Wednesday, August 27, 2014
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

Recipe for higher sales: Add fiber, cinnamon

By
From page B5 | July 10, 2014 |

NEW YORK — General Mills hopes a pinch of cinnamon and a dash of fiber will be a recipe for stronger sales.

The Minneapolis-based company is doing things like adding more cinnamon to its Cinnamon Toast Crunch cereal and rolling out fiber-packed “better for you” cookies to boost the performance of its brands, which include Pillsbury dough, Betty Crocker baking mixes and Progresso soups.

General Mills executives sat down with The Associated Press this week to discuss these and other ways the company is trying to increase sales, which were essentially flat in its last fiscal year.

The company, which last month announced a cost-cutting plan that will include a review of its manufacturing plants, is working to adapt its offerings as it grapples with the changing eating habits of Americans.

The surging popularity of Greek yogurt in recent years, for instance, blindsided the company’s Yoplait yogurts. And the move toward foods that people think are fresher has hurt Hamburger Helper, which last year was renamed “Helper” in a nod to people who prefer chicken.

Here are some insights executives shared with AP ahead of the company’s investor day in New York City:

Conquering the cookie aisle

General Mills is entering the cookie aisle for the first time with a “better-for-you” cookie. Its new Fiber One cookie has 5 grams of fiber and 120 calories. A Pepperidge Farm chocolate chip cookie, by contrast, has no fiber and 140 calories.

Food makers have been adding nutritional benefits — particularly fiber and protein — to a wide variety of products to ease the guilt often associated with snacking. Fiber One, for instance, started as a cereal but has since expanded to a variety of snacks, including brownies and more recently, a blueberry streusel bar.

General Mills isn’t the first to bet people want healthier cookies; Kellogg’s Kashi cookies list 12 grams of whole grains and 4 grams of fiber.

Reminding people why they love cereal

General Mills is adding more cinnamon to Cinnamon Toast Crunch cereal and reformulating Trix cereal to make them taste fruitier. The tweaks will be broadcast in TV ads this summer.

“What consumers often need is a reminder to come back and try brands they’ve always loved,” said Sean O’Grady, senior vice president of sales at General Mills.

It sounds simple, but the strategy apparently works. Last year, General Mills said it was able to boost sales of Cocoa Puffs by touting their more chocolatey taste.

Still, overall cereal sales in the U.S. have been sluggish in recent years, with people increasingly turning to alternatives like Greek yogurt and breakfast sandwiches from fast-food chains.

Cereal in China: Not a thing yet

Figuring out how to get the Chinese to love a bowl of cold cereal in the morning is turning out to be a difficult task.

The problem is that the typical breakfast in China is warm and savory, said Chris O’Leary, chief operating officer for General Mills’ international division. As such, he said cereal in China is “not a top priority” for General Mills at the moment, but that the company still hopes to crack the market one day.

For now, O’Leary said General Mills has switched to testing in select markets in China, rather than trying to tackle the country as a whole. Without providing details, he said the company is selling a version of Cheerios in those markets.

Less smoking means  . . . a case of the munchies?

General Mills executives say convenience stores are turning to packaged foods and drinks as a way to make up for the steep declines in cigarette sales over the years.

So the company is hoping to capitalize by developing products specifically for convenience stores. In Iowa, for instance, it recently tested ready-to-eat Pillsbury cinnamon rolls that come four to a package for about $2. Bethany Quam, president of the company’s convenience & foodservice unit, said the idea is to make foods portable and easy to eat on the go: she noted that 60 percent of the food purchased at convenience stores gets eaten within 15 minutes in the car.

 

The Associated Press

The Associated Press

LEAVE A COMMENT

Discussion | No comments

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Read our full policy

.

