FAIRFIELD-SUISUN, CALIFORNIA

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FTC: Lice shampoo maker settles on ‘deceptive’ ads

NEW YORK — The Federal Trade Commission said Wednesday that the maker of Lice Shield shampoos and sprays has settled charges that its ads misled consumers.

The FTC said cosmetics company Lornamead has agreed to pay $500,000 and to stop saying in ads and on packaging that its products can prevent head lice. The agency said Lornamead doesn’t have enough proof that its Lice Shield shampoos, sticks and sprays can prevent kids from getting head lice. The FTC said one deceptive ad stated that the products are “scientifically shown to repel head lice.” The FTC said the company needs to have at least one well-controlled human clinical study to back up those statements.

Lornamead, which also makes Aqua Net hairspray and Finesse shampoo, did not respond to a request for comment.

Lice Shield is sold in CVS, Wal-Mart, Rite Aid and other stores, according to the FTC.

The Associated Press

The Associated Press

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