Monday, April 21, 2014
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

Jimboy’s corporate insist on staying in Fairfield, getting involved

jimboys biz 5_3_13

Ally Rodriguez, left, and Marlene Beltran, right, serve customers at Jimboy’s Tacos, on North Texas Street in Fairfield Friday. (Robinson Kuntz/Daily Republic)

FAIRFIELD — The sign hanging outside of the Jimboy’s Tacos that reads “Under new management” may be an understatement.

After the previous franchisee was forced to close the doors at 3342 N. Texas Street in 2012, Jimboy’s corporate office was left with a decision. It could fold up shop or take the business over and run it as a corporate location, said spokesman Michael Freeman.

Freeman said the Sacramento-based company has always wanted to expand south with an eventual eye on the Bay Area and Fairfield was important location for that vision. Knowing this, he came to Fairfield to talk with the Chamber of Commerce and others about the area and reopening the restaurant.

He said the response he got made up his mind about staying in the city.

“We’re big believers in Fairfield. It’s the gateway to the Bay Area,” Freeman said. “With all the positives, it’s got an energy and a feeling of being really resilient.”

The first person Freeman met was Debi Tavee, CEO of the Fairfield-Suisun Chamber of Commerce.

“I said, ‘If there are more people like her, I think there’s something here,’ ” he said. “Everybody I talked to was an ambassador for Fairfield. It feels like there is something happening there.”

While learning about the area, Freeman said he kept hearing about the Matt Garcia Youth Center. After hearing about what it did, Freeman set up an event where they provided food for the center. The dinner paired members of the center and police officers.

Jimboy’s soon outfitted the site with televisions and decorated it in a Mayan theme. Each employee is wearing a uniform, a small detail the last owner didn’t include. Armando Moreno, manager, said the new restaurant will feature a better quality of food and better customer service.

“I make everything myself,” the 12-year employee said.

Reach Danny Bernardini at 427-6935 or dbernardini@dailyrepublic.net. Follow him on Twitter at www.twitter.com/dbernardinidr.

Danny Bernardini

Danny Bernardini

Danny is a newspaper man born and raised in Vacaville. He attended Chico State University and has written for the Enterprise Record and the Reporter. Covers the City of Fairfield, education and crime. A's, Warriors and Saints fan. Listener of vinyl, frequent visitor to the East Bay. Registered "decline to state" voter. Loves a good steak.
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