Wednesday, April 23, 2014
FAIRFIELD-SUISUN, CALIFORNIA
99 CENTS

Fewer holiday catalogs but still plenty in mail

PORTLAND, Maine — Catalog shopper Kerry Falagario would be hard-pressed to tell that there’s been a decrease in catalog circulation. They’re coming fast and furious this time of the year: catalogs from specialty tool companies for her husband, who likes to tinker; American Eagle, Justice, Delia’s and Body Central for her daughters, ages 8 and 14; and Pottery Barn or others with a focus on home decorations for herself.

“Just the other day, I had five. There wasn’t even enough room for my mail,” said Falagario, describing the stuffed roadside mail box outside her suburban Gorham home.

Despite the flood around the holidays, annual catalog circulation by retailers has actually dipped substantially because of a postage increase, a weak economy and more shoppers making purchases online. Nearly a third fewer catalogs are mailed than were four years ago.

L.L. Bean, the Freeport-based outdoors retailer, is among those that have scaled back page counts and become choosier about who gets its catalogs. Bean’s catalog circulation has been relatively flat for the past few years, but the number of catalog pages declined 20 percent from last year, the company said.

Steve Fuller, L.L. Bean’s marketing chief, sees the trend accelerating but he doesn’t see catalogs going away anytime soon. That’s because catalogs and online sales are intertwined, with catalogs serving as a tool to get customers’ attention and to motivate them to make purchases, often online.

“People are using catalogs differently now than ever before. For some customers, they’re still a primary shopping vehicle but that number is decreasing at a very fast rate. For a lot of people, they complement a trip to the retail store or a trip to the website,” he said.

The precipitous drop in mailings followed a 23 percent average postage increase in 2007 for the category that includes standard-sized catalogs.

From fiscal 2008 to fiscal 2012, catalog volume is estimated to have dropped by about 5.6 billion catalogs to about 12 billion, a decline of 32 percent, though the trend appears to be flattening, said Jonathan Leon, manager of catalogs for the U.S. Postal Service.

Some catalog companies have gone out of business. Others drastically cut back on the number of catalogs, or reduced the number of pages, or both, said Lois Brayfield, president of J. Schmid & Associates, a Kansas-based catalog marketing specialist.

And the postal service’s continuing struggles will likely mean more postage increases. A week ago, the postal service reported an annual loss of a record $15.9 billion.

The lines have been blurring for years in the multi-channel retailing world.

Most big retailers are active in the three main channels: catalog, online and retail stores. They’re scrambling to stay current in the online world as the number of digital devices continues to grow.

Ninety percent of consumers received catalogs and those recipients received three of them a week, on average, a survey by commissioned by the American Catalog Mailers Association last year found.

In Gorham, Falagario gets scores of them, including Cabela’s and L.L. Bean. As in the heyday of the J.C. Penney and Sears catalogs, her daughters peruse the catalogs and circle the items that they like in hopes that mom and dad will buy them.

But Falagario doesn’t dial the toll-free order numbers, nor does she send in the order forms. She makes all of her catalog purchases online, like a majority of catalog customers.

Falagario said she finds time to thumb through most of the catalogs, even the ones she didn’t request. “I would be sad if they stop doing catalogs,” she said.

The Associated Press

The Associated Press

LEAVE A COMMENT

Discussion | No comments

The Daily Republic does not necessarily condone the comments here, nor does it review every post. Read our full policy

.

Solano News

Delta barriers no longer needed

By Barry Eberling | From Page: A1

 
 
