By Daily Republic Syndicated Content | From Page: A8

Dilbert

By Daily Republic Syndicated Content | From Page: A8

 
Pickles

By Daily Republic Syndicated Content | From Page: A8

Wizard of Id

By Daily Republic Syndicated Content | From Page: A8

 
Peanuts

By Daily Republic Syndicated Content | From Page: A8

For Better or Worse

By Daily Republic Syndicated Content | From Page: A8

 
Blondie

By Daily Republic Syndicated Content | From Page: A8

Zits

By Daily Republic Syndicated Content | From Page: A8

 
Rose is Rose

By Daily Republic Syndicated Content | From Page: A8

Baby Blues

By Daily Republic Syndicated Content | From Page: A8

 
Baldo

By Daily Republic Syndicated Content | From Page: A8

Get Fuzzy

By Daily Republic Syndicated Content | From Page: A8

 
Sally Forth

By Daily Republic Syndicated Content | From Page: A8

Word Sleuth

By Daily Republic Syndicated Content | From Page: A9

 
Cryptoquote

By Daily Republic Syndicated Content | From Page: A9

Sudoku

By Daily Republic Syndicated Content | From Page: A9

 
Crossword

By Daily Republic Syndicated Content | From Page: A9

Bridge

By Daily Republic Syndicated Content | From Page: A9

 

Parse error: syntax error, unexpected '<<' (T_SL) in /www/newspaperfoundation.org/html/wp-content/themes/broadsheet/footer.php on line 101