Monday, March 2, 2015
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

Recipe for higher sales: Add fiber, cinnamon

By
From page B5 | July 10, 2014 |

NEW YORK — General Mills hopes a pinch of cinnamon and a dash of fiber will be a recipe for stronger sales.

The Minneapolis-based company is doing things like adding more cinnamon to its Cinnamon Toast Crunch cereal and rolling out fiber-packed “better for you” cookies to boost the performance of its brands, which include Pillsbury dough, Betty Crocker baking mixes and Progresso soups.

General Mills executives sat down with The Associated Press this week to discuss these and other ways the company is trying to increase sales, which were essentially flat in its last fiscal year.

The company, which last month announced a cost-cutting plan that will include a review of its manufacturing plants, is working to adapt its offerings as it grapples with the changing eating habits of Americans.

The surging popularity of Greek yogurt in recent years, for instance, blindsided the company’s Yoplait yogurts. And the move toward foods that people think are fresher has hurt Hamburger Helper, which last year was renamed “Helper” in a nod to people who prefer chicken.

Here are some insights executives shared with AP ahead of the company’s investor day in New York City:

Conquering the cookie aisle

General Mills is entering the cookie aisle for the first time with a “better-for-you” cookie. Its new Fiber One cookie has 5 grams of fiber and 120 calories. A Pepperidge Farm chocolate chip cookie, by contrast, has no fiber and 140 calories.

Food makers have been adding nutritional benefits — particularly fiber and protein — to a wide variety of products to ease the guilt often associated with snacking. Fiber One, for instance, started as a cereal but has since expanded to a variety of snacks, including brownies and more recently, a blueberry streusel bar.

General Mills isn’t the first to bet people want healthier cookies; Kellogg’s Kashi cookies list 12 grams of whole grains and 4 grams of fiber.

Reminding people why they love cereal

General Mills is adding more cinnamon to Cinnamon Toast Crunch cereal and reformulating Trix cereal to make them taste fruitier. The tweaks will be broadcast in TV ads this summer.

“What consumers often need is a reminder to come back and try brands they’ve always loved,” said Sean O’Grady, senior vice president of sales at General Mills.

It sounds simple, but the strategy apparently works. Last year, General Mills said it was able to boost sales of Cocoa Puffs by touting their more chocolatey taste.

Still, overall cereal sales in the U.S. have been sluggish in recent years, with people increasingly turning to alternatives like Greek yogurt and breakfast sandwiches from fast-food chains.

Cereal in China: Not a thing yet

Figuring out how to get the Chinese to love a bowl of cold cereal in the morning is turning out to be a difficult task.

The problem is that the typical breakfast in China is warm and savory, said Chris O’Leary, chief operating officer for General Mills’ international division. As such, he said cereal in China is “not a top priority” for General Mills at the moment, but that the company still hopes to crack the market one day.

For now, O’Leary said General Mills has switched to testing in select markets in China, rather than trying to tackle the country as a whole. Without providing details, he said the company is selling a version of Cheerios in those markets.

Less smoking means  . . . a case of the munchies?

General Mills executives say convenience stores are turning to packaged foods and drinks as a way to make up for the steep declines in cigarette sales over the years.

So the company is hoping to capitalize by developing products specifically for convenience stores. In Iowa, for instance, it recently tested ready-to-eat Pillsbury cinnamon rolls that come four to a package for about $2. Bethany Quam, president of the company’s convenience & foodservice unit, said the idea is to make foods portable and easy to eat on the go: she noted that 60 percent of the food purchased at convenience stores gets eaten within 15 minutes in the car.

 

The Associated Press

The Associated Press

LEAVE A COMMENT

Discussion | No comments

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Read our full policy

  • Recent Articles

  • Enter your email address to subscribe and receive notifications of new posts by email.

  • .

    Solano News

    Whiteside ready to take Travis school board seat

    By Bill Hicks | From Page: A1 | Gallery

     
    World War II spy shares tales of work behind enemy lines

    By Amy Maginnis-Honey | From Page: A1 | Gallery

    I love to ‘read’ audiobooks

    By Tony Wade | From Page: A2

     
    Council to hear budget scenarios

    By Amy Maginnis-Honey | From Page: A3

    Sessions on Suisun water rate increases to start

    By Susan Hiland | From Page: A3

     
    Fairfield High School celebrates black history

    By Susan Hiland | From Page: A3

    Warm winter afternoon at Lagoon Valley Park

    By Steve Reczkowski | From Page: A3 | Gallery

     
    Free medical series targets senior health issues

    By Susan Hiland | From Page: A3

    Pena Adobe hosts natural dye-making presentation

    By Susan Hiland | From Page: A3

     
    PublicStuff, an online app, set for Fairfield

    By Ryan McCarthy | From Page: A3

     
    Beginning gardening series starts in March

    By Susan Hiland | From Page: A3

    Literacy celebration returns this month

    By Susan Hiland | From Page: A3

     
    Shell casings, but no victims found on Del Sur Court

    By Amy Maginnis-Honey | From Page: A3

    Vacaville 4-alarm house fIre

    By Steve Reczkowski | From Page: A4 | Gallery

     
    IHOP takes part in National Pancake Day

    By Susan Hiland | From Page: A4

    Local governments schedule meetings this week

    By Susan Hiland | From Page: A4

     
    Weather for Monday, March 2, 2015

    By Daily Republic staff | From Page: B10

    Corner Store Gallery schedules open house

    By Susan Hiland | From Page: A10

     
    .

