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Business and Real Estate

SeaWorld, Southwest Airlines ending partnership

By From page B11 | August 01, 2014

ORLANDO, Fla. — Southwest Airlines and SeaWorld Entertainment are ending their 25-year-old marketing partnership, officials with both companies said Thursday, as the airline has been urged by animal rights activists to terminate the relationship.

The partnership won’t be renewed at the end of the year when the current contract expires. As part of the partnership, three Southwest airplanes had various SeaWorld animals painted on their bodies. Those planes will be painted over to Southwest’s traditional look. SeaWorld also had Southwest signs in its parks, and Southwest offered vacation packages to SeaWorld, as it does to other tourist destinations. The vacation packages will continue.

SeaWorld officials said the decision was mutual.

SeaWorld wants to concentrate on growing markets in Latin America and Asia, the marine park company said in a statement.

 

The Associated Press

The Associated Press

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