Solano News

Walnut Grove shows a bit of historic Japan

By Susan Winlow | From Page: A1 | Gallery

 
Walnut Grove: Fun facts, things to see

By Susan Winlow | From Page: A1, 1 Comment

Ryde Hotel: A speakeasy from the past

By Susan Winlow | From Page: A1, 2 Comments | Gallery

 
Solano County supervisors get raise

By Barry Eberling | From Page: A2, 13 Comments

Weather for Aug. 27, 2014

By Daily Republic | From Page: B3

 
Solano helps after Napa quake

By Barry Eberling | From Page: A3 | Gallery

Solano supervisors declare quake state of emergency

By Barry Eberling | From Page: A3

 
 
Solano promotes hand washing

By Barry Eberling | From Page: A5, 2 Comments

 
Golf tournament to benefit college sport’s teams

By Susan Winlow | From Page: A6

 
Man steals car from Fairfield resident

By Barry Eberling | From Page: A6, 6 Comments

 
Learn about local travel opportunities

By Amy Maginnis-Honey | From Page: A6

Solano College to host college transfer fair

By Susan Winlow | From Page: A6

 
Pierce Brosnan thriller kicks off week’s new films

By Amy Maginnis-Honey | From Page: A7

 
 
Museum guild schedules trip to historic San Francisco home

By Amy Maginnis-Honey | From Page: A8

 
3 die in I-680 crash; 2 from Vacaville

By Ian Thompson | From Page: A9, 10 Comments

 
Suisun City police log: Aug. 25, 2014

By Glen Faison | From Page: A12

Fairfield police log: Aug. 24, 2014

By Glen Faison | From Page: A12

 
Fairfield police log: Aug. 23, 2014

By Glen Faison | From Page: A12

Suisun City police log: Aug. 24, 2014

By Glen Faison | From Page: A12

 
Suisun City police log: Aug. 23, 2014

By Glen Faison | From Page: A12

Fairfield police log: Aug. 25, 2014

By Susan Hiland | From Page: A12

 
.

US / World

Obama defends handling of veterans affairs issues

By The Associated Press | From Page: B8, 10 Comments

 
American woman held hostage in Syria

By The Associated Press | From Page: B8

Arab strikes in Libya show impatience with US

By The Associated Press | From Page: B8, 1 Comment

 
AP sources: US surveillance planes fly over Syria

By The Associated Press | From Page: B8, 2 Comments

Napa quake stirs clamor for warning system

By The Associated Press | From Page: B8

 
Putin and Poroshenko meet for bilateral talks

By The Associated Press | From Page: B8, 1 Comment

Group files petition to idle coastal nuke plant

By The Associated Press | From Page: B8

 
Israel, Hamas agree to open-ended Gaza cease-fire

By The Associated Press | From Page: B8, 1 Comment

Los Angeles schools halt iPad deal amid criticism

By The Associated Press | From Page: B8

 
Report finds 1,400 children exploited in UK town

By The Associated Press | From Page: B8, 1 Comment

Police: Slain woman ID’d ex-deputy as her attacker

By The Associated Press | From Page: B8

 
Officials: Instructor accidentally killed by girl

By The Associated Press | From Page: B8, 11 Comments

Judges blast Indiana, Wisconsin gay marriage bans

By The Associated Press | From Page: B8

 
UN panel: Global warming human-caused, dangerous

By The Associated Press | From Page: B8, 1 Comment

.

Opinion

How to reduce taxes without busting the budget

By Ramesh Ponnuru | From Page: A11

 
Abandoned carts are everyone’s responsibility

By Letter to the Editor | From Page: A11, 14 Comments

Editorial cartoons for Aug. 27, 2014

By Daily Republic Syndicated Content | From Page: A11

 
Question of the week: Is US policy on hostages correct?

By Daily Republic | From Page: A11

Obama risks alienating Latinos from Dems

By Thomas Elias | From Page: A11, 1 Comment

 
.

Living

Today in History: Aug. 27, 2014

By The Associated Press | From Page: A2

 
Community Calendar: Aug. 27, 2014

By Susan Hiland | From Page: A2

We were good parents. Why won’t our adult children help us out?