Supervisors voice concern on state Delta plans

By Barry Eberling | From Page: A1 | Gallery

 
Dental clinic coming Friday, Saturday

By Barry Eberling | From Page: A3, 4 Comments

 
Rotarians talk about running clinic to help Haitians

By Ian Thompson | From Page: A3 | Gallery

 
Fairfield-Suisun Sewer District eyes new auditor

By Ryan McCarthy | From Page: A4

 
County honors Purple Heart recipients

By Barry Eberling | From Page: A6

 
Solano recognizes 1,300-strong volunteer corps

By Barry Eberling | From Page: A6

 
Highway 12 night work scheduled in Delta

By Barry Eberling | From Page: A7

 
Kids fishing derby in Fairfield is part of Earth Day

By Ryan McCarthy | From Page: A7

 
Garamendi to host open house at Fairfield office

By Ryan McCarthy | From Page: A7

 
County approves Icon agreements

By Barry Eberling | From Page: B9

 
Ceremony set to break ground for Suisun City Walmart

By Amy Maginnis-Honey | From Page: B9, 19 Comments | Gallery

Dutch Bros. opening with free drinks

By Barry Eberling | From Page: B9, 8 Comments

 
Golf tournament to raise funds for children

By Barry Eberling | From Page: A10, 1 Comment

Mustangs and More event moved back to October

By Ian Thompson | From Page: A10

 
Museum readies to host Sallie Fox Day in Vacaville

By Amy Maginnis-Honey | From Page: A10, 1 Comment

Rotary club to host clay shooting derby

By Susan Winlow | From Page: A11

 
Ghost Walk returns to Suisun City

By Amy Maginnis-Honey | From Page: A11

Penalty decision looms in Winters homicide case

By Lauren Keene | From Page: A11

 
NAMI talk on reducing mental health stigma

By Barry Eberling | From Page: A11

 
.

US / World

In Internet TV case, justices show concern

By The Associated Press | From Page: A1

 
Michigan affirmative ban is OK, Supreme Court says

By The Associated Press | From Page: A1

GOP candidate releases education policy overview

By The Associated Press | From Page: A12

 
Obama views mudslide scene, mourns with survivors

By The Associated Press | From Page: A14

Analysis: Putin likely to ignore West on Ukraine

By The Associated Press | From Page: A14

 
Biden: Russia must ‘stop talking and start acting’

By The Associated Press | From Page: A14

Most Sherpas decide to leave Everest for season

By The Associated Press | From Page: A14

 
Grieving borrowers told to repay student loan

By The Associated Press | From Page: A14

Jet stowaway at hospital; security issues linger

By The Associated Press | From Page: A14

 
SKorea ferry toll hits 146 as search gets tougher

By The Associated Press | From Page: A14

Ukraine orders new ‘anti-terror’ operation

By The Associated Press | From Page: A14

 
In Ukraine’s east, mayor held hostage by insurgent

By The Associated Press | From Page: A14

Acts of bravery emerge from pilloried ship crew

By The Associated Press | From Page: A14

 
‘Piles and piles’ of bodies in S. Sudan slaughter

By The Associated Press | From Page: A14

FedEx sued over deadly California bus crash

By The Associated Press | From Page: A14, 1 Comment

 
IRS awards bonuses to 1,100 who owe back taxes

By The Associated Press | From Page: A15, 4 Comments

.

Opinion

 
Editorial cartoons for April 23, 2014

By Daily Republic Syndicated Content | From Page: A13

 

Groundwater becomes next big California fight

By Thomas Elias | From Page: A13

 
Fairfield’s main problem is the mayor

By Letter to the Editor | From Page: A13, 6 Comments

.

Living

Community Calendar: April 23, 2014

By Susan Hiland | From Page: A2

 
Solving and resolving life’s problems

By Barton Goldsmith | From Page: A2

Today in History for April 23, 2014

By The Associated Press | From Page: A2

 
 
A healthy take on the very not healthy Scotch egg

By The Associated Press | From Page: B6

How can I get my 12-year-old grandson to sleep in his own bed?

By Kathy Mitchell and Marcy Sugar | From Page: B7

 
Horoscopes for April 23, 2014

By Holiday Mathis | From Page: B7

.

Entertainment

Bon Jovi helps open low-income housing in Philly

By The Associated Press | From Page: A9, 1 Comment

 
DeGeneres making design series for HGTV

By The Associated Press | From Page: A9

Discovery to chronicle Everest avalanche

By The Associated Press | From Page: A9

 
Bieber seeks delay in Fla. DUI trial

By The Associated Press | From Page: A9

TVGrid

By Daily Republic Syndicated Content | From Page: A11

 
.

Sports

5 Fairfield runners finish Boston Marathon

By Daily Republic staff | From Page: B1

 
Sharks beat Kings 4-3 in OT, take 3-0 series lead

By The Associated Press | From Page: B1 | Gallery

Prep swimming update: Postseason looms on horizon

By Paul Farmer | From Page: B1 | Gallery

 
SCC softball ends regular season with 29 straight wins

By Brian Arnold | From Page: B1 | Gallery

David Moyes out as Manchester United manager

By The Associated Press | From Page: B2

 
Seahawks acquire QB Terrelle Pryor

By The Associated Press | From Page: B2

NFL playoff game to air on ESPN for 1st time

By The Associated Press | From Page: B2

 
MLB suspends 4 after Brewers-Pirates brawl

By The Associated Press | From Page: B2

Djokovic: Wrist better, will try to play in Madrid

By The Associated Press | From Page: B2

 
Armstrong coach Bruyneel banned for 10 years

By The Associated Press | From Page: B2

Pujols’ 500th HR helps Angels beat Nationals 7-2

By The Associated Press | From Page: B2

 
Rangers rally for two runs in ninth to beat A’s

By The Associated Press | From Page: B2 | Gallery

Beverly Hanson, forgotten pioneer in women’s golf

By The Associated Press | From Page: B2

 
Tech boom presents new wrinkles for Wrigley Field

By The Associated Press | From Page: B2

Warriors announce new plans for SF arena

By The Associated Press | From Page: B2

 
Kentucky freshman Julius Randle to enter NBA draft

By The Associated Press | From Page: B2

AP Source: N.Y. Giants’ Hill facing 3rd suspension

By The Associated Press | From Page: B2

 
Warriors’ Curry eager to erase Game 2 nightmare

By The Associated Press | From Page: B2

Spurs’ Popovich wins NBA Coach of the Year

By The Associated Press | From Page: B2 | Gallery

 
Raiders begin offseason workouts

By The Associated Press | From Page: B2 | Gallery

NBA Playoffs: Raptors even series with Nets

By The Associated Press | From Page: B3 | Gallery

 
.

Business

Novartis reshapes business with GSK, Lilly deals

By The Associated Press | From Page: B9

 
McDonald’s 1Q profit slips as US sales decline

By The Associated Press | From Page: B9

AT&T had strong 1Q on wireless installment plans

By The Associated Press | From Page: B9

 
Valeant, Ackman make $45.6B Allergan bid

By The Associated Press | From Page: B9

.

Obituaries

Robert James Carty Sr.

By Nancy Green | From Page: A4

 
Richard P. Horn

By Nancy Green | From Page: A4

Dondi Martin

By Nancy Green | From Page: A4

 
Anne Irene Elizabeth Fulgoni

By Nancy Green | From Page: A4, 3 Comments

Kyong Hee Maxwell

By Nancy Green | From Page: A4

 
Norma O’Regan

By Nancy Green | From Page: A4, 1 Comment

.

Comics

For Better or Worse

By Daily Republic Syndicated Content | From Page: B6

 
Dilbert

By Daily Republic Syndicated Content | From Page: B6

Get Fuzzy

By Daily Republic Syndicated Content | From Page: B6

 
Pickles

By Daily Republic Syndicated Content | From Page: B6

Blondie

By Daily Republic Syndicated Content | From Page: B6

 
Beetle Bailey

By Daily Republic Syndicated Content | From Page: B6

Baby Blues

By Daily Republic Syndicated Content | From Page: B6

 
Sally Forth

By Daily Republic Syndicated Content | From Page: B6

Rose is Rose

By Daily Republic Syndicated Content | From Page: B6

 
Frank and Ernest

By Daily Republic Syndicated Content | From Page: B6

B.C.

By Daily Republic Syndicated Content | From Page: B6

 
Garfield

By Daily Republic Syndicated Content | From Page: B6

Zits

By Daily Republic Syndicated Content | From Page: B6

 
Peanuts

By Daily Republic Syndicated Content | From Page: B6

Wizard Of Id

By Daily Republic Syndicated Content | From Page: B6

 
Baldo

By Daily Republic Syndicated Content | From Page: B6

Word Sleuth

By Daily Republic Syndicated Content | From Page: B7

 
Bridge

By Daily Republic Syndicated Content | From Page: B7

Sudoku

By Daily Republic Syndicated Content | From Page: B7

 
Cryptoquote

By Daily Republic Syndicated Content | From Page: B7

Crossword

By Daily Republic Syndicated Content | From Page: B7