    US / World

    Kerry tries to dampen fuss over Israeli PM’s speech

    By The Associated Press | From Page: A1

     
    Hundreds of bills introduced by California lawmakers

    By The Associated Press | From Page: A1

    Lawmakers tinker with crime measure recently OK’d by voters

    By The Associated Press | From Page: A1

     
    Storm brings rain, thunder, hail to Southern California

    By The Associated Press | From Page: A4

    California GOP recognizes gay faction of party

    By The Associated Press | From Page: A4

     
    Family backs mom of infant found dead along California river

    By The Associated Press | From Page: A4

    Survey: Parents increasingly ask doctors to delay vaccines

    By The Associated Press | From Page: A5

     
    Newspaper: Nurse who survived Ebola says hospital failed her

    By The Associated Press | From Page: A5

    Myanmar captures rare white elephant in western jungles

    By The Associated Press | From Page: A5

     
    Crowd kills girl suspected to be suicide bomber in Nigeria

    By The Associated Press | From Page: A5

    New plane tracking to be tested after Malaysia jet mystery

    By The Associated Press | From Page: A5

     
    Iraqi premier gives ultimatum ahead of hinted Tikrit attack

    By The Associated Press | From Page: A5

    Activists say Islamic State releases 19 Syrian Christians

    By The Associated Press | From Page: A5

     
    Sierra Leone’s vice president in quarantine for Ebola

    By The Associated Press | From Page: A5

    30,000 marchers in Moscow mourn slain Putin foe

    By The Associated Press | From Page: A5

     
    Spacewalking astronauts finish extensive, tricky cable job

    By The Associated Press | From Page: A5

    .

    Opinion

    Your right to work for less

    By Mike Kirchubel | From Page: A8

     
    Right fight in DC, but wrong reason

    By Colbert I. King | From Page: A8

    Editorial Cartoon: March 2, 2015

    By Daily Republic Syndicated Content | From Page: A8

     
    A night with a King

    By Delon Jackson | From Page: A8

     
    .

    Living

    Today in History: March 2, 2015

    By The Associated Press | From Page: A2

     
    Community Calendar: March 2, 2015

    By Susan Hiland | From Page: A2

    Why timeouts only prolong the problem

    By The Washington Post | From Page: B5

     
    Horoscopes: March 3, 2015

    By Holiday Mathis | From Page: B5

    Horoscopes: March 2, 2015

    By Holiday Mathis | From Page: A7

     
    It’s never a good idea to point out how big a pregnant woman is

    By Kathy Mitchell and Marcy Sugar | From Page: A7

    .

    Entertainment

     
    Will Smith’s ‘Focus’ tops box office with $19.1 million

    By The Associated Press | From Page: B6

    Lady Gaga, Vince Vaughn take charity polar plunge in Chicago

    By The Associated Press | From Page: B6

     
    TVGrid March 2

    By Daily Republic Syndicated Content | From Page: A10

    TVGrid March 3

    By Daily Republic Syndicated Content | From Page: B11

     
    .

    Sports

    Lillard, Aldridge lead Blazers past Kings for 3rd in a row

    By The Associated Press | From Page: B1

     
    Curry scores 37, leads Warriors from 26 down to beat Celtics

    By The Associated Press | From Page: B1 | Gallery

     
    Jimmie Johnson pulls away for another Atlanta Sprint Cup win

    By The Associated Press | From Page: B1 | Gallery

    Giants reliever Strickland insists he’s tranquil on mound

    By The Associated Press | From Page: B1

     
    Former Washington basketball star Christian Welp dies at 51

    By The Associated Press | From Page: B2

    Sharks trade Sheppard to Rangers for draft pick

    By The Associated Press | From Page: B2

     
    4,000 attend Jerry Tarkanian tribute in Las Vegas arena

    By The Associated Press | From Page: B2

    Garnett buys 1,000 tickets for fans for next T-wolves game

    By The Associated Press | From Page: B2

     
    Poulter, Casey share lead at rain-delayed Honda Classic

    By The Associated Press | From Page: B2

    Blatter concerned by Russian soccer racism before World Cup

    By The Associated Press | From Page: B2

     
    Broadcasters propose FIFA election debate to Blatter, rivals

    By The Associated Press | From Page: B2

    Major league baseball’s 1st black Latino star Minoso dies

    By The Associated Press | From Page: B2 | Gallery

     
    Seller’s market for NHL teams as trade deadline nears

    By The Associated Press | From Page: B2

    Andy Sullivan wins Joburg Open for 2nd title this year

    By The Associated Press | From Page: B2

     
    South Korea’s Amy Yang wins Honda LPGA Thailand

    By The Associated Press | From Page: B2

    Hannah hurls Bulldogs to 2-0 win over Campolindo

    By Daily Republic staff | From Page: B2

     
    Oregon women upset No. 19 Stanford 62-55

    By The Associated Press | From Page: B2

    Indians open season with 12-4 win over Falcons

    By Daily Republic staff | From Page: B2

     
    Oregon beats Stanford 73-70, clinches bye in Pac-12 tourney

    By The Associated Press | From Page: B2

    Process gets underway to carve up $60 million Sandusky fine

    By The Associated Press | From Page: B2

     
    Cal’s big run lifts Bears past Oregon State 73-56

    By The Associated Press | From Page: B2

     
    This date in sports history for March 2, 2015

    By The Associated Press | From Page: B3

    Yankees’ Alex Rodriguez nearing 1st spring game

    By The Associated Press | From Page: B7

     
    Fast and furious: Rousey looks to future after 14-second win

    By The Associated Press | From Page: B7 | Gallery

    .

    Business

    Samsung ditches plastic design, adds mobile pay in new phone

    By The Associated Press | From Page: A10

     
    In Apple’s latest update, emojis get diverse

    By The Associated Press | From Page: A10

    Mimi’s adds breakfast items to menu

    By Susan Hiland | From Page: A10

     
    .

    Obituaries

    Lester Singer

    By Nancy Green | From Page: A4

     
    Jacqueline Mendes

    By Nancy Green | From Page: A4

    .

    Comics

    Garfield March 3

    By Daily Republic Syndicated Content | From Page: B4

     
    Sally Forth March 3

    By Daily Republic Syndicated Content | From Page: B4

    Get Fuzzy March 3

    By Daily Republic Syndicated Content | From Page: B4

     
    Frank and Ernest March 3

    By Daily Republic Syndicated Content | From Page: B4

    Dilbert March 3

    By Daily Republic Syndicated Content | From Page: B4

     
    Beetle Bailey March 3

    By Daily Republic Syndicated Content | From Page: B4

    Blondie March 3

    By Daily Republic Syndicated Content | From Page: B4

     
    For Better or Worse March 3

    By Daily Republic Syndicated Content | From Page: B4

    Wizard of Id March 3

    By Daily Republic Syndicated Content | From Page: B4

     
    Pickles March 3

    By Daily Republic Syndicated Content | From Page: B4

    Peanuts March 3

    By Daily Republic Syndicated Content | From Page: B4

     
    B.C. March 3

    By Daily Republic Syndicated Content | From Page: B4

    Baby Blues March 3

    By Daily Republic Syndicated Content | From Page: B4

     
    Rose is Rose March 3

    By Daily Republic Syndicated Content | From Page: B4

    Baldo March 3

    By Daily Republic Syndicated Content | From Page: B4

     
    Zits March 3

    By Daily Republic Syndicated Content | From Page: B4

    Cryptoquote March 3

    By Daily Republic Syndicated Content | From Page: B5

     
    Word Sleuth March 3

    By Daily Republic Syndicated Content | From Page: B5

    Bridge March 3

    By Daily Republic Syndicated Content | From Page: B5

     
    Crossword March 3

    By Daily Republic Syndicated Content | From Page: B5

    Sudoku March 3

    By Daily Republic Syndicated Content | From Page: B5

     
    For Better or Worse March 2

    By Daily Republic Syndicated Content | From Page: A6

    Dilbert March 2

    By Daily Republic Syndicated Content | From Page: A6

     
    Baldo March 2

    By Daily Republic Syndicated Content | From Page: A6

    Zits March 2

    By Daily Republic Syndicated Content | From Page: A6

     
    Rose is Rose March 2

    By Daily Republic Syndicated Content | From Page: A6

    Pickles March 2

    By Daily Republic Syndicated Content | From Page: A6

     
    Garfield March 2

    By Daily Republic Syndicated Content | From Page: A6

    Get Fuzzy March 2

    By Daily Republic Syndicated Content | From Page: A6

     
    Frank and Ernest March 2

    By Daily Republic Syndicated Content | From Page: A6

    Blondie March 2

    By Daily Republic Syndicated Content | From Page: A6

     
    Sally Forth March 2

    By Daily Republic Syndicated Content | From Page: A6

    Wizard of Id March 2

    By Daily Republic Syndicated Content | From Page: A6

     
    Baby Blues March 2

    By Daily Republic Syndicated Content | From Page: A6

    B.C. March 2

    By Daily Republic Syndicated Content | From Page: A6

     
    Beetle Bailey March 2

    By Daily Republic Syndicated Content | From Page: A6

    Peanuts March 2

    By Daily Republic Syndicated Content | From Page: A6

     
    Sudoku March 2

    By Daily Republic Syndicated Content | From Page: A7

    Bridge March 2

    By Daily Republic Syndicated Content | From Page: A7

     
    Word Sleuth March 2

    By Daily Republic Syndicated Content | From Page: A7

    Crossword March 2

    By Daily Republic Syndicated Content | From Page: A7

     
    Cryptoquote March 2

    By Daily Republic Syndicated Content | From Page: A7