By Kathy Mitchell and Marcy Sugar | From Page: B6

 
Horoscopes: Aug. 27, 2014

By Holiday Mathis | From Page: B6

Choosing chutney

By Mcclatchy-Tribune News Service | From Page: B7

 
Banishing the blues with healthy blueberry muffins

By Sara Moulton | From Page: B7

.

Entertainment

TVGrid

By Daily Republic Syndicated Content | From Page: A7

 
Women talk about sports on CBS Sports Network

By The Associated Press | From Page: A7

Miley Cyrus’ date wanted by Oregon police

By The Associated Press | From Page: A7

 
NBC’s Emmycast logs robust 15.6 million viewership

By The Associated Press | From Page: A7

.

Sports

 
Serena Williams beats American teen at US Open

By The Associated Press | From Page: B1

Carter’s HR in 8th leads Astros over A’s 4-2

By The Associated Press | From Page: B1 | Gallery

 
US teen Bellis, 15, stuns Cibulkova at US Open

By The Associated Press | From Page: B1

Raiders CB DJ Hayden to start season on PUP list

By The Associated Press | From Page: B1

 
49ers prepare for possible Aldon Smith suspension

By The Associated Press | From Page: B1

Bumgarner flirts with perfection, finishes with 1-hitter in Giants win

By The Associated Press | From Page: B2 | Gallery

 
No reason to feel sorry for Jim Furyk

By The Associated Press | From Page: B2

TMS 2015 schedule springs back to night race

By The Associated Press | From Page: B2

 
Love struck: Kevin Love pledges commitment to Cavs

By The Associated Press | From Page: B2

Sarkisian: USC looking into Shaw’s heroic story

By The Associated Press | From Page: B2

 
Davis, US men beat Slovenia in basketball exhibition

By The Associated Press | From Page: B2

Latest Astrodome proposal: massive indoor park

By The Associated Press | From Page: B2

 
.

Business

UN health agency urges crackdown on e-cigarettes

By The Associated Press | From Page: B8, 1 Comment

 
Survey: US consumer confidence near a 7-year high

By The Associated Press | From Page: B8, 1 Comment

Burger King buys, plans expansion of Tim Hortons

By The Associated Press | From Page: B8, 1 Comment

 
.

Obituaries

Florentino”Paul” Castaneda Bersola

By Susan Hiland | From Page: A4

 
Nadine L Wetherell

By Susan Hiland | From Page: A4

Lyle Cullum

By Nancy Green | From Page: A4, 1 Comment

 
.

Comics

Garfield

By Daily Republic Syndicated Content | From Page: B5

 
Dilbert

By Daily Republic Syndicated Content | From Page: B5

For Better or Worse

By Daily Republic Syndicated Content | From Page: B5

 
Pickles

By Daily Republic Syndicated Content | From Page: B5

Get Fuzzy

By Daily Republic Syndicated Content | From Page: B5

 
Baldo

By Daily Republic Syndicated Content | From Page: B5

Blondie

By Daily Republic Syndicated Content | From Page: B5

 
Beetle Bailey

By Daily Republic Syndicated Content | From Page: B5

Peanuts

By Daily Republic Syndicated Content | From Page: B5

 
Baby Blues

By Daily Republic Syndicated Content | From Page: B5

Frank and Ernest

By Daily Republic Syndicated Content | From Page: B5

 
Zits

By Daily Republic Syndicated Content | From Page: B5

Rose is Rose

By Daily Republic Syndicated Content | From Page: B5

 
B.C.

By Daily Republic Syndicated Content | From Page: B5

Wizard of Id

By Daily Republic Syndicated Content | From Page: B5

 
Sally Forth

By Daily Republic Syndicated Content | From Page: B5

Sudoku

By Daily Republic Syndicated Content | From Page: B6

 
Crossword

By Daily Republic Syndicated Content | From Page: B6

Word Sleuth

By Daily Republic Syndicated Content | From Page: B6

 
Cryptoquote

By Daily Republic Syndicated Content | From Page: B6

Bridge

By Daily Republic Syndicated Content | From Page: B6