DETROIT — Nissan is lowering the price of its Leaf electric car to try to boost anemic sales.
The 2013 Leaf will start at $28,800, which is $6,000 lower than the previous model, company executives said Monday at the Detroit auto show. When combined with the federal electric-vehicle tax credit of $7,500 and other state and local tax incentives, the price could fall as low as $18,800 in California. That would make it comparable to gas-powered and hybrid cars of its size like the Toyota Prius. It would also be far lower than the electric Ford Focus or Chevrolet Volt, which both start around $39,000.
The 2013 Leaf goes on sale